Maria Pergolino joins Anaplan as Chief Marketing Officer

PR Newswire | December 07, 2017

Maria Pergolino joins Anaplan as Chief Marketing Officer
Anaplan, a leading platform provider driving a new age of connected planning, announced today the appointment of Maria Pergolino as Chief Marketing Officer. Pergolino is a proven marketing leader known for building world-class teams that drive growth, product differentiation, and category development with award winning-campaigns."Maria is widely respected as an exceptional team builder and an accomplished enterprise software marketing executive, and we're excited to welcome her to Anaplan," said Frank Calderoni, President and CEO of Anaplan. "She has one of the best track records of success, and I am confident that Maria will make an immediate impact as we scale globally."Prior to joining Anaplan, Pergolino served as Senior Vice President of Global Marketing and Sales Development at Apttus, where she directed go-to-market strategy, sales development, customer advocacy, demand generation, strategic events, and communications initiatives. Before that, Pergolino was Senior Director of Marketing at Marketo, where her demand-generation efforts drove quadruple-digit growth.

Spotlight

Account-based selling focuses on quality over quantity. Sales teams prioritize their prospecting efforts based on the companies they should be contacting rather than the individuals. They use data to find specific accounts that would benefit from their product and then devise customized, high-touch prospecting approaches for those target accounts. By employing account-based selling, you ensure that your sales teams are focusing on highpotential, high-value accounts, making them more likely to close deals, hit their quotas, and grow your business.


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Spotlight

Account-based selling focuses on quality over quantity. Sales teams prioritize their prospecting efforts based on the companies they should be contacting rather than the individuals. They use data to find specific accounts that would benefit from their product and then devise customized, high-touch prospecting approaches for those target accounts. By employing account-based selling, you ensure that your sales teams are focusing on highpotential, high-value accounts, making them more likely to close deals, hit their quotas, and grow your business.

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