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Metaverse is the World's Hottest Trend As Facebook Reemerges as Meta

Metaverse, Facebook | November 03, 2021

Metaverse is the World's Hottest Trend As Facebook Reemerges as Meta
Wondering what the metaverse really is? Let's make it simple! "Think of Metaverse as the internet brought to life"

Mark Zuckerberg described it as a 'virtual environment' you can enter instead of just looking at the screen.

Arguably, Facebook's latest move can be the biggest thing that can impact the metaverse since this concept was coined in 1992 by a Fictional Writer, Neal Stephenson.

As a part of a vital rebrand, Facebook has changed its name to Meta. The word "meta" originates from the Greek word meaning "beyond".

The social media giant, which declared the change at the company's annual Connect conference on October 28, announced that the brand name should encompass what it now does as it broadens the reach into newer areas like virtual reality (VR) and augmented reality (AR).

It also made a few major announcements about the metaverse — an online world where you can virtually hang out with friends, learn, shop, play games, work, and much more.

“Right now our brand is so tightly linked to one product that it can’t possibly represent everything we are doing today, let alone in the future. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards.”

Mark Zuckerberg, CEO & Co-Founder


The company’s rebranding initiative reflects its ambitions about metaverse and its new identity which will mostly revolve around its products, said Mark Zuckerberg, CEO, and Co-Founder.

However, its individual platforms like Facebook, Whatsapp, and Instagram won’t undergo any changes. Only the parent company is changing.

The new website meta.com now shows various sections like Facebook, WhatsApp, Instagram, Novi, Portal, Workplace, and Oculus.

With the plan to invest $10 billion in Reality Lab for building metaverse, the company will also spend $150 million to upskill metaverse creators.

“From now on, we will be metaverse-first, not Facebook-first. That means that over time you won’t need a Facebook account to use our other services. As our new brand starts showing up in our products, I hope people around the world come to know the Meta brand and the future we stand for,” Zuckerberg said.

Further, he also added that Facebook Reality Labs will function as a separate reporting segment in its earning reports from the fourth quarter of 2021.

"We're now looking at and reporting on our business as two different segments, one for our family of apps, and one for our work on future platforms,” he said.

The company also revealed its new sign on Thursday. Now, the “blue infinity shape” will replace its “blue thumbs up logo”. Zuckerberg said that the company wanted a logo that reflects that users will no longer have to use Facebook to access its other services in the future.

Spotlight

Account-based marketing is essentially, a marketing technique borne out of necessity. It is primarily used by B2B companies to maximise their marketing efforts with their existing customer base and is a technique that has continuously proven to be extremely effective ABM has been around for many years, but it’s seeing a rise in renewed interest lately. This is in direct correlation with the rise of marketing technologies like marketing automation, targeted display advertisements or other digital tools that help make ABM much more effective. However, ABM is much more than the technologies that make it simpler and more cost effective to implement. It needs in-depth strategic planning and guidance from marketers in order for it to be effective for your business.


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Brand Wings Strengthens Its Sales Enablement Platform with Email Campaign Builder

Brand Wings | January 07, 2022

Brand Wings today announced the launch of Email Campaign Builder, a powerful new feature included in the Brand Wings sales enablement platform. Email Campaign Builder makes it easy for sales representatives to send highly personalized brand-compliant emails to their contacts in any volume and receive analytics on the campaign’s effectiveness. “While there are many email marketing software platforms in the market, one feature that most lack is brand control,” said Jason Kammes, Chief Revenue Officer of Brand Wings. “Those other programs allow users to upload nearly any logo, image, or digital asset into the email template, regardless of whether those assets are brand compliant. Brand Wings, with its Email Campaign Builder feature, solves those problems for brands.” “While there are many email marketing software platforms in the market, one feature that most lack is brand control,” said Jason Kammes, Chief Revenue Officer of Brand Wings. “Those other programs allow users to upload nearly any logo, image, or digital asset into the email template, regardless of whether those assets are brand compliant. Brand Wings, with its Email Campaign Builder feature, solves those problems for brands.” Previously, sales and marketing teams often became frustrated in managing email campaigns that require both content customization and brand compliance. “Effectively, there was a trade-off between user flexibility and brand control,” Kammes added. “Brand Wings changes that by allowing only brand compliant assets to be used in email campaigns while also allowing content customization.” How Email Campaign Builder works; Using the intuitive Brand Wings portal, the brand’s portal administrator can design and edit an email campaign by simply building a template that automatically loads the brand’s correct logo and other digital assets. The administrator can then customize the email content and maintain multiple versions of the campaign. Sales teams can access the template and send their email campaigns to their contacts. The template contains merge tags that automatically personalize the content using brand guidelines. Plus, both the brand manager and the sales teams can view real-time analytics about the effectiveness of the email campaign. The Brand Wings activity stream shows when the sales rep sent out a particular email campaign and other details such as clicks, downloads, bounces, or unsubscribe actions. In addition to the feature of Email Campaign Builder, the Brand Wings sales enablement platform offers sales teams many other benefits, including: Brand asset management in one central location for all brand marketing content such as presentations, case studies, documents, images, and videos. Sales teams can easily locate, download, or distribute the assets they need when they need them. One-to-one asset personalization allows brands to define templates (PDF, PowerPoint, or Word) that can be customized or co-branded according to the business rules defined. Sales teams are empowered to easily create on-brand, personalized content for their customers and leads. Brand Wings Analytics provides real-time business intelligence into sales operations and marketing effectiveness. Easy-to-understand dashboards provide dynamic targets and KPI’s. Email Campaign Builder feature is now generally available to all current and prospective Brand Wings portal customers. About Brand Wings West Chicago, Illinois-based Brand Wings is a SaaS-based marketing automation platform provider with a goal to simplify brand marketing and enable sales teams. Its vision is to enable brands and their channel partners to achieve limitless success through greater communication, information, and knowledge. By deploying Brand Wings through their channel partners, brands can grow their channel efficiency, knowledge, and mindshare, while improving their brand consistency. For more information about Brand Wings or to schedule a demo, visit http://www.brandwings.com.

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ACCOUNT-BASED DATA

ZoomInfo Earns Top Placement on Record-Tying 27 Grids in G2’s 2022 Winter Grid Reports

ZoomInfo | December 21, 2021

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced that it has earned the top spot on a company record-tying 27 grids in G2’s Winter 2022 Grid Reports. This is the second time ZoomInfo has placed No. 1 in 27 categories. The company has led 18 different grids for at least six consecutive quarters, including the overall Buyer Intent Data Tools category along with the top spot in every Lead Capture, Lead Intelligence, Market Intelligence, and Marketing Account Intelligence category. “We’re thrilled to see our customers are as enthusiastic about ZoomInfo as we are,” said Henry Schuck, ZoomInfo Founder and CEO. “These reviews from G2 fuel our motivation to continue growing and supporting the best possible products so our customers have the tools they need to succeed.” ZoomInfo continued its market leadership, as it was listed for the seventh straight quarter as the No. 1 Enterprise solution in all three of the Sales Intelligence, Market Intelligence, and Marketing Account Intelligence sections. Also of note: ZoomInfo has collected at least 26 No. 1 rankings in each of the last four Grid Reports. ZoomInfo improved or matched its ranking on all 43 grids from last quarter. ZoomInfo returned to the No. 1 spot on the overall Sales Intelligence grid, surpassing LinkedIn Sales Navigator. ZoomInfo maintained the top spot in both the overall and mid-market grids of Marketing Account Intelligence for the 16th consecutive quarter. ZoomInfo was named the No. 1 Enterprise solution in six different sections. 39 of ZoomInfo’s 43 rankings were in the top-two on their grid. The Winter 2022 Grid® Reports are based on G2’s unique algorithm, which calculates customer satisfaction and market presence scores in real-time. Based on user reviews and data aggregated from online sources and social networks, ZoomInfo’s high placement in these categories underscores the ways in which best-in-class data feeds every step of a sales and marketing professional’s workflow, and reveals the need for an automated pathway to go-to-market intelligence. No. 1 Placements (27) Lead Capture Lead Capture: Enterprise Lead Capture: Mid-Market Lead Capture: Small Business Lead Intelligence Lead Intelligence: Enterprise Lead Intelligence: Mid-Market Lead Intelligence: Small Business Market Intelligence Market Intelligence: Enterprise Market Intelligence: Mid-Market Market Intelligence: Small Business Marketing Account Intelligence Marketing Account Intelligence: Enterprise Marketing Account Intelligence: Mid-Market Marketing Account Intelligence: Small Business Email Verification Email Verification: Mid-Market Email Verification: Small Business Lead Mining Lead Mining: Mid-Market Lead Mining: Small Business Buyer Intent Data Tools Buyer Intent Data Tools: Mid-Market Sales Intelligence Sales Intelligence: Enterprise Account Data Management: Enterprise No. 2 Placements (12) AI Sales Assistant AI Sales Assistant: Enterprise AI Sales Assistant: Mid-Market AI Sales Assistant: Small Business Account Data Management Account Data Management: Mid-Market Account Data Management: Small Business Sales Intelligence: Mid-Market Sales Intelligence: Small Business Visitor Identification Visitor Identification: Mid-Market Recruiting Automation: Small Business Other Placements (4) Recruiting Automation Recruiting Automation: Enterprise Recruiting Automation: Mid-Market Visitor Identification: Small Business No. 1 Placements by Quarter Winter 2022: 27 Fall 2021: 26 Summer 2021: 27 Spring 2021: 26 Winter 2021: 22 Fall 2020: 19 Summer 2020: 10 Spring 2020: 7 Winter 2020: 8 Fall 2019: 8 Summer 2019: 5 Spring 2019: 5 Winter 2019: 3 About ZoomInfo ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about our leading go-to-market software, data, and intelligence, and how they help sales, marketing, and recruiting professionals, please visit www.zoominfo.com.

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Demandbase Hires Brewster Stanislaw as Chief Product Officer; Adds Even More Caliber to Executive Team

Demandbase | December 16, 2021

Demandbase, the B2B go-to-market leader, today announced it has welcomed Brewster Stanislaw on board as chief product officer. The seasoned operator and entrepreneur has made an impressive name for himself over the past decade in the MarTech world, serving most recently as director of product at Google. In this role, he was responsible for the MarTech stack that helped scale Google Cloud to $20 billion at ~50% annual growth. Stanislaw brings his extensive experience, technology expertise, and industry knowledge to Demandbase’s B2B go-to-market suite. His addition to the executive team signals that the company is planning to invest deeply in product and innovation to continue delivering the most comprehensive, innovative B2B go-to-market solution on the market. “As a long-time participant in the MarTech ecosystem, I’ve always admired Demandbase from afar. But when I ran marketing systems in a previous role, I saw first-hand just how transformative Demandbase’s solution for B2B go-to-market orgs is. So when the opportunity arose to join the company and build on its already impressive successes, I jumped at the chance, ” said Stanislaw, chief product officer at Demandbase. “Digital transformation is fundamentally reshaping the way GTM teams engage with customers and Demandbase is defining that future. The company is already growing rapidly through relentless innovation and a steadfast commitment to customers and I’m deeply excited to work with the team, our customers, and our partners to further accelerate that progress.” Prior to his position with Google, Stanislaw was head of product and strategy at Adobe, where he conceptualized the company’s B2B Customer Data Platform. He came to Adobe via the consecutive acquisitions of Marketo and Bizible, where he served as vice president of product and strategy. Previously, Stanislaw spent time as co-founder & chief executive officer at Inside Social, until its acquisition by Simply Measured where he served as Head of Product before it was acquired by Sprout Social. “All it takes is one glance at Brewster’s resume to know he’s the real deal,” said Gabe Rogol, chief executive officer at Demandbase. “Not only does he have extraordinary technology chops, but he’s also served in product-based leadership positions at some of the most exciting and fastest growing companies in existence. We’re getting the best in the industry to oversee and lead our products’ evolution. We’re beside ourselves with excitement at all the possibilities, and welcome Brewster with open arms.” Stanislaw is a Seattle native, who graduated magna cum laude from the University of Pennsylvania in Philosophy, Politics, Economics and in Communication. Outside of his day job, he is an active angel investor, startup advisor, and mentor. About Demandbase Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth.

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ACCOUNT-BASED ANALYTICS

Clinch Partners with Intent IQ for Expanded Cookieless Identity Solution Across Mobile and CTV

Clinch, Intent IQ | January 18, 2022

Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving across CTV, OTT, programmatic, social, native, audio, and DOOH, today announced a partnership with next generation identity resolution leader Intent IQ, for expanded omnichannel identity integration and CTV/mobile addressability. "Our partnership with Intent IQ is one of many steps we've taken to strengthen our clean room, and support marketers' increasing need for enhanced omnichannel addressability," said Raz Peter, CTO and Co-founder at Clinch. "Our partnership with Intent IQ is one of many steps we've taken to strengthen our clean room, and support marketers' increasing need for enhanced omnichannel addressability," said Raz Peter, CTO and Co-founder at Clinch. "In addition to Intent IQ's industry-leading scale across cookieless environments like CTV and mobile, their data is accessible in real-time and without latency. This is a game changer in enabling faster, more precise decisioning and optimizations at scale." The partnership scales Clinch's identity and data enrichment solutions on an individual or household basis across environments that lack deterministic IDs, including CTV and in-app/iOS. This helps marketers achieve cross-app, cross-site and cross-device targeting and attribution in a privacy compliant manner, and is easily activated with the click of a button during campaign setup in the Clinch UI. This joint solution is compatible with all systems and platforms, no integration work is required. The Clinch identity graph is enhanced with Intent IQ's massive footprint that dynamically maps over 114 million households across North America, and includes over 355 million CTV IDs and 448 million MAIDs. This robust cross-channel identity graph is the first of its kind based on a stack of complex algorithms and AI, combined with one of the largest deterministic datasets in North America. All data is transmitted via a single call, versus several calls per data source, offering deterministic accuracy, probabilistic scale, and unparalleled efficiency. Real-time data syncing is another unique component, as other identity partnerships rely on an offline syncing process that results in slower analysis and optimizations and data discrepancies. "Gone are the days when marketers were limited by fragmented data signals or absent identifiers," said Dror Ben-Yishai, CTO at Intent IQ. "Our partnership with Clinch reflects our commitment to providing marketers innovative and scalable identity resolution across all environments, and the flexibility to work with any existing data stack or partner integrations." Future iterations of the partnership will open up Clinch clients to enhanced demographic and attribute data to be used for compound decisioning logic and optimizations. Clinch partner integrations are intended for simple plug and play enablement, and easily activated with the click of a button in their SaaS platform. About Clinch Clinch is an AI-powered Creative Personalization platform that delivers consumer-tailored ad experiences across all channels, to drive online and in-store performance and sales. Clinch provides brands and agencies with an omni-channel creative solution that leverages data to automate, personalize and optimize display and video ad experiences at scale, across programmatic, social media, in-app, native, and OTT / CTV. For more information visit: www.clinch.co. About Intent IQ Intent IQ is a privacy-forward next generation identity resolution leader, whose technology is powering many of the leading platforms in the industry. It is backed by AlmondNet Group's IP portfolio currently comprised of over 150 granted patents. Intent IQ's solutions are fueled by a powerful identity device graph with unparalleled accuracy and scale that connects all screens and devices, in real-time, across multiple environments including cookieless, MAID-less and CTV. Its solutions include privacy-friendly identity resolution, bid enhancement and attribution. Intent IQ is headquartered in New York City and has a research and development center in Herzliya, Israel. For more information, visit http://www.IntentIQ.com.

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Spotlight

Account-based marketing is essentially, a marketing technique borne out of necessity. It is primarily used by B2B companies to maximise their marketing efforts with their existing customer base and is a technique that has continuously proven to be extremely effective ABM has been around for many years, but it’s seeing a rise in renewed interest lately. This is in direct correlation with the rise of marketing technologies like marketing automation, targeted display advertisements or other digital tools that help make ABM much more effective. However, ABM is much more than the technologies that make it simpler and more cost effective to implement. It needs in-depth strategic planning and guidance from marketers in order for it to be effective for your business.

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