LeanData Announces Account-Based Lead Management Suite for B2B Target Account Selling

Debbie Margulies | November 04, 2014

LeanData Announces Account-Based Lead Management Suite for B2B Target Account Selling
Sunnyvale, CA, November 4, 2014. Lean Data, Inc., experts in lead management software, announced today that its Account Based Lead Management Suite for B2B sales and marketing professionals is now available. Lean Data’s solution includes proper setup of your CRM system and software suite for managing leads and accounts, which supports account based marketing and target account sellinginitiatives.“Account based marketing” as defined by SiriusDecisions, the leading global B2B research and advisory firm, is the strategic approach marketers use to support a defined universe of accounts, including strategic and named accounts. A recent study of over 200 B2B marketing and sales professionals revealed that over 90 percent of B2B companies from $10Million to over $1Billion in revenue use account based marketing & sales as a key method for targeting new businesses and upselling to current customers.

Spotlight

The convergence of technology, data analytics and business needs has launched a major new
focus in B2B: Account-Based Marketing. You’ve seen countless articles, slide presentations and
more that provide loads of advice. So now is a good time to ask: Is ABM working yet for you?


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Spotlight

The convergence of technology, data analytics and business needs has launched a major new
focus in B2B: Account-Based Marketing. You’ve seen countless articles, slide presentations and
more that provide loads of advice. So now is a good time to ask: Is ABM working yet for you?

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