On June 7, Madison Logic announced that it was named a Technology Leader by Quadrant Knowledge Solutions, a global advisory and consulting firm, in its 2022 SPARK Matrix analysis of the global ABM market.
“Successful enterprise marketers leverage account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic.
“Successful enterprise marketers leverage account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic. “Our continued position as a Technology Leader within this report further validates the success Madison Logic has in providing marketers responsible for revenue growth with a competitive edge to prioritize and engage the right accounts across every stage of the sales cycle.”
SPARK Matrix provides an extensive analysis of the global ABM market dynamics, the major trends in the ABM industry, and leading ABM vendors creating a difference. Madison Logic stood out among the top four vendors analyzed. Its sophisticated, cloud-based ML Platform and key technology differentiators such as comprehensive account prioritization signals, buying committee engagement, advanced multi-channel measurement, and customer success add to its reputation.
According to Megha Rungta, Analyst at Quadrant Knowledge Solutions, “Madison Logic’s multi-channel ABM media activation and measurement platform titled the ML Platform helps B2B organizations in designing and improving compelling campaign strategies and effectively engaging with the accounts across their journey. The company continues to deliver value to its customers through its key technology differentiators, including comprehensive account prioritization signals, global reach, buying committee engagement, advanced multi-channel measurement, and customer success.” Megha added: “With its ability to cater to diverse use cases, robust product strategy and roadmap, and strong industry expertise, Madison Logic has received a strong rating across the parameters of technology excellence and customer impact and has been positioned amongst the leader in the SPARK Matrix: Account-Based Marketing Platform, 2022.”
Madison Logic helps large enterprises and fast-growing middle-market companies to leverage a combined data set of three independent signals so that they can identify and prioritize companies demonstrating intent to purchase. They can also use these insights to activate data-driven programs globally across primary channels, which revenue marketers use and measure the direct impact on pipeline and business growth.