ACCOUNT BASED ANALYTICS

Mobiquity Technologies, Inc. Expands its Omnichannel Service Offering

Mobiquity Technologies | December 30, 2021

Mobiquity Technologies, Inc.(NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation advertising, today announced a new end-user feature for MobiExchange (www.mobiexchange.com), the Company’s SaaS platform for digital advertising and data services. Designed in response to existing customer’s evolving digital campaign needs, Mobiquity’s MobiExchange platform now allows marketers to unleash the power of their valuable first-party data and drive greater precision in their digital marketing campaigns by utilizing text messaging (SMS) in addition to it existing suite of programmatic advertising options.

Text messaging is considered to be one of the most effective marketing channels but leveraging it as part of an overall campaign can be challenging for many marketers.   MobiExchange has integrated SMS services into its platform to offer marketers another channel that leverages their same first-party data in cases where time-sensitive and/or short messages with a simple call to action can enhance meeting their campaign goals.

SMS is an essential component of an omnichannel marketing strategy and now Mobiquity allows its clients the ability to target through an additional touchpoint. The marketing dollars currently being spent elsewhere on SMS can now be shifted to Mobiquity, while maintaining uniformed targeting and provide a true one-stop marketing solution. This new feature also allows the user to optimize marketing dollars by focusing on how the recipient wishes to receive his or her messaging.

Dean Julia, CEO of Mobiquity Technologies, commented, "Our mission is to provide our customers with a service platform that is affordable, quick to implement, and designed for the end user. The MobiExchange platform was built to enable the quick and seamless integration of new features that will help support clients in the ever-changing digital marketing environment. We are excited to offer all of our customers this new channel to enhance audience reach and optimize campaigns more precisely.”

Dean Julia, CEO of Mobiquity Technologies, commented, "Our mission is to provide our customers with a service platform that is affordable, quick to implement, and designed for the end user. The MobiExchange platform was built to enable the quick and seamless integration of new features that will help support clients in the ever-changing digital marketing environment. We are excited to offer all of our customers this new channel to enhance audience reach and optimize campaigns more precisely.”

MobiExchange is one of the fastest, easiest, and most affordable ways for small and medium size brands and advertising agencies to enhance and manage a digital media campaign. MobiExchange is a SaaS platform for digital advertising and data services, specifically designed for non-technical personnel to assist them in reaching their target audiences. MobiExchange allows advertiser to turn their offline data in actionable data within minutes and does it without incurring the burden of an expensive in-house tech team.

About Mobiquity Technologies
Mobiquity Technologies, Inc. is a next generation, Platform-as-a-Service (PaaS) company for data and advertising. The Company maintains one of the largest audience databases available to advertisers and marketers through its data services division. Mobiquity Technologies’ Advangelists subsidiary (www.advangelists.com) provides programmatic advertising technologies and insights on consumer behavior. For more information, please visit: https://mobiquitytechnologies.com/

Spotlight

The best Account Based Marketing campaigns used by B2B focused organisations relative to the ABM strategy deployed. The results of the ITSMA 2018 Benchmark study found similarities across all 3 strategies. Use these campaign types in your own ABM strategies.


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BUYER INTENT DATA

Jennifer Ross Joins Intentsify as CMO

Intentsify | September 09, 2022

Intentsify™, the Intelligence Activation Platform for buying-intent signals and Demand Activation Programs provider, today announced Jennifer Ross has joined the company as Chief Marketing Officer. As Intentsify’s CMO, Ross will be responsible for the company’s overall marketing strategy and execution, building out the marketing team to keep pace with the company’s rapid-growth trajectory. Prior to joining Intentsify, Ross led the B2B Marketing Executive service at Forrester and SiriusDecisions, a global research and advisory firm, where she empowered leading global CMOs with actionable intelligence, transformative frameworks, and expert industry guidance to deliver exceptional audience-centric go-to-market strategies. “Jennifer’s extensive experience as both a B2B marketing leader and executive advisor in the tech space made her the obvious choice to lead our marketing organization,” said Marc Laplante, CEO, Intentsify. “Jennifer’s extensive experience as both a B2B marketing leader and executive advisor in the tech space made her the obvious choice to lead our marketing organization,” said Marc Laplante, CEO, Intentsify. “Her extensive knowledge and skill set complement our leadership team with the expertise required to further accelerate the adoption of Intentsify’s product portfolio among B2B marketing, sales, customer success, and data science teams.” Ross’s experience before joining SiriusDecisions/Forester included marketing leadership roles at both established and startup B2B companies, including JD Edwards, IBM, Alteryx, and Telelogic, where she built and scaled high-performing world class marketing teams that achieved outstanding growth. With nearly three decades of B2B marketing experience in the technology industry, Ross has the expertise required to develop and drive Intentsify’s strategy during a period of rapid growth for the company. “The ability to meet buyers where they are in the buying process—to deliver what they need when they need it—has become table stakes for B2B organizations. Buyers expect it,” said Intentsify CMO, Jennifer Ross. “It’s the reason that understanding and acting on buyer-intent signals is so essential. Yet, B2B organizations struggle with gathering, analyzing, and using buying-intent signals. Intentsify’s rapid growth to date is a direct result of how the company is delivering on the promise of intent data with powerful integrated technology, data, and programs that activate dynamic, future-proof go-to-market strategies. It’s a game changer—not only for accelerating performance across the organization, but for improving the overall buying experience. It's going to usher in the next evolution of B2B go-to-market motions. I’m thrilled to be part of this next phase of Intentisfy’s growth.” To learn more about Intentsify, visit www.Intentsify.io About Intentsify Intentsify arms B2B organizations with the buyer and account intelligence, as well as the activation tools and programs, required to deliver GTM strategies that increase pipeline and accelerate revenue creation. Intentsify’s Intelligence Activation Platform layers, cross-verifies, and synthesizes multiple data sets to provide the broadest, most accurate view of accounts' online research activities. The company’s Demand Activation Programs convert account intelligence into meaningful buyer engagements, boosting efficiency across each customer-facing team, improving the buyer experience, and scaling pipeline value and velocity.

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ACCOUNT BASED DATA

CaliberMind Launches New B2B Funnel To Track Key KPIs & Trends

CaliberMind | October 19, 2022

CaliberMind, the leading B2B data platform for revenue analytics you can trust, today announces new funnel models and visualizations for new and existing customers. This module, called CaliberMind Funnels, is now available and creates a lower entry point for first-time customers. CaliberMind’s Funnels are purpose-built for B2B organizations and blend data from every sales and marketing touchpoint so that you can focus on delighting your prospects, improving your success rate, and defending your marketing investment. The new funnel module looks at both sales and marketing data and aggregates key benchmarks at the account level for one go-to-market view. This puts them in an excellent position to answer the question, “Can I see what works at each stage in the funnel?” “We want to empower and equip revenue leaders to become visionary leaders in the workplace."said Eric Westerkamp, CEO of CaliberMind. “We want to empower and equip revenue leaders to become visionary leaders in the workplace. They often have crucial data first but need the right tool to harness that information to identify trends before the rest of the market knows they’re happening. Our funnel allows you to leave your system configured exactly as it is today – optimized for people engaging with your brand and flagging them to sales – while providing you with account-based funnel insights your business needs to predict gaps in pipeline and bookings or identify friction points in the buyer journey,” said Eric Westerkamp, CEO of CaliberMind. How CaliberMind’s Funnel is different No Assumptions- Fixes common issues–such as duplicate records and mismatched lead records–before analyzing your data and acting on it. Account-Based Signals- Looks across the account to determine whether thresholds are met, regardless of who kicked off the engagement. Event-Based Triggers with Process Automation & System Integration - Signals different stages in the funnel to understand where an account is at in the journey and puts all data in one dashboard so that everyone is focused on alignment and velocity, rather than credit and accuracy. Multiple Funnels- Have as many funnels as you would like for a small fee. Measure and analyze different business units or products that create different behaviors in the target audience. Custom Dashboards- Clone existing dashboards and apply different filters or completely build it from scratch. Automate & Activate- Access and use your data how and when you want. "A big sticking point between marketing and sales is that we use different metrics to gauge whether or not go-to-market efforts are working. Because CaliberMind offers a platform that connects to your key go-to-market tools and organizes the data by person and account, it makes sense that their next move is to help operations teams implement funnels. CaliberMind’s approach will help organizations have clearer insights in a fraction of the time it takes to build it in-house,” said Jess Bahr, CaliberMind Advisor and Head of Performance Marketing at Metadata.io. About CaliberMind CaliberMind was founded in 2016 with the belief that the value of marketing is more than activity linked to pipeline. Go-to-market leaders are sitting on a mountain of data full of the earliest interactions your brand will ever have with ideal buyers. We make sense of that data so revenue leaders can take their place in B2B as visionaries. For more information, visit calibermind.com or follow us on LinkedIn.

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ACCOUNT BASED DATA

ActionIQ Named Finalist in 2022 Digiday Technology Awards for Work with News Corp

ActionIQ | October 13, 2022

ActionIQ today announced that it was selected as a 2022 Digiday Technology Award Finalist in the Best Marketing Analytics Platform category for its work helping News Corp deliver personalized, consistent customer experience across all its media brands to shift from advertising to subscription business model. The Digiday Technology Awards recognize the technology modernizing media and marketing. “With third-party cookies going away, we needed to make a strategic shift from advertising to subscription revenue model, and doing that successfully required a solid first-party data strategy to deliver personalized customer experience across media units, while driving costs down,” said Esfand Pourmand, Senior Vice President and Global Head of Product at News Corp. “Working with ActionIQ allowed business teams to discover and orchestrate global audiences at scale and execute cross-brand use cases, including cross-sell, retention, winback and personalized offers. Not only did we succeed in moving to the subscription model, we also unlocked many new revenue opportunities.” “Overall, the work the judges nominated in 2022 demonstrated that tech companies are empowering advertisers and publishers to focus on new and established revenue streams while keeping the customer experience in focus,” said Digiday in its recap of this year’s Award Finalists. “The successful partnership with News Corp is a direct result of its dedication to driving personalized, valuable customer experiences, and we’re very proud to be chosen as a 2022 Digiday Technology Award Finalist for this work. This is yet another endorsement of how AIQ CX Hub brings tangible business value to customers,” said Leah Pope, Chief Marketing Officer at ActionIQ. “The successful partnership with News Corp is a direct result of its dedication to driving personalized, valuable customer experiences, and we’re very proud to be chosen as a 2022 Digiday Technology Award Finalist for this work. This is yet another endorsement of how AIQ CX Hub brings tangible business value to customers,” said Leah Pope, Chief Marketing Officer at ActionIQ. “Customer data is the foundation of personalized, impactful customer experiences, but this data has to be available to business users, integrated across all sources and analyzed to extract actionable insights to orchestrate experiences that differentiate the brand and drive revenue. This is where the AIQ CX Hub excels, and our work with this media customer is the perfect example of that.”

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TARGETED ACCOUNT STRATEGY

Demandbase Recognized as a G2 Fall 2022 Leader in a Remarkable 39 Reports

Demandbase | September 23, 2022

Demandbase, the Smarter GTM™ company for B2B brands, announced today it has been recognized in 54 reports, including 42 grids across 11 different categories in the G2 fall 2022 reports. Recognition includes 39 as a leader, 13 as a high performer, and two in best relationship. The G2 Grid® Reports are a result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence. "Being recognized as a leader and improving our rankings across so many different categories is proof that Demandbase is the top choice for B2B companies," says Jon Miller, chief marketing officer at Demandbase. "Being recognized as a leader and improving our rankings across so many different categories is proof that Demandbase is the top choice for B2B companies," says Jon Miller, chief marketing officer at Demandbase. "We are constantly looking to improve and provide the best solutions for our customers. Our success really comes from customer accomplishments and it is always gratifying to see our customers using our platform to drive growth and telling their peers about their success." In today's economic climate, Smarter GTM™ is not only the fastest path to growth, it is essential for survival. Companies need to be able to do more with less and that means they need to work smarter, not harder. The fall G2 rankings solidify Demandbase as the Smarter GTM™ solution for companies and once again showcase Demandbase as a leader in the B2B GTM industry. Demandbase received highest rankings in the following reports: Enterprise Relationship Index for Account-Based Advertising Enterprise Relationship Index for Account-Based Analytics Enterprise Grid® Report for Account-Based Advertising Enterprise Grid® Report for Account-Based Analytics Enterprise Grid® Report for Account-Based Orchestration Platforms Enterprise Grid® Report for Attribution Mid-Market Grid® Report for Attribution In all, Demandbase was recognized in the following 11 categories; Account Data Management, Account-Based Advertising, Account-Based Analytics, Account-Based Orchestration Platform, Account-Based Web and Content Experiences, Attribution, Buyer Intent Data Tools, Demand Side Platform (DSP), Market Intelligence, Marketing Account Intelligence, and Sales Intelligence. To read current reviews, write your own review, and hear from active Demandbase users, visit G2's review page, https://www.g2.com/products/demandbase-abm-platform/reviews. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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Spotlight

The best Account Based Marketing campaigns used by B2B focused organisations relative to the ABM strategy deployed. The results of the ITSMA 2018 Benchmark study found similarities across all 3 strategies. Use these campaign types in your own ABM strategies.

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