ACCOUNT-BASED ANALYTICS

Mobiquity Technologies, Inc. Expands its Omnichannel Service Offering

Mobiquity Technologies | December 30, 2021

Mobiquity Technologies, Inc.(NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation advertising, today announced a new end-user feature for MobiExchange (www.mobiexchange.com), the Company’s SaaS platform for digital advertising and data services. Designed in response to existing customer’s evolving digital campaign needs, Mobiquity’s MobiExchange platform now allows marketers to unleash the power of their valuable first-party data and drive greater precision in their digital marketing campaigns by utilizing text messaging (SMS) in addition to it existing suite of programmatic advertising options.

Text messaging is considered to be one of the most effective marketing channels but leveraging it as part of an overall campaign can be challenging for many marketers.   MobiExchange has integrated SMS services into its platform to offer marketers another channel that leverages their same first-party data in cases where time-sensitive and/or short messages with a simple call to action can enhance meeting their campaign goals.

SMS is an essential component of an omnichannel marketing strategy and now Mobiquity allows its clients the ability to target through an additional touchpoint. The marketing dollars currently being spent elsewhere on SMS can now be shifted to Mobiquity, while maintaining uniformed targeting and provide a true one-stop marketing solution. This new feature also allows the user to optimize marketing dollars by focusing on how the recipient wishes to receive his or her messaging.

Dean Julia, CEO of Mobiquity Technologies, commented, "Our mission is to provide our customers with a service platform that is affordable, quick to implement, and designed for the end user. The MobiExchange platform was built to enable the quick and seamless integration of new features that will help support clients in the ever-changing digital marketing environment. We are excited to offer all of our customers this new channel to enhance audience reach and optimize campaigns more precisely.”

Dean Julia, CEO of Mobiquity Technologies, commented, "Our mission is to provide our customers with a service platform that is affordable, quick to implement, and designed for the end user. The MobiExchange platform was built to enable the quick and seamless integration of new features that will help support clients in the ever-changing digital marketing environment. We are excited to offer all of our customers this new channel to enhance audience reach and optimize campaigns more precisely.”

MobiExchange is one of the fastest, easiest, and most affordable ways for small and medium size brands and advertising agencies to enhance and manage a digital media campaign. MobiExchange is a SaaS platform for digital advertising and data services, specifically designed for non-technical personnel to assist them in reaching their target audiences. MobiExchange allows advertiser to turn their offline data in actionable data within minutes and does it without incurring the burden of an expensive in-house tech team.

About Mobiquity Technologies
Mobiquity Technologies, Inc. is a next generation, Platform-as-a-Service (PaaS) company for data and advertising. The Company maintains one of the largest audience databases available to advertisers and marketers through its data services division. Mobiquity Technologies’ Advangelists subsidiary (www.advangelists.com) provides programmatic advertising technologies and insights on consumer behavior. For more information, please visit: https://mobiquitytechnologies.com/

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ACCOUNT-BASED ANALYTICS

Clinch Partners with Intent IQ for Expanded Cookieless Identity Solution Across Mobile and CTV

Clinch, Intent IQ | January 18, 2022

Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving across CTV, OTT, programmatic, social, native, audio, and DOOH, today announced a partnership with next generation identity resolution leader Intent IQ, for expanded omnichannel identity integration and CTV/mobile addressability. "Our partnership with Intent IQ is one of many steps we've taken to strengthen our clean room, and support marketers' increasing need for enhanced omnichannel addressability," said Raz Peter, CTO and Co-founder at Clinch. "Our partnership with Intent IQ is one of many steps we've taken to strengthen our clean room, and support marketers' increasing need for enhanced omnichannel addressability," said Raz Peter, CTO and Co-founder at Clinch. "In addition to Intent IQ's industry-leading scale across cookieless environments like CTV and mobile, their data is accessible in real-time and without latency. This is a game changer in enabling faster, more precise decisioning and optimizations at scale." The partnership scales Clinch's identity and data enrichment solutions on an individual or household basis across environments that lack deterministic IDs, including CTV and in-app/iOS. This helps marketers achieve cross-app, cross-site and cross-device targeting and attribution in a privacy compliant manner, and is easily activated with the click of a button during campaign setup in the Clinch UI. This joint solution is compatible with all systems and platforms, no integration work is required. The Clinch identity graph is enhanced with Intent IQ's massive footprint that dynamically maps over 114 million households across North America, and includes over 355 million CTV IDs and 448 million MAIDs. This robust cross-channel identity graph is the first of its kind based on a stack of complex algorithms and AI, combined with one of the largest deterministic datasets in North America. All data is transmitted via a single call, versus several calls per data source, offering deterministic accuracy, probabilistic scale, and unparalleled efficiency. Real-time data syncing is another unique component, as other identity partnerships rely on an offline syncing process that results in slower analysis and optimizations and data discrepancies. "Gone are the days when marketers were limited by fragmented data signals or absent identifiers," said Dror Ben-Yishai, CTO at Intent IQ. "Our partnership with Clinch reflects our commitment to providing marketers innovative and scalable identity resolution across all environments, and the flexibility to work with any existing data stack or partner integrations." Future iterations of the partnership will open up Clinch clients to enhanced demographic and attribute data to be used for compound decisioning logic and optimizations. Clinch partner integrations are intended for simple plug and play enablement, and easily activated with the click of a button in their SaaS platform. About Clinch Clinch is an AI-powered Creative Personalization platform that delivers consumer-tailored ad experiences across all channels, to drive online and in-store performance and sales. Clinch provides brands and agencies with an omni-channel creative solution that leverages data to automate, personalize and optimize display and video ad experiences at scale, across programmatic, social media, in-app, native, and OTT / CTV. For more information visit: www.clinch.co. About Intent IQ Intent IQ is a privacy-forward next generation identity resolution leader, whose technology is powering many of the leading platforms in the industry. It is backed by AlmondNet Group's IP portfolio currently comprised of over 150 granted patents. Intent IQ's solutions are fueled by a powerful identity device graph with unparalleled accuracy and scale that connects all screens and devices, in real-time, across multiple environments including cookieless, MAID-less and CTV. Its solutions include privacy-friendly identity resolution, bid enhancement and attribution. Intent IQ is headquartered in New York City and has a research and development center in Herzliya, Israel. For more information, visit http://www.IntentIQ.com.

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ABM ACCOUNTS

MRP Unveils “The Enterprise Marketers’ Guide to ABM” at #B2BMX

MRP | March 01, 2022

MRP, the only enterprise-class account-based sales and marketing platform, today released “The Enterprise Marketers’ Guide to ABM” at the 2022 B2B Marketing Exchange (B2BMX) conference. The culmination of a year-long proprietary research project fielded by independent research firm Demand Metric, the Guide shares findings from over 1,200 study participants across 5 continents about the environment, people, processes, and technology that are crucial to enterprise ABM success. The Guide is designed to be easily actionable for enterprise marketers with essential insights and data-driven strategies for executing ABM in complex operating environments. It also debuts an interactive RFP-building tool aligned to the unique requirements of Enterprise-class organizations to ensure vendor selection serves key needs and capabilities. “Enterprise ABM isn’t just bigger, it’s more complex across multiple dimensions,” said Jennifer Golden, MRP’s Director of Corporate Marketing. “This report leverages a year’s worth of proprietary research into the unique characteristics of companies successfully executing ABM at scale across the globe and gives B2B marketers an actionable plan for evaluating and prioritizing their strategies, technology and operations.” “The Enterprise Marketers’ Guide to ABM” concludes a series of proprietary, multi-part research reports that delve into the unique principles and best practices of enterprise ABM today. In addition to the new report, the fall 2021 publication “The State of ABM Maturity” identified the distinct characteristics of top enterprise ABM organizations. Earlier research findings examined the impact of COVID-19 on B2B marketing for the enterprise. “The digital transformation had already begun well before the global pandemic, but it hasn’t been kind to all enterprise marketers. In many cases, it has only exacerbated the unique challenges they face,” said John Follett, Co-Founder and Chief Customer Success Officer for Demand Metric. “The digital transformation had already begun well before the global pandemic, but it hasn’t been kind to all enterprise marketers. In many cases, it has only exacerbated the unique challenges they face,” said John Follett, Co-Founder and Chief Customer Success Officer for Demand Metric. “MRP is the leader in ABM technology and strategy for the enterprise, and together we worked on this comprehensive research to help marketers make better data-driven decisions and tackle the new complexities they’re facing head-on.” To learn more about the research project, preview the next-generation MRP Prelytix™ platform, and receive one-to-one guidance on executing best practices within your organization, visit B2BMX title sponsor MRP in-person at booth #404 or navigate to MRP’s digital booth in the virtual conference space (available to conference attendees), or schedule a demo today. About MRP MRP Prelytix is the only enterprise-class predictive account-based sales and marketing platform. For organizations that serve multiple partners, lines of business, geographies, or industries, MRP Prelytix empowers sales and marketing teams to simplify their environment’s complexity and produce measurable and high-performance conversion, pipeline velocity, and closed revenue. Applying the industry’s only real-time predictive analytics and data management, we fuel over 1,000 ABM engines across six continents to coordinate, execute, and optimize their ABM programs using eight channels, produced in 20 languages. Powered by KX, Prelytix sits on top of the fastest streaming analytics database in the world. For more information visit: www.mrpfd.com.

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CORE ABM

Demandbase More than Doubles Mobile and Company Data in Demandbase One

Demandbase | April 28, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces significant growth in the volume of mobile numbers and company data within its Account Intelligence Platform that supports the full Demandbase One Smarter GTM™ Suite. The new data coverage includes more than 47 million companies globally — those with enough size to be relevant in B2B go-to-market — plus 104 million contacts, more than 25 million mobile numbers, and a total of more than 33 million direct dials. This extraordinary lift in data volume supports customers who have an increasingly global go-to-market strategy. The growth also affirms the company's position as a leading B2B data provider, empowering customers to target their buyers more effectively as well as reach today's mobile workforce with ease. "The pandemic has fundamentally changed the ways in which work. Employees are no longer tethered to their desks and instead are conducting business everywhere they go," says Brewster Stanislaw, chief product officer of Demandbase. "The pandemic has fundamentally changed the ways in which work. Employees are no longer tethered to their desks and instead are conducting business everywhere they go," says Brewster Stanislaw, chief product officer of Demandbase. "This means the capability to reach prospects at their office is no longer sufficient. GTM teams must now reach prospects while they are on-the-go. We're enabling this for our customers by massively expanding the number of mobile phone numbers available within our account intelligence platform. I'm absolutely thrilled that we've been able to achieve this extraordinary growth in volumes without compromising the accuracy and reliability that is a hallmark of our personal data." As sales and marketing have become data-dominated fields, the value in software applications hinges on the data they provide. These numbers confirm Demandbase's position as a top-tier data company, consistently growing and paving the path for its customers to execute a Smarter GTM™. To learn more or request a demo, please visit https://www.demandbase.com/demo-request/. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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ACCOUNT-BASED DATA

Inpixon Announces Rebranding of CXApp Products to Inpixon Experience, Inpixon Events and Inpixon CX Briefings

Inpixon | April 19, 2022

Inpixon® (Nasdaq: INPX), the Indoor Intelligence® company, today announced the rebranding of its CXApp products and the launch of a new Enterprise Apps section on Inpixon's corporate website, www.inpixon.com. Next month will mark the 1-year anniversary of Inpixon's acquisition of The CXApp, a leading smart workplace app and hybrid events solution provider. It has been a productive year with numerous accomplishments building a foundation for growth, including: Award wins, analyst recognition, and deployment of new features in response to operational challenges during the pandemic. Growing the team to better support customers as well as clients' customers across sales, marketing, onboarding, project management, and customer service. Celebrating the 50th episode of The CXApp Live! Podcast, which features conversations with executive briefing center thought leaders and partners. Hosted fireside chats with industry thought leaders, participated in technology-focused webinars and panels, and launched a Customer Advisory Board to continue to foster innovation and progress. Incorporated Indoor Intelligence technologies into the enterprise app platforms to create smarter, safer, experiences. With the launch of the new Enterprise Apps section on the Inpixon website, changes were made to the CXApp product names. These new names bring all CXApp products under the Inpixon brand. Below is a summary of the rebranding: The CXApp Smart Campus is now Inpixon Experience. Inpixon Experience is the most comprehensive mobile-first workplace experience solution that creates a smart, innovative, and connected work environment. The Inpixon Experience app gives employees the tools they need to thrive, remain engaged, and connect with colleagues while boosting productivity in their preferred working environment. The CXApp Events is now Inpixon Events. Inpixon Events offers a mobile app and browser-based interfaces to connect remote and in-person audiences in a cohesive, end-to-end event experience. With a robust event management tool like Inpixon Events, organizations can create virtual, in-person, or hybrid experiences that exceed audience expectations. The CXApp EBC is now Inpixon CX Briefings. Inpixon CX Briefings is an executive briefing platform that delivers a differentiated, consistent, and custom-branded executive-level experience for briefing and meeting attendees. Leon Papkoff, Inpixon's EVP of Enterprise Apps, stated, "We are pleased to announce the rebranding of CXApp product names and the launch of our new Enterprise Apps section of our website. We believe this rebranding reflects our unified strategy and aligns closely with our business model. Bringing the CXApp products into a single website is an important and exciting move that will allow us to better serve our clients. We remain committed to supplying organizations with a comprehensive suite of products and solutions that provide them with actionable Indoor Intelligence—making their environments smarter, safer and more secure." Nadir Ali, CEO of Inpixon, commented, "Our award-winning location-aware platforms have been adopted by numerous top-tier organizations across a variety of industries, such as finance, social media and entertainment/media, to enhance the workplace experience for their employees, customers and partners." Nadir Ali, CEO of Inpixon, commented, "Our award-winning location-aware platforms have been adopted by numerous top-tier organizations across a variety of industries, such as finance, social media and entertainment/media, to enhance the workplace experience for their employees, customers and partners. Due to the increasing need for technologies that can support the changing demands of a hybrid workplace, we continue to aggressively penetrate the global digital workplace and event management software markets, which are experiencing significant growth. We continue to add more global enterprise customers which can contribute to our recurring revenue stream for years to come. Given the pace of digital transformation, we anticipate demand for our solutions will remain strong, and we anticipate our rapid revenue growth rate will continue in 2022." About Inpixon Inpixon® (Nasdaq: INPX) is the innovator of Indoor Intelligence®, delivering actionable insights for people, places and things. Combining the power of mapping, positioning and analytics, Inpixon helps to create smarter, safer, and more secure environments. The company's Indoor Intelligence and mobile app solutions are leveraged by a multitude of industries to optimize operations, increase productivity, and enhance safety. Inpixon customers can take advantage of industry leading location awareness, RTLS, workplace and hybrid event solutions, analytics, sensor fusion, IIoT and the IoT to create exceptional experiences and to do good with indoor data. For the latest insights, follow Inpixon on LinkedIn, and Twitter, and visit inpixon.com.

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