Metadata.io Sweeps as Leader in G2’s Account-Based Advertising Category

Metadata | October 12, 2020

Metadata io, the autonomous demand generation platform, today announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting towards demand technologies. Metadata is a leader in all account-based categories, including account-based advertising, account-based orchestration, and account-based analytics. Metadata was rated #1 for 5 out of 5 of the account-based advertising reports. This surpasses competitors in the overall G2 score and satisfaction. Metadata continues to widen the gap against competitors based on positive ROI within just seven months (16-month industry average) on average, resulting in a satisfaction score 17 points higher than the closest competitor. The Company has consistently ranked high on the past three years of G2 Reports. The top score is sourced from actual customer feedback and includes: estimated ROI, meets requirements, user adoption, and likelihood to recommend.

Spotlight

I know, I know. There are a million think-pieces that have been saying the same thing for years, but there is a kernel of truth to it. Did you know only 18% of television ads generate a positive ROI? Even just 15 years ago, the thought that television commercials would perform so poorly was almost unthinkable, and now it’s just a fact of doing business. Look at your own life do you actively watch commercials? Or do you mute ads, answer
emails on your phone, scroll through Facebook, and do anything in your power to not pay attention to them.


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CORE ABM

Global ABM Platform Madison Logic Caps Record Year With Leadership Ranking in G2 Winter 2022 Report

Madison Logic | December 22, 2021

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been named a Leader in Marketing Account Intelligence by G2 for the third consecutive quarter. The ML Platform also received recognition in the G2 2022 Winter Reports as an Enterprise High Performer and for "Easiest to Do Business With." The G2 Winter 2022 reports highlight a major year for Madison Logic, which achieved record growth in revenue retention across each of its three regions in North America, EMEA, and APAC, while more than doubling revenue globally over the last two years. The company continues to capitalize on the acceleration of account-focused strategies within B2B enterprise organizations through its continued innovation in data, multi-channel measurement, and integrations with today's leading marketing technology platforms. The company recently announced the latest release of the ML Platform, the leading data-driven, multi-channel media activation and account measurement platform for the enterprise, with ML Insights. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. The data within ML Platform allows marketers to identify and prioritize the best companies to engage, and the content most likely to accelerate the sales cycle. "Every successful account-based strategy begins with leveraging data to prioritize and engage the right accounts across multiple channels," said Tom O'Regan, CEO of Madison Logic. "The feedback on Madison Logic's ML Platform validates our investment in providing enterprise marketers with a competitive edge through the most comprehensive signal into an account's propensity to purchase." "Every successful account-based strategy begins with leveraging data to prioritize and engage the right accounts across multiple channels," said Tom O'Regan, CEO of Madison Logic. "The feedback on Madison Logic's ML Platform validates our investment in providing enterprise marketers with a competitive edge through the most comprehensive signal into an account's propensity to purchase." Leaders are determined based on high levels of customer satisfaction from real customers on G2, a leader in customer reviews for business solutions. Madison Logic clients rated the ML Platform highly across the board, highlighted by strong recognition in its Quality of Support, Ease of Setup, and Ease of Administration. According to G2, Marketing Account Intelligence software compiles insightful prospect data to help marketers develop a list of accounts that fit a user's ideal customer profile. Marketing account intelligence systems are implemented to combat the inefficiencies of the traditional "spray and pray" marketing approach. By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. These tools also assist sales teams by providing incisive information such as a prospect's role within the company hierarchy or a prospect's company segment. This software is used primarily by sales and marketing teams to gain a greater understanding of target and current accounts. The Winter 2022 Grid Reports are based on G2.com's unique algorithm that calculates customer satisfaction and market presence scores in real time. Madison Logic's leading category placements signify the company's steadfast ability to provide B2B marketers with the ABM solutions they need to convert their best accounts faster. About Madison Logic Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. For more information, please visit www.madisonlogic.com.

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CORE ABM

6sense Named a Leader in 11 G2 Winter 2022 Grid Reports

6sense | December 16, 2021

6sense, the market-leading account engagement platform, today announced it has been named a Leader across 11 categories in the G2 Winter 2022 Grid Report. The Leader designation signifies that 6sense has earned best-in-class ratings by verified customers for both customer satisfaction scores and market presence in each of the 11 categories. For the fifth consecutive reporting period, 6sense was named the number one Account-Based Advertising solution, based on receiving a high customer satisfaction score and having a large market presence. 98% of verified customer reviewers rated 6sense 4 or 5 stars, 99% believe it's headed in the right direction, and reviewers said they would be likely to recommend the 6sense ABM/ABX platform at a rate of 91%. Additional Highlights: In the Buyer Intent Data, Lead Scoring, Market Intelligence, and Sales Intelligence Grid Reports, 6sense is named a Leader and Slintel, a leading B2B market data and insights provider recently acquired by 6sense, is named a High Performer based on its high customer satisfaction scores. Both 6sense and Slintel are named Leaders in the Lead Intelligence Grid Report. 6sense tops the Momentum Grid Report for Buyer Intent Data Tools which takes growth into account, along with customer satisfaction and market presence. 6sense is ranked #1 on the Relationship Index in the Account-Based Orchestration Grid Report which is based on scores for ease of doing business, likelihood to recommend, quality of support, and other factors. "Our customers repeatedly tell us that they share our vision to align sales, marketing and customer success around common data, tools and go-to-market plays to achieve predictable revenue growth," said Sanjay Kini, Chief Customer Officer at 6sense. "Their G2 reviews demonstrate that we're exceeding customers' needs and expectations, and they depend on the 6sense platform and our Customer Success teams to help them achieve their growth objectives." "Throughout the past year, we've made strategic investments to accelerate our competitive advantages around buyer intent, account intelligence and account management data," said Viral Bajaria, Chief Technology Officer and Co-founder of 6sense. "Throughout the past year, we've made strategic investments to accelerate our competitive advantages around buyer intent, account intelligence and account management data," said Viral Bajaria, Chief Technology Officer and Co-founder of 6sense. "Our recent acquisition of Slintel further demonstrates our commitment to providing the essential data and actionable insights B2B organizations need to transform the way go-to-market teams create, close and grow revenue." 6sense was listed as a Leader in 11 G2 Grid Reports: Account-Based Advertising Software Account-Based Analytics Software Account-Based Orchestration Platform Account Data Management Software Buyer Intent Data Tools Lead Scoring Software Lead Intelligence Software Market Intelligence Software Marketing Account Intelligence Software Marketing Analytics Software Sales Intelligence Software Highlights from verified customer feedback on the G2 platform: "6sense is transforming account-based marketing and selling! This is what marketers and sellers have been waiting for. Accurate insights and predictions and all the actions you need to orchestrate your end-to-end revenue strategy." Manager, Acquisition Marketing & Operations "6sense changed the game for us. 6sense helped us get into deals earlier in the funnel by picking up on researching activities across the internet in addition to our first-party data. It helps our reps prioritize their patches and lets marketing focus on the accounts that want to hear from us." Administrator in Information Technology and Services "6sense is my key tool to quantify intent, extremely valuable given the sheer amount of volume of B2B prospects there are to reach out to. The ability to understand to what extent a prospect may or not be interested in your company without having to inquire with them helps me prioritize and organize my outreach, research, and manage my time. Understanding what specific aspects of our platform they are keen to dive deeper into helps me personalize to create a thoughtful and relevant message." User in Financial Services "As an AE, 6sense narrows the field for me to spend my time where it makes the most sense. Great insights on spiking behaviors from my accounts, search terms my accounts are using for me to personalize off of, and location-based data for me to hone in on who in an org is showing interest." User in Computer Software G2 is a peer-to-peer business solutions review website. Within each category, products are ranked by customer satisfaction and market presence and placed into one of four categories on the Grid. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores. About 6sense The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often. Visit 6sense.com for more information.

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CORE ABM

Conversica's Conversations Now Enhanced with 6sense Account Insights, Spurring Greater Account Engagement for ABM Customers

Conversica | May 04, 2022

Conversica, Inc., the leading provider of Conversational AI solutions for enterprise revenue teams, announces a new Conversational Account-Based Marketing (ABM) integration with 6sense, a leading platform for B2B organizations generating predictable revenue. The integration, which builds on the growing success of the Conversational ABM product launched in November 2021, enables Conversica AI Assistants to tap into the rich account and intent data from 6sense to identify whom to target and tailor two-way, humanlike conversations with the level of personalization required to scale any healthy ABM program. ABM platforms like 6sense provide crucial insights to tailor communications with contacts at target accounts. Conversica takes those insights and turns them into action. Less than half of salespeople and marketers are able to put the intent data from their ABM platform to work in their communications, leading to unrealized value of their ABM investments. Conversica’s new integration with 6sense enables companies to automatically apply that data to deeply relevant, 1:1 conversations across their target account list and, thus, maximizing the results of their ABM approach at scale. Mark Jancola, Chief Development Officer, Conversica, said, “We’re ultimately helping companies to reap the full value of their ABM investments." Mark Jancola, Chief Development Officer, Conversica, said, “We’re ultimately helping companies to reap the full value of their ABM investments. ABM vendors provide a wealth of information that marketing and sales (and eventually customer success) teams want to use to personalize communications, but are unfortunately unable to do so due to bandwidth limitations. By bringing our two solutions together, we’re able to action these insights at scale, provide contacts with the most relevant message and turn interest into direct sales conversations that would otherwise be impossible without a digital team member.” Conversica’s ABM conversations are custom-designed to personalize messaging with the most applicable testimonials, pain points, and use cases. With the 6sense integration, contacts are now automatically routed to the most relevant conversation based on industry, persona, and buying stage. The dialog is then further personalized based on contact details from 6sense, making it easy to create and maintain the many variations associated with a hypersegmented ABM account list. Numerous early adopters of Conversica’s Conversational ABM solution are seeing tremendous results, including customers like ATS Dealers and Trifacta. “Out of the 15 to 20 Conversica conversations that we run, ABM Outreach has very quickly become our most-used skill,” said Josh Copp, Managing Partner at ATS Dealers, a full-service reseller of premium data software and marketing solutions. “I really appreciate the flexibility of the messaging. We can have conversations with prospects that lead with the customer’s pain point and clearly show how ATS can help them solve it. The ability to map our solution to a unique business problem in our outreach is essential, especially as we expand into new industries.” "What's exciting to us about the ABM Outreach skill is the ability to match specific pain points—whether it be by persona, title, or industry—with a tailored value statement increasing the relevance to the contact. The impact of these added variables, in the ICP Outreach conversation, has led to an engagement and hot lead rate +10% higher than our standard Conversica conversations," said the Director of Demand Generation at Trifacta, an open cloud platform for data engineers and analysts. For more information about Conversica’s Conversational ABM solutions, please visit: www.conversica.com/products/conversational-abm. About Conversica Conversica is a leading provider of Conversational AI solutions, uniquely focused on revenue growth. Conversica helps enterprise marketing, sales, and customer success teams attract, acquire and grow customers at scale across the entire customer revenue lifecycle. Conversica AI Assistants serve as digital team members and autonomously engage prospects, existing customers, or partners in human-like, two-way interactions at scale to drive towards the next best action, whether that’s scheduling a sales meeting, or gauging interest to buy additional products or services. Processing over a billion interactions, the Conversica Conversational AI platform integrates natural language processing (NLU & NLG), decision & policy management, business process automation and deep learning capabilities to drive customer engagement across multiple digital communication channels and languages. The Conversica platform supports over 50 integrations into the most popular MAP and CRM platforms and offers an open API for custom integration.

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CORE ABM

6sense Earns 2022 Top Rated Awards from TrustRadius

6sense | May 13, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, announced that TrustRadius has recognized it as a 2022 Top Rated Awards recipient. 6sense has won in three categories that include Account-Based Marketing, Sales Intelligence, and Intent Data. With a trScore of 8.5 out of 10 and 46 verified customer reviews, 6sense is recognized by the TrustRadius community as a valuable player in the Account-Based Marketing, Sales Intelligence, and Intent Data software categories. "This recognition from TrustRadius and our customers is meaningful because it reflects our commitment to innovate and execute against our vision to transform how revenue teams work, Customers can expect our team to continue to double down on our investments in people and technology to help them leverage the power of AI across the entire buyers' journey to provide a differentiated experience and produce the kind of pipeline that converts to revenue. Revenue teams aligned around insight-driven decisions not only better prioritize time and resources, but they also realize phenomenal outcomes." -Viral Bajaria, 6sense CTO and Co-founder. Since 2016, the TrustRadius Top Rated Awards have become the B2B's industry standard for unbiased recognition of technology products. Based entirely on customer feedback, they have never been influenced by opinion or status as a TrustRadius customer. About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter. About TrustRadius TrustRadius is the most trusted research and review platform for business leaders to find and select the right software for their needs. Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius. Vendors engage and convert high-intent buyers by telling their unique stories through rich reviews. Over 12 million visitors a year create and engage with high-quality review content and data on Trustradius.com. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

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Spotlight

I know, I know. There are a million think-pieces that have been saying the same thing for years, but there is a kernel of truth to it. Did you know only 18% of television ads generate a positive ROI? Even just 15 years ago, the thought that television commercials would perform so poorly was almost unthinkable, and now it’s just a fact of doing business. Look at your own life do you actively watch commercials? Or do you mute ads, answer
emails on your phone, scroll through Facebook, and do anything in your power to not pay attention to them.

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