ABM ACCOUNTS

MRP Named a “Leader” in Account-Based Marketing Platform Analysis by Independent Research Firm

MRP | March 22, 2022

MRP, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced that Forrester Research has named MRP a leader in its recent report, The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022.

In its evaluation of ten of the most significant providers in the category, Forrester recognized MRP for its broad engagement capabilities, global reach, and suitability for large enterprises supporting independent business units or regions. Elaborating on MRP’s position as a leader, Forrester noted that “MRP excels at mature, omnichannel ABM programs that require global data capabilities and multitenant deployments for consistent ABM strategies across many regions.”

MRP was the only vendor in the evaluation to receive the highest rating, differentiated, in both the engagement channels and performance assessment criteria. Forrester also found that “MRP offers the most native and integrated engagement channels of any vendor in this evaluation” and “unique attribution capabilities that can connect individual channels to the ABM-influenced pipeline.”

“Enterprise marketers, unlike their mid-market counterparts, face the unique challenge of engaging and influencing buyers across multiple geographies, teams and lines of business,” said Mark Ogne, CMO of MRP.

“Enterprise marketers, unlike their mid-market counterparts, face the unique challenge of engaging and influencing buyers across multiple geographies, teams and lines of business,” said Mark Ogne, CMO of MRP. “With this report, we believe Forrester has recognized that MRP is on a totally different level when it comes to serving complex, global enterprises. This is why 19 of the top 20 technology companies rely on MRP to drive unparalleled ABM performance and revenue impact.”

Enterprise marketers leveraging the MRP Prelytix platform are able to orchestrate and deliver meaningful, personalized buying journeys in real time across multiple channels, geographies, and languages. MRP clients interviewed by Forrester praised the platform’s “multitenant capabilities, quality of insights, reporting, and global support.” Reference customers stated that MRP “make(s) it easy to use across a myriad of channels online and offline,” and “has amazing global reach and customer support.”

About MRP
MRP Prelytix is the only enterprise-class predictive account-based sales and marketing platform. For organizations that serve multiple partners, lines of business, geographies, or industries, MRP Prelytix empowers sales and marketing teams to simplify their environment’s complexity and produce measurable and high-performance conversion, pipeline velocity, and closed revenue. Applying the industry’s only real-time predictive analytics and data management, we fuel over 1,000 ABM engines across six continents to coordinate, execute, and optimize their ABM programs using eight channels, produced in 20 languages. Powered by KX, Prelytix sits on top of the fastest streaming analytics database in the world. For more information visit: www.mrpfd.com.

Spotlight

If you work in B2B, you may only hear these particular questions at lunch, but post-sale marketing (upsell and cross-sell) is an important strategy to be familiar with!
In this ebook, we'll explore the principles and best practices of post-sales marketing (upselling and cross-selling, or also referred to as expansion) for B2B and how your organization can benefit. We will also explore specifically how Account Based Marketing, when paired with the right technology, can help you better operationalize post-sale marketing tactics.


Other News
ABM ACCOUNTS

Bombora Featured as Part of New ABM Collection in the HubSpot App Marketplace

Bombora | May 06, 2022

Bombora, the leading provider of B2B Intent data, was selected to be part of the new ABM app collection available on the HubSpot App Marketplace. Bombora customers have relied on the company’s HubSpot App since August 2020. In 2021, Bombora updated the app so that HubSpot users could discover previously unknown, net-new in-market businesses automatically, helping them uncover valuable accounts that are primed to receive marketing and sales information. Bombora’s Company Surge® tells B2B marketing and sales teams which businesses are actively researching their products and services, and to what extent. By integrating these weekly-updated insights directly into HubSpot, marketing and sales teams can align on the right accounts to focus on, create account-specific content and sales plays that scale leads and increase ABM effectiveness. Company Surge® for HubSpot identifies which target accounts are most interested in certain products or services. This helps B2B marketers build account lists and dashboard views in HubSpot to initiate prospecting and nurture programs or align with sales reps on the accounts to prioritize outreach. “Bombora has prioritized direct integrations and partnerships in order to make it easier for sales and marketing teams to access our insights without changing their workflows,” said Erik Matlick, CEO and co-founder of Bombora. “Bombora has prioritized direct integrations and partnerships in order to make it easier for sales and marketing teams to access our insights without changing their workflows,” said Erik Matlick, CEO and co-founder of Bombora. “HubSpot is one of the most well-known marketing, sales and service software companies in the world, and we’re thrilled for our app to be in the spotlight as they look to help B2B brands with their business challenges.” Bombora has more than 100 integrations across the marketing and sales ecosystems, making its Company Surge® data easily accessible to the teams that rely on these data and insights. About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com. About HubSpot HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 78,700 total customers in more than 120 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, CMS Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Paris, France; Bogotá, Colombia; Ghent, Belgium; and Portsmouth, NH.

Read More

CORE ABM

Global ABM Platform Madison Logic Caps Record Year With Leadership Ranking in G2 Winter 2022 Report

Madison Logic | December 22, 2021

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been named a Leader in Marketing Account Intelligence by G2 for the third consecutive quarter. The ML Platform also received recognition in the G2 2022 Winter Reports as an Enterprise High Performer and for "Easiest to Do Business With." The G2 Winter 2022 reports highlight a major year for Madison Logic, which achieved record growth in revenue retention across each of its three regions in North America, EMEA, and APAC, while more than doubling revenue globally over the last two years. The company continues to capitalize on the acceleration of account-focused strategies within B2B enterprise organizations through its continued innovation in data, multi-channel measurement, and integrations with today's leading marketing technology platforms. The company recently announced the latest release of the ML Platform, the leading data-driven, multi-channel media activation and account measurement platform for the enterprise, with ML Insights. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. The data within ML Platform allows marketers to identify and prioritize the best companies to engage, and the content most likely to accelerate the sales cycle. "Every successful account-based strategy begins with leveraging data to prioritize and engage the right accounts across multiple channels," said Tom O'Regan, CEO of Madison Logic. "The feedback on Madison Logic's ML Platform validates our investment in providing enterprise marketers with a competitive edge through the most comprehensive signal into an account's propensity to purchase." "Every successful account-based strategy begins with leveraging data to prioritize and engage the right accounts across multiple channels," said Tom O'Regan, CEO of Madison Logic. "The feedback on Madison Logic's ML Platform validates our investment in providing enterprise marketers with a competitive edge through the most comprehensive signal into an account's propensity to purchase." Leaders are determined based on high levels of customer satisfaction from real customers on G2, a leader in customer reviews for business solutions. Madison Logic clients rated the ML Platform highly across the board, highlighted by strong recognition in its Quality of Support, Ease of Setup, and Ease of Administration. According to G2, Marketing Account Intelligence software compiles insightful prospect data to help marketers develop a list of accounts that fit a user's ideal customer profile. Marketing account intelligence systems are implemented to combat the inefficiencies of the traditional "spray and pray" marketing approach. By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. These tools also assist sales teams by providing incisive information such as a prospect's role within the company hierarchy or a prospect's company segment. This software is used primarily by sales and marketing teams to gain a greater understanding of target and current accounts. The Winter 2022 Grid Reports are based on G2.com's unique algorithm that calculates customer satisfaction and market presence scores in real time. Madison Logic's leading category placements signify the company's steadfast ability to provide B2B marketers with the ABM solutions they need to convert their best accounts faster. About Madison Logic Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. For more information, please visit www.madisonlogic.com.

Read More

MeritB2B Relaunches as Anteriad, New Branding Aligns With Company Positioning as a Trailblazer in B2B Marketing

Anteriad | April 04, 2022

MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning “pointing forward”, accurately represents both the company’s forward-looking approach, and their solutions that help their customers take the lead in a competitive market. The new brand further emphasizes the positive momentum that puts Anteriad and its customers out in front. “Anteriad is a company that’s ahead of its time and ahead of the market. Our positioning directly reflects our focus on being uniquely able to provide our customers the solutions they need to get ahead and take the lead,” said Rob Sanchez, CEO at Anteriad. “Anteriad is a company that’s ahead of its time and ahead of the market. Our positioning directly reflects our focus on being uniquely able to provide our customers the solutions they need to get ahead and take the lead,” said Rob Sanchez, CEO at Anteriad. “I’m thrilled to launch our new name and brand at PowerB2B, our first major event since 2019, and the beginning of a new era in B2B marketing leadership.” Anteriad represents the combination of MeritB2B, recently acquired True Influence, and several earlier strategic acquisitions in the B2B marketing space. As a unified whole, Anteriad is a trailblazer in B2B marketing, with a suite of best-in-class offerings including full funnel demand generation, marketing cloud technology, and market-leading intent, programmatic data and audience solutions, all powered by the industry’s most comprehensive B2B data. The new name was announced today at Anteriad’s PowerB2B Growth Summit in Austin, TX, featuring B2B marketing experts discussing key topics including demand generation in an omnichannel world, optimizing ABM, and host of innovative analytics, modeling and data-driven approaches that the top B2B marketers are using today. The keynote speaker, Andrew Davis, is a marketing and customer experience expert and author. Also on stage are analysts Katie Linford from Forrester and Michael Harrison from Winterberry group. The event will also feature a host of B2B marketing leaders from companies including Kustomer, which was recently acquired by Meta, Infinite Electronics, The Channel Company, and MKTG2.U. Joining the summit are executives from leading B2B marketing teams at companies like SAP, Amazon, and Microsoft. “We chose to announce our new brand at the PowerB2B Growth Summit because the event is all about using best-in-class solutions to take the lead in B2B marketing, a perfect complement to the ethos behind our new positioning. We’re thrilled to be hosting such an incredible group of marketing leaders, and are excited for what the future holds,” said Dee Blohm, SVP Marketing at Anteriad. About Anteriad Anteriad is the leading provider of B2B marketing solutions for blue-chip brands including IBM, Microsoft, and Cisco. Marketers choose Anteriad for their intent driven, full-funnel ABM and demand generation platform, world-class data and analytics, and performance marketing capabilities. Anteriad drives meaningful growth for customers by combining the technology and expertise B2B marketers need to win in today’s competitive market. Learn more at www.anteriad.com.

Read More

CORE ABM

With Notable New Honors from G2 and TrustRadius, RollWorks Continues to Prove There is No One-Size-Fits-All Approach to ABM Success

RollWorks | May 19, 2022

Account-based marketing platform RollWorks, a division of NextRoll, continues to lead category market innovation and build on its momentum as a trusted partner for companies looking to accelerate revenue growth with ABM. After hitting a significant milestone with HubSpot, and launching partnerships with Drift and G2 to strengthen its platform capabilities, the company announced it has received 2022 Top Rated Awards from TrustRadius in the ABM and Ad Serving & Retargeting categories. RollWorks also received 15 leader awards in the G2 Spring Grid® Report and was named an Account-Based Leader for the seventh consecutive quarter and a Momentum Leader for the sixth consecutive quarter in G2's 2022 Winter Report. TrustRadius RollWorks received 2022 Top Rated Awards from TrustRadius in both the ABM and Ad Serving & Retargeting categories. Since 2016, the TrustRadius Top Rated Awards have become the B2B's industry standard for unbiased recognition of technology products. TrustRadius uses a detailed criteria breakdown of the methodology and scoring to determine TopRated winners. With a trScore of 7.9 out of 10, RollWorks is recognized by the TrustRadius community as a valuable player in the ABM software category. Comments from recent reviews of RollWorks on TrustRadius: RollWorks also helps us with attribution of the marketing campaigns that are critical to driving performance throughout the funnel. We've had better insights andreporting than ever before.- CMO RollWorks is far superior when it comes to its ABM advertising platform. The user-friendliness of it and the hyper-advanced reporting for playbooks is fantastic.- Digital Marketing Manager G2 RollWorks averages 4.4 out of 5 stars in user reviews and has been consistently named a Leader by G2, a top industry destination where buyers go to read and write authentic reviews about software products and services. Comments from recent reviews of RollWorks on G2: Rollworks account insights and audience segmentation helps us see who is engaging, on what topics, and where they are in our journey stage. We are able to easily track our target account lists and target with the appropriate ads.- Marketing Director The platform is really easy to navigate, setting up campaigns is quick, the interface walks you through everything step by step. What I really appreciate is the journey funnel view...This is really helpful in knowing when to hand off a marketing lead to our SDR team.- Marketing Manager In the G2 2022 Spring Grid Report, RollWorks received 15 leader awards across Account-based Advertising, Cross-Channel Advertising, Display Advertising, Marketing Account Intelligence, Market Intelligence, Retargeting, and Social Media Advertising categories. G2 Grid Reports are released quarterly, and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks. Products in the Leader quadrant are "rated highly by G2 users and have substantial market presence scores. RollWorks was also included in G2's Winter 2022 Report as an Account-Based Platform leader for the seventh consecutive quarter, a Momentum leader for the sixth consecutive quarter, and Highest User Adoption. The company received nine additional badges, including Easiest to Use Small Business and Highest User Adoption Mid-Market. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.

Read More

Spotlight

If you work in B2B, you may only hear these particular questions at lunch, but post-sale marketing (upsell and cross-sell) is an important strategy to be familiar with!
In this ebook, we'll explore the principles and best practices of post-sales marketing (upselling and cross-selling, or also referred to as expansion) for B2B and how your organization can benefit. We will also explore specifically how Account Based Marketing, when paired with the right technology, can help you better operationalize post-sale marketing tactics.

Resources