CORE ABM

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report

Madison Logic | January 14, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has received its highest Critical Capabilities score for Orchestration of Display Advertising, with the highest category score evaluated in the Gartner Critical Capabilities 2022 Report, and it has been positioned by Gartner as a Challenger in the Magic Quadrant 2022 Report based on completeness of vision and ability to execute.

Clients have reported Madison Logic's ability to activate digital account-based marketing programs across ABM Content Syndication, ABM Display Advertising, and ABM Social via LinkedIn is unique amongst the vendors evaluated in the Report. This multi-channel digital approach has proved crucial to driving growth at leading organizations around the world.

Madison Logic enables leading enterprise and fast-growing middle-market companies with the ability to leverage proprietary purchase intent signals to identify and prioritize their target accounts, activate data-driven programs globally across the primary channels revenue marketers rely on, and measure the direct impact on pipeline and business growth.

"Today's most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth," said Tom O'Regan, CEO of Madison Logic.

"Today's most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth," said Tom O'Regan, CEO of Madison Logic. "With the recognition of our strength in today's dominant paid media channels, ABM Display Advertising and ABM Content Syndication, we look forward to continuing to support global software organizations to prioritize and engage their best accounts across the sales cycle."

Madison Logic recently announced the latest release of the ML Platform, the leading data-driven, multi-channel media activation and account measurement platform for the enterprise, with ML Insights. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase.

The report evaluates seven account-based marketing platform vendors based on their ability to execute and completeness of vision. According to Gartner, Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct.

Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research provides market analysis in alignment with unique business and technology needs. As the Gartner Magic Quadrant companion report, the Critical Capabilities Report provides more in-depth insight into the product offerings of recognized vendors.

About Madison Logic
Madison Logic empowers B2B marketers to convert their best accounts faster by leveraging unique proprietary purchase signals to find and engage with the most influential individuals throughout the buyer journey. For more information, please visit www.madisonlogic.com.

Spotlight

An in-depth walkthrough of Kwanzoo’s ABM Display Platform - from loading your account lists, to setting up display programs and campaigns, setting up audience segments of online cookies and business IP addresses, setting up cookie and IP data inside partner demand side platforms (DSPs) for ad serving. We wrap up with a run through of our extensive ABM reporting capabilities, including creative comparison reports, account-level engagement, sales insights reports, and “sales-ready targets” for use by SDR/BDR teams at B2B companies.


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ACCOUNT-BASED ADVERTISING

Demandbase Teams Up at the World Wide Web Consortium (W3C) to Help Shape the Future of Privacy and Advertising

Demandbase | March 16, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces it has joined the World Wide Web Consortium (W3C), the international community that works to lead the web to its fullest potential. As the only Account-Based Experience (ABX) member, Demandbase will be part of the working group and standards organization, Demandbase will take part in helping to define the protocols and guidelines that ensure the long-term growth of the web. Even more specifically, the company will lend its extensive insights into the rapidly evolving fields of digital advertising, buyer privacy, buyer data, and more. "We're proud to be part of W3C, which is widely respected as a community leader of ideas and practices in the digital space," says Juan Alvarado, the vice president of the Advertising Cloud at Demandbase. "Together, alongside other members and the W3C full-time staff, we'll work to shape the future of online advertising and privacy. We have a strong point of view about these issues at Demandbase, formed through experience and robust data, and are looking forward to drawing on both as we help to further W3C's important mission." In recent years, digital advertising has been upended by changes made to protect privacy, which have impacted advertisers' abilities to target buyers. With its Advertising Cloud product and more than 550 advertisers using its B2B Go-To-Market platform, Demandbase is well-versed in the nuances of successful online advertising for accounts. The company's goal is to help determine viable solutions for the future that respect buyer privacy as well as give advertisers the tools they need to reach interested buyers. About Demandbase Demandbase is Smarter GTMTM for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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CORE ABM

MRP Equips Marketers for the Next Era of Enterprise ABM at #B2BMX

MRP | February 16, 2022

MRP, the only enterprise-class predictive Account-Based Sales and Marketing platform, is proud to help marketers step into the future of ABM as a title sponsor at the 2022 B2B Marketing Exchange (B2BMX) conference held February 28 through March 2 in Scottsdale, Arizona. To fuel enterprise marketing success, MRP will provide an array of thought-provoking insights, tools, and resources at the conference, including in-depth strategic advice and previews of its advancements in ABM innovation. Attendees can visit MRP’s booth (#404) and learn about: The Future of ABM: Get a sneak peek at the next generation of MRP's industry-leading Prelytix platform, which delivers seamless ABM program orchestration worldwide to help organizations unify the connection landscape for buyer engagement and accelerate revenue growth. Proprietary research from more than 1,000 companies worldwide identifying the practices surrounding people, technology, and processes that an elite group of ABM leaders adopt to achieve breakout revenue impact. Tools to assess their unique organizational needs and ABM maturity as well as guidance on requests for proposals (RFPs). In-depth, one-to-one sessions with MRP thought leaders to discuss and evaluate current and future-state enterprise goals and ABM strategies. In addition, MRP will host a breakout session entitled “Roadmap to Revenue: Proven Strategies To Accelerate ABM Success,” on March 2 at 11:20 MST, featuring an elite panel of ABM experts sharing a detailed roadmap to ABM success. Speakers include: John Follett, Co-Founder and Chief Customer Officer, Demand Metric Research Corporation Mark Ogne, Founder, ABM Consortium Brendan Hughes, Marketing Campaign Manager, Everstream Solutions Jennifer Joanne Golden, Director of Corporate Marketing, MRP “B2B leaders recognize that mature ABM strategies are critical for adapting to customer needs and the increasingly fluid connections between digital and physical interactions across channels,” said Jennifer Golden, director of corporate marketing at MRP. “We look forward to sharing a step-by-step roadmap to mature, high-performance ABM, as well as discussing the challenges and solutions for executing account-based sales and marketing globally and at scale that drives revenue success for our clients.” “B2B leaders recognize that mature ABM strategies are critical for adapting to customer needs and the increasingly fluid connections between digital and physical interactions across channels,” said Jennifer Golden, director of corporate marketing at MRP. About MRP MRP Prelytix is the only enterprise-class predictive account-based sales and marketing platform. For organizations that serve multiple partners, lines of business, geographies, or industries, MRP Prelytix empowers sales and marketing teams to simplify their environment’s complexity and produce measurable and high-performance conversion, pipeline velocity, and closed revenue. Applying the industry’s only real-time predictive analytics and data management, we fuel over 1,000 ABM engines across six continents to coordinate, execute, and optimize their ABM programs using eight channels, produced in 20 languages. Powered by KX, Prelytix sits on top of the fastest streaming analytics database in the world. For more information visit: www.mrpfd.com.

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ACCOUNT-BASED DATA

SugarCRM Awarded “Best CRM Platform” in CX Today’s Inaugural CX Awards

SugarCRM | February 22, 2022

SugarCRM today announced it has been named “Best CRM Platform” by CX Today, in its inaugural CX Awards program honoring forward-thinking vendors that bring trailblazing visions of customer experience to life. Winners were announced Feb. 17 during an online awards ceremony. CX Today received hundreds of entrants across each of their ten award categories, and noted that finalists and winners have gone above and beyond to pave paths to CX excellence. Winners were selected by a panel of distinguished CX analysts, practitioners, and thought leaders. According to CX Today, “CX is evolving at an unprecedented rate. Low-code, AI-infused innovations are powering a digital revolution, which is taking the industry by storm. Not resting on their laurels, innovative technology providers strive to keep up with the fast-paced expectations of modern customers. In doing so, they enable their clients to harness new capabilities that differentiate customer experiences.” The Sugar platform enables businesses to create profitable customer relationships by delivering highly relevant and personalized CX throughout the customer journey. With SugarPredict, sales, marketing, and customer service professionals can work smarter, not longer, with machine learning and predictive analytics improving the odds of success. “We are honored to be named ‘Best CRM Platform’ in CX Today’s inaugural CX Awards,” said Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM. “We are honored to be named ‘Best CRM Platform’ in CX Today’s inaugural CX Awards,” said Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM. “This recognition underscores our commitment to reduce the heavy administrative burden CRM applications place on sales and marketing personnel by letting the platform do the work to eliminate blind spots, busy work, and roadblocks.” About SugarCRM SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier. Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR.

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ABM ACCOUNTS

ZoomInfo Launches New Account-Based Marketing Platform, MarketingOS

ZoomInfo | February 09, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the launch of MarketingOS, a new account-based marketing (ABM) platform that aligns sales and marketing teams in a unified system powered by ZoomInfo’s world-class business-to-business (B2B) data. MarketingOS helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including display and social advertising, email, SMS, and more. MarketingOS also turns websites into digital storefronts—through enriched forms, unique visitor tracking, and human-first chat experiences—to help improve on-site conversion and to tighten the relationship with sales. “Our comprehensive B2B database is the key differentiator that sets MarketingOS apart from other ABM solutions,” said ZoomInfo Founder and CEO Henry Schuck. “Our comprehensive B2B database is the key differentiator that sets MarketingOS apart from other ABM solutions,” said ZoomInfo Founder and CEO Henry Schuck. “ZoomInfo’s unique data science algorithms allow marketers to connect with the right prospects at precisely the right time. No other solution on the market combines the power of data-driven insights and marketing-optimized workflows like ZoomInfo’s MarketingOS.” MarketingOS is one of four platforms that comprise RevOS, ZoomInfo’s modern operating system for revenue professionals, which was also unveiled today. A unified system for sales, marketing, operations, and recruiting teams, RevOS delivers the data, insights, software, and integrations needed by businesses and professionals to achieve their growth potential in a new insight-driven era of digital selling. SalesOS, OperationsOS, and RecruitingOS, which are also now available to customers, complete ZoomInfo’s RevOS. This system empowers businesses to consistently engage with the right people at the right companies at the right time with relevant messages. RevOS features a unified login and app administration experience, with all apps and tools launched and managed from a single dashboard to give users at-a-glance information regarding their campaigns. Users can switch between applications effortlessly, allowing for seamless workflows between RevOS applications. Marketers typically fail because the data in most ABM platforms is both inaccurate and incomplete. Current ABM solutions are designed to leverage companies’ own first-party data, which exists in their customer relationship management or marketing automation systems. Without quality data, marketers pour advertising dollars at the wrong prospects and companies, and, as a result, deliver fruitless leads to sales and waste time and resources. With ZoomInfo’s best-in-class data and intelligence at its foundation, MarketingOS enables marketers to effectively reach target accounts and drive qualified leads for sales. Using MarketingOS, marketers can run display and social advertising campaigns through ZoomInfo’s proprietary demand-side platform and social integrations to target specific professionals, job titles, levels, or functions at in-market accounts exhibiting buyer intent. MarketingOS also features an in-market predictive score that ranks where prospects are in their buying journeys, informing how and when marketers should engage with prospects based on their ranking and helping them to prioritize their outbound efforts on prospects who are most likely to convert. Additionally, MarketingOS gives teams ongoing monitoring of their entire universe of prospect and customer accounts, helps them cleanse and manage their marketing database effectively, and surfaces the best audiences based on fit, intent, and engagement. With ZoomInfo’s unparalleled contact data and intelligence, hyper-targeted campaigns can engage high-value accounts and buyers based on ideal customer criteria using 300-plus company attributes that reveal timely business needs and insights. About ZoomInfo ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com.

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Spotlight

An in-depth walkthrough of Kwanzoo’s ABM Display Platform - from loading your account lists, to setting up display programs and campaigns, setting up audience segments of online cookies and business IP addresses, setting up cookie and IP data inside partner demand side platforms (DSPs) for ad serving. We wrap up with a run through of our extensive ABM reporting capabilities, including creative comparison reports, account-level engagement, sales insights reports, and “sales-ready targets” for use by SDR/BDR teams at B2B companies.

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