Targeted Account Strategy

Microsite Builder of PathFactory Helps B2B Marketers to Build Custom Destinations for ABM

Microsite Builder was announced by PathFactory today. Microsite Builder is a highly requested feature that helps all the B2B marketers to develop effective, engaging, and flexible content destinations for ABM strategies.

PathFactory’s Microsite Builder allows B2B marketers to show multiple kinds of Content Tracks inside a multi-page microsite or a custom-designed landing page with navigation. It makes content the king but provides marketers more elasticity than ever to be original and take their company’s digital involvements to the next level with HTML layouts and styling. Marketers can effortlessly build and duplicate custom microsites at scale. Microsite Builder is accessible now for all customers of PathFactory Campaign Tools.

ABM Website Tools content recommendation carousals were also recently released by PathFactory. This allows B2B marketers to display, anywhere on a company’s website, various forms of trending content related to visitors’ industry or account.

With all these PathFactory Campaign Tools, Virtual Event Experience destinations, and Website Tools, the impact of their ABM strategies is better understood by B2B marketers. This is possible by measuring individual visitor-level and account-level. It also makes the marketer understand which channels are more effective in generating traffic from accounts that are targeted as part of the campaign. This data can be used to prioritize lead targeting by the sales team through PathFactory.

The company also has recently released many other features which are very much helpful in targeting the accounts using an Account-Based Marketing strategy. They include dynamic logo personalization, Virtual Event Experiences, Explore pages, and the ability to inherit 6sense or Demandbase segments

About PathFactory

PathFactory’s Intelligent Content Platform is used by mid-market B2B and leading enterprises companies to improve, accelerate, and nurture win rates and to understand the performance of the content al through the buyers’ journey. The company has got many awards such as the 2020 Oracle Markie Awards, one of North America’s Technology Fast 500 by Deloitte, and was ranked #13 on the 2020 Growth List of Canada's fastest-growing companies, and much more.

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