CORE ABM

McDonald Butler Associates, a B2B sales and Marketing Agency, has been Acquired by Hotwire

Hotwire, McDonald Butler Associates | April 29, 2021

Technology agency Hotwire has acquired McDonald Butler Associates (MBA), a UK-based B2B deals and marketing office likewise spend significant time in the technology business, for £3.5 million.

MBA founders Maeve McDonald and Mike Butler will take on UK jobs as overseeing experts, account-based marketing, and overseeing specialists, individually, answering to the UK overseeing chief Tara O'Donnell (imagined, left).

The joined firm, including MBA's 30-in number group, carries Hotwire's UK headcount to more than 100 and more than 300 universally. When all workers move, the MBA name will be dropped.

Established in 2005, McDonald Butler as of now imparts a few customers to Hotwire, including Adobe, Citrix, and Dell Technologies. Its list likewise incorporates Accenture, AWS, Deloitte, DXC Technology, Honeywell, IBM, Pegasystems, and PWC.

The venture gives Hotwire customers admittance to new abilities and administrations including account-based marketing, industry marketing, and channel and partnerships programs. MBA's customers will likewise now approach Hotwire's worldwide network and interchanges disciplines including brand development, media relations, corporate correspondences, substance, and web-based media marketing.

The purchase price is made up of an initial cash payment of £3.5million plus deferred payments tied to performance targets over the next three-and-a-half years. The acquisition for the acquisition came from Hotwire’s parent company, Enero Group, Australian-headquartered marketing, and communications business network. Sister Enero agency Frank recently exited the group in an MBO.

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CORE ABM

Recent Report Identifies RollWorks as a Top Vendor among Account-Based Marketing Platforms

RollWorks | April 05, 2022

RollWorks, a division of NextRoll, today announced continued momentum as the account-based marketing (ABM) platform high-growth companies rely on to accelerate revenue. RollWorks has been identified as a Strong Performer in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022, published in March by Forrester. The report states that "RollWorks has aligned with other high-quality, less expensive marketing technologies to distinguish itself as a feature-rich solution for organizations not willing to pay a premium for ABM capabilities." We believe the report recognizes RollWorks' incredible momentum over the past year, stating that, "RollWorks has been a fast follower of established ABM platforms, most recently expanding its account scoring and prioritization capabilities. These enhancements have allowed the company to begin moving upmarket." According to the report, "Customers praised RollWorks for its display capabilities and its expanding feature set." In a recent RollWorks poll of marketing and sales professionals, nearly 75% of respondents indicated that ABM is a critical part of their mix—alongside inbound, marketing automation, and other demand generation strategies. Digital advertising was widely cited as the most pervasive channel, 54% more likely to be used to drive account-based marketing than segmented email and 106% more likely to do so than high-end and/or personalized gifting. "Since RollWorks launched in 2018, we have continued to lead ABM market innovation and adoption, and we're proud to be recognized as the best for high-growth companies focused on value," said Mihir Nanavati, President of Rollworks. "Since RollWorks launched in 2018, we have continued to lead ABM market innovation and adoption, and we're proud to be recognized as the best for high-growth companies focused on value," said Mihir Nanavati, President of Rollworks. "Our team has worked diligently to bring new capabilities like Account Journeys, Journey Stages, and Journey Events to our customers, as well as bolster our ecosystem with market-leading partners like Bombora and G2 to provide a broad solution for marketing and sales teams to execute and measure account-based programs." About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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ACCOUNT BASED EXECUTION

6sense Announces $200 Million Series E Round, Increasing Valuation to $5.2 Billion

6sense, Saleswhale, Blue Owl, MSD Partners | January 25, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced it has closed $200 million in a Series E funding round. The new funding more than doubles 6sense valuation to $5.2 billion just ten months after its $125 million Series D round. Its latest funding round is co-led by new investors Blue Owl and MSD Partners and includes additional new investors SoftBank Vision Fund 2, B Capital Group, Franklin Templeton, and Harmony Partners. Existing investors Insight Partners, Tiger Global, D1 Capital Partners, and Sapphire Ventures also participated in the round, bringing 6sense's total funding to $426 million. "Ten months ago we ignited the RevTech Revolution with a promise to provide the only AI-driven platform that unifies data, people, and processes to unlock predictable revenue potential. We've delivered on this promise and the market has spoken. Our growth continues to outpace every competitor in our category, and customers consistently rave about the exceptional results they see with 6sense," said Jason Zintak, CEO of 6sense. "Ten months ago we ignited the RevTech Revolution with a promise to provide the only AI-driven platform that unifies data, people, and processes to unlock predictable revenue potential. We've delivered on this promise and the market has spoken. Our growth continues to outpace every competitor in our category, and customers consistently rave about the exceptional results they see with 6sense," said Jason Zintak, CEO of 6sense. "This investment adds fuel to our trajectory and gives us the ability to accelerate on our commitments. Our acquisition of Saleswhale is just one example of how we are transforming the way B2B organizations create, manage and convert pipeline to revenue." Dramatic shifts caused by the continuation of hybrid work in the B2B selling environment - with dispersed buying committees who often are anonymous - have accelerated the demand for a transformation in how sales, marketing, and customer success teams achieve predictable revenue growth. The 6sense platform analyzes data and behaviors to uncover accounts ready to buy and recommends the best action, channel, and messages that are most likely to connect with buyers. Companies using the 6sense platform on average experience 120% improvement in revenue effectiveness. Investments Add Fuel to Momentum Part of today's funding will be used to deliver the future of email for B2B marketing and sales teams. 6sense's acquisition of Saleswhale, an AI-driven email marketing platform, extends the native engagement channels available in the 6sense platform and builds on the company's RevTech Revolution promise to put the power of AI, big data, and machine learning behind every member of the revenue team. Additionally, today's funding will accelerate 6sense go-to-market strategies, such as: Further expansion in EMEA, Australia, and other international markets to support market demand Investing in people and technology to continue building against its aggressive product strategy Addressing demand from financial services, manufacturing, and health and life services verticals Executing on Vision, Delivering Results At the time of its Series D round in March 2021, 6sense made a commitment to provide its customers with the unified go-to-market platform for their entire revenue team. Since then, 6sense has released 52 major platform features, made two other acquisitions (Fortella and Slintel), and doubled its customer base and customer adoption. The incredible results customers experience demonstrates that 6sense has executed against its vision. Customers prioritizing accounts identified by 6sense's patented intent-based prediction model achieve, on average, 2X increase in deal size, 10% improvement in opportunity conversion rates and 25% reduction in deal-to-close time. "Today's B2B buyer demands a better, more relevant, buying experience. Those companies who provide it will win their business - today and tomorrow," said Ian Howells, Sage VP and Head of Marketing for Sage Intacct. "6sense is our competitive advantage in this area and continues to help us accelerate our growth by pushing the boundaries of innovation and the role of AI in the marketing and sales process." Massive Tailwinds This latest round of funding follows a banner year with run rate revenue exceeding $110 million and a net retention rate over 125%. 6sense has been recognized as a Leader in the Gartner 2022 Magic Quadrant for Account-Based Marketing Platforms Report; named a Leader by G2 across 11 2022 Winter Grid Reports; was named a Best Workplace by Inc. for the third consecutive year; named to the Forbes Cloud 100 list; named the #1 Top Private Cloud-Computing Companies to work for by Battery Ventures; and recognized as a Company for the Happiest Employees, Best Perks and Benefits, Best Culture, Best for Women and Best for Diversity based on employee feedback at Comparably. 6sense CEO Jason Zintak was recognized as the Best CEO by Glassdoor and Comparably this year. Notable quote references: "Disparate data silos, disconnected engagement channels and lack of cross-functional collaboration are major pain points in driving effective sales and marketing. 6sense's solution acts as the centralized orchestration engine for the entire revenue operation team (marketing, sales, customer support, management) to drive more informed and impactful prospect/customer engagement strategies. We are excited to support 6sense in its continued mission to improve revenue operations," said Andy Lefkarites of Owl Rock (a division of Blue Owl). "The impressive growth 6sense has achieved is evidence of the tremendous value they deliver to customers and partners, along with the quality of the team behind it all. We're proud to invest in 6sense to catalyze its bold vision for how revenue teams achieve growth," said Victor Hwang of MSD Partners. "We believe 6sense is a pioneer and the clear leader in defining revtech, a new category that bridges B2B marketing to sales and data intelligence, and look forward to supporting Jason and his team in their continued growth." To learn more about what this exciting moment means for the RevTech Revolution, read Jason Zintak's blog post. About 6sense The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often. Visit 6sense.com for more information. About Saleswhale Saleswhale helps B2B companies like InVision, Sage, LaunchDarkly, Randstad and Cisco connect with buyers and generate sales meetings. Saleswhale uses AI to write personalized emails, engage in meaningful conversations with buyers, and detect when a buyer indicates interest. Customers on average see a lift up to 250% in their sales pipeline from by engaging buyers with Saleswhale. Visit saleswhale.com to learn more. About Blue Owl Blue Owl is a global alternative asset manager with $82.9* billion in assets under management as of September 30, 2021. Anchored by a strong permanent capital base, the firm deploys private capital across Direct Lending, GP Solutions and Real Estate strategies on behalf of Institutional and Private Wealth clients. Blue Owl's flexible, consultative approach helps position the firm as a partner of choice for businesses seeking capital solutions to support their sustained growth. The firm's management team is comprised of seasoned investment professionals with more than 25 years of experience building alternative investment businesses. Blue Owl employs over 350 people across 10 offices globally. For more information, please visit us at www.blueowl.com. *Proforma as of 9/30/21 to include AUM attributable to Oak Street which became a Blue Owl Company on 12/29/21. About MSD Partners MSD Partners, L.P. is a leading investment firm focused on maximizing long-term capital appreciation across its core areas of investing expertise – Credit, Growth, Private Capital and Real Estate. The Firm deploys capital on behalf of Dell Technologies founder and CEO Michael Dell and his family, as well as other like-minded, long-term-oriented investors. MSD Partners, which operates from offices in New York, Santa Monica and West Palm Beach, manages in excess of $20 billion. For further information about MSD Partners, please see www.msdpartners.com.

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CORE ABM

Madison Logic Earns 2022 Great Place to Work® Certification Across U.S., EMEA & APAC

Madison Logic | June 30, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received the 2022 Great Place to Work Certification in the U.S., EMEA and APAC. This certification across all regions Madison Logic currently operates in reflects its continued dedication to creating a supportive and flexible work environment that positively resonates with employees and enables them to best deliver for customers. The prestigious Great Places to Work award is based entirely on employee feedback about their experience working at Madison Logic, with 90% of employees saying it is a great place to work —33% higher than the national average of a typical U.S. based company. According to Great Place to Work research, job seekers are 4.5 times more likely to find a great boss at a Certified great workplace. “Our record growth and revenue retention are fueled by employees who are motivated, invested, and driven,” said Tom O’Regan, CEO of Madison Logic. “Our record growth and revenue retention are fueled by employees who are motivated, invested, and driven,” said Tom O’Regan, CEO of Madison Logic. “Thriving employees support our continued growth, drive innovation within our platform, and provide better client experiences. We remain committed to cultivating a supportive work environment that delivers the best opportunities for marketers to gain a competitive edge across every stage of the buyer's journey.” Madison Logic's world-class work culture focuses on empowering and encouraging its employees to think bigger as they embrace the company's mission to enable B2B marketers to convert their best accounts faster. This approach is reinforced by its high revenue retention, positive customer satisfaction scores, and continued recognition as an industry leader. Working with 15 of the top 20 Fortune 500 companies within the computer software and information technology sector, Madison Logic recently received its fifth consecutive Leader status for “Marketing Account Intelligence” by G2, a top third-party review site for B2B technology buyers, in its Summer 2022 Grid. Earlier this month, the company was named a Technology Leader by Quadrant Knowledge Solutions, a global advisory and consulting firm, in its SPARK Matrix™ analysis of the global ABM market. “Madison Logic has committed significant resources to growing and cultivating a strong company culture around the globe,” said Teresa Martins, Chief People Officer at Madison Logic. “By offering our employees work flexibility, best-in-class benefits, generous time off, visible career growth opportunities and unique perks, Madison Logic fosters a supportive environment. We appreciate that this effort has been recognized by Great Places to Work and look forward to continuing our people-first approach.” To learn more about Madison Logic and view current employment opportunities, visit http://www.madisonlogic.com/company/careers/. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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ACCOUNT BASED EXECUTION

Newest Contentgine "Top 5 in 15" Videocast Analyzes Most Popular Content for Software-defined Wide Area Networking

Contentgine | April 23, 2022

Contentgine®, the world leader in content-based marketing, today released its latest "Top 5 in 15" video episode, featuring the most popular software- defined wide area networking (SD-WAN) content analyzed by its Content Indication Platform (CIP). Exploring its vast business-to-business (B2B) library, syndicated by its Perpetual Engine®, Contentgine's CIP examined content consumption across more than 600 SD-WAN assets to determine the category leaders. "We are seeing a lot of interest from buyers in learning more about SD-WAN deployments," said Series Host Robert Rose, best-selling author and chief strategy officer for the Content Marketing Institute. "We are seeing a lot of interest from buyers in learning more about SD-WAN deployments," said Series Host Robert Rose, best-selling author and chief strategy officer for the Content Marketing Institute. "The most popular content detailed actual customer stories indicating business buyers are trying to better understand the benefits of using software to control and manage their wide area networks at a time when technology is evolving at a rapid pace." The Top Five companies making up this episode's best-in-content chart include: #1 – VMware – eBook: The Modern Network: Bringing the Public Cloud Experience On-prem #2 – Masergy – Research Study: The 2021 State of SD-WAN Study #3 – Fortinet – Case Study: Building an Agile, Secure Network While Eliminating MPLS Spend with FortiGate Secure SD-WAN #4 – Windstream – Case Study: From Gnarly Wipeouts to Rad Freeriding with SD-WAN #5 –Aruba – Research Study: The State of SD-WAN, SASE and Zero Trust Security Architectures According to Rose, the first of two key takeaways is that buyers are seeking detailed customer stories focused on the triggering points of how the decision to move to SD-WAN was made. Second, they want data found in original research that details the current adoption and the primary requirements. This, Rose says, gives customers more confidence in their decision-making especially when they can learn more about what their peer set is doing. "We gain a lot of great insights on content-based marketing and buyer intent through our Top 5 series," said Ian Dix, chief marketing officer for Contentgine. "We believe sharing these contextual insights are helpful to the marketing community and, as part of this ongoing series, we will continue to provide strategic analysis and best practices to marketers. This episode's deep dive into the SD-WAN category yielded fresh insights for marketers striving to stand out in this growing category." CIP mines one billion engagement signals quarterly from content interactions with the world's largest B2B library of more than 500,000 case studies, white papers, and eBooks to deliver advanced market intelligence. The platform identifies personalized content consumption patterns of tens of millions of professionals to determine 360-degree intent—with complete contact, company, and content consumption visibility. In addition, because Contentgine knows the exact asset consumed, it provides industry-leading content intelligence, comparing performance within product categories to give organizations more insights into how their content compares to competitors. Recent "Top 5 in 15" episodes focus on popular topics such as customer relationship management (CRM) and data analytics. In addition to videos, Contentgine has published a Top 5 resource center, featuring content-based marketing insights around topics such as cloud infrastructure monitoring, database solutions, and AP automation. About Contentgine Contentgine is a leader in content-based marketing, content syndication, intent marketing and demand generation. The company is witnessing explosive growth by utilizing a unique way of offering business solution information to business professionals. Its unique Perpetual Engine syndicates content from Contentree, the world's largest business-to-business (B2B) library to engage with the right audience at the right time. The industry's first Content Indication Platform (CIP) analyzes content consumption and intent to produce the most precise first-person intent data for advanced, actionable insights. For more information, visit www.contentgine.com. Follow us on LinkedIn.

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Spotlight

On Episode 21 we discuss the best way to get specific customers into your salon business using Facebook Ad Targeting, The best way to get more confident in front of the camera, and how to start building your clientele from nothing, Plus the secret of what I use to style my hair is revealed...

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