ACCOUNT BASED ANALYTICS

New Account Based Marketing Software Market Research Report Lists HubSpot, TechTarget, and InsideView as Industry Giants

HTF Market Intelligence | February 04, 2021

Expansion of the Worldwide Account Based Marketing (ABM) Software market strategy of the key players in the industry in the precision of export/import demand, supply, and consumption is emphasized in the research. The research starts with an overview on the company/manufacturers summarizing uttering strategic idea behind business by means of methods to measure and examine marketplace. It also analyses Account Based Marketing (ABM) Software market strategy in the light of Porters, Value Chain & SWOT analysis, and based on that reference on main players is derived like TechTarget, HubSpot, Demandbase, Radius Intelligence, InsideView, MRP, Celsius GKK International, Terminus, 6Sense, Evergage, Drift, Integrate, Jabmo, Iterable, Uberflip, Triblio, Vendemore, Albacross, Marketo, Lattice Engines, Engagio, AdDaptive Intelligence, Act-On Software, Madison Logic, and Kwanzoo.

The key players in the market included in this research are HubSpot, TechTarget, Demandbase, MRP, Triblio, InsideView, Radius Intelligence, Terminus, Vendemore, 6Sense, Iterable, Madison Logic, Drift, Evergage, Jabmo, UberflipAlbacross, Engagio, Integrate, Lattice Engines, AdDaptive Intelligence, Marketo, Celsius GKK International, Act-On Software, and Kwanzoo

5-Forces model of Porter is an influential tool that syndicates five modest forces that end any industry hastening or development against outward factors. The research report carries clearness on the market major players and also on the important contributors related.

Moreover, the study explains various factors of Global Account Based Marketing (ABM) Software market such as risk, market opportunities, opportunity loss, benefit, and profit along with surveyed client viewpoint with an opinion of Short vs. Long Term goals etc. The detailed manufacturer/company profiles have revenue, sales figures, and price of Account Based Marketing (ABM) Software products.

Geographical Regions of the market covered in the research include United States, North America (Covered in Chapter 6 and 13), Mexico, Italy, Canada, Europe (Covered in Chapter 7 and 13), UK, France, Germany, Spain, China, Japan, Russia, Others, Asia-Pacific (Covered in Chapter 8 and 13), South Korea, India, Australia, Middle East and Africa (Covered in Chapter 9 and 13), South Africa, South America (Covered in Chapter 10 and 13)Southeast Asia, Nigeria, Saudi Arabia, UAE, Egypt,Brazil, Argentina, Columbia, Chile & Others

This report covers the current scenario and growth prospects of Global Account Based Marketing (ABM) Software Market for the period 2021 to 2026. The study is a professional and in-depth study with around - no. of tables which provides statistics of actual scenario of industry and acts as valuable guide to direction companies and individuals interested in the domain.

Various analytical tools such as iterative data estimation and data triangulation were used to make the report on the key industry players and market coverage of the Global Account Based Marketing (ABM) Software Market with accurate analysis and evaluation data.

Various product/service developments of market, including new launches, R & D, M & A, regional growth of leading giants in the market, and JV & partnerships, were included in this Account Based Marketing (ABM) Software study.

-Key Market Features: The study also provides a comprehensive study of key market dynamics and current trends, along with relevant market sectors and sub-sectors.

Data, from 2017 to 2027, included in the Global Account Based Marketing (ABM) Software study are useful for industry executives, analysts, sales, marketing, and product managers, and anyone looking for market data in easily and readily accessible document.

Some extract from Table of Contents are as follows:
  • Overview of Global Account Based Marketing (ABM) Software Market
  • Account Based Marketing (ABM) Software Size (Sales Volume) Comparison by Type (2021-2027)
  • Account Based Marketing (ABM) Software Size (Consumption) and Market Share Comparison by Application (2021-2027)
  • Account Based Marketing (ABM) Software Size (Value) Comparison by Region (2021-2027)
  • Account Based Marketing (ABM) Software Sales, Revenue and Growth Rate (2021-2027)
  • Account Based Marketing (ABM) Software Competitive Situation and Trends
  • Players/Suppliers High Performance Pigments Manufacturing Base Distribution, Sales Area, Product Type [, On-Premises & Cloud]
  • Analyze competitors, including all important parameters of Account Based Marketing (ABM) Software
  • Global Account Based Marketing (ABM) Software Manufacturing Cost Analysis
  • Marketing Strategy Analysis, Research Conclusions

Spotlight

In this video, Shahin breaks down the strategy behind scaling your one-to-one account-based marketing campaign.

But is scaling a one-to-one campaign even the right path forward?

Shahin also explores this question to help you make an informed decision on the best course of action for your own business.

Don't miss this informative and thought-provoking video on scaling your ABM strategy.


Other News
BUYER INTENT DATA

81 Percent of Hoteliers See a Lift in Revenue Once a First-Party Data Strategy is Implemented

Sojern | December 02, 2022

Sojern, the leading digital marketing platform built for travel, today released the findings of a 2022 survey to discover “How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships.” The study, conducted by Benchmark Research Partners with global hotel executives, sought to understand how hotel marketers are thinking about and using first-party data to inform go-to-market efforts. When surveyed about measures of success for their businesses, 81 percent of hoteliers said they have seen a lift in revenue as a result of implementing a first-party data strategy. Hotel executives from the largest global brands were surveyed with 57 percent having seen a lift in guest satisfaction at their properties. Findings found that 59 percent of hoteliers have already implemented a first-party data strategy, and 62 percent say it’s “very important” to digital marketing, while 75 percent of those who have not yet built a first-party data strategy want to build it. Of those who have established a first-party data strategy, it was primarily to maximize campaign performance (73 percent), build stronger customer relationships (67 percent) and maximize overall revenue growth (67 percent). Further findings demonstrate that hoteliers have adopted first-party data strategies not only because they saw the monetary benefits, but also the positive impact on customer satisfaction. Of those surveyed 86 percent saw a first-party data strategy as being effective in maximizing overall revenue, 76 percent in increasing campaign performance, 68 percent in building stronger customer relationships and 64 percent in increasing brand value. Future-proof marketing: Activating first-party data to increase bookings “It's no surprise that three quarters of hotel executives want to build a first-party data strategy. Personalized engagement with consumers is a powerful tool for understanding traveler behavior and creating digital campaigns that deliver the right message at the right time. Marketers must make collecting privacy-friendly 1st party data like hashed emails a priority to power their personalization strategies,” said Kurt Weinsheimer, Chief Solutions Officer, Sojern. “ Marketers can then use their first-party data to learn about their audiences—their interests, search behaviors and travel preferences—to ultimately deliver a relevant, seamless customer experience. With Google phasing out third-party cookies in the second half of 2024, a 1st-party strategy also prepares for this change.” “With the deprecation of third party cookies on the horizon, leveraging first party data is at the center of our audience strategy,” said Jacquelyn DiStasi, Senior Director, Digital Analytics & Optimization from Wyndham. “We invested early in a CDP to ensure we would be able to future-proof our media activation and prevent loss as data collection practices evolve. This shift has enabled us to be more effective and efficient with our spend, leading to better returns for Wyndham. We would highly recommend investing in a first-party data strategy to augment your media practice and partners like Sojern allow for continued growth and enhancement.” In addition, of those hoteliers who have already built their strategies more than two-thirds feel confident they will get more out of it in 2023. “With a cookieless world coming, it will disrupt the entire industry, and marketers must use this time wisely to prepare,” adds Kurt Weinsheimer. “It's a great opportunity for the industry to rethink data strategies, but this requires a new mindset. Rather than marketing to the cookie, travel brands can use the opportunity to use people-based marketing across devices. At Sojern we’re already helping hoteliers build their first-party strategy to unlock customer loyalty and drive profitability.” Supplementing first-party data with a specialist like Sojern After fifteen years supporting travel, Sojern is well versed in helping partners build long-term strategies to stay ahead of changes in the digital landscape. Knowing that direct bookings are the best way to build brand trust, loyalty and profitability, marketers are encouraged to build relationships with their customers to increase the engagement, efficiency and effectiveness of travel marketing strategies. Developing a first-party activation strategy with a trusted travel marketing partner across channels and devices to drive direct bookings is key to that success. To see the survey methodology and download the full Hotel Benchmark Report on how hoteliers can unlock the power of personalisation and privacy through first-party data, click here. About Sojern Sojern is the leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multichannel marketing solutions to drive direct demand. 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern annually to engage and convert travelers around the world. About Benchmark Research Partners Benchmark Research Partners conducts studies to help industry participants and technology innovators understand market changes and opportunities through peer benchmarking data.

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BUYER INTENT DATA

Clearbit Enhances Pipeline Discovery and Capture With Integration of G2 Buyer Intent Data

Clearbit | November 17, 2022

Clearbit, a leader in B2B marketing intelligence, today announced they have built a new integration to support G2 Buyer Intent data in their platform. For marketers, actioning G2 Buyer Intent alongside Clearbit’s company intelligence and audience management enables them to better engage the right companies at the right time. “Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeline, it’s never been more critical,” said Harlow Ward, CTO, Clearbit. “Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeline, it’s never been more critical,” said Harlow Ward, CTO, Clearbit. “With G2 and Clearbit, teams can now leverage the powerful combination of company fit and buyer intent to focus their funnel - and even use Clearbit Capture to discover key buyers and contacts at their best-fit, high-intent prospects.” Customers of G2 and Clearbit can now access all their relevant G2 Buyer Intent Signals directly in Clearbit’s Data Activation Platform, including: Companies viewing their G2 Product Profiles and Sponsored Content Companies viewing their G2 Category(ies), Comparison Products, and Alternative & Competitor Pages G2 Buyer Intent Scores for every visiting company "Buyer intent data is a secret weapon for leading B2B marketers,” said Christine Li, VP of Growth & Enablement at G2. “Clearbit's integration with G2 helps marketers take that data even further -- driving more streamlined actions for sales, intent-based revenue, and realizing the full potential of account-based marketing.” By using Clearbit’s Audience Builder to add in these G2 signals alongside Clearbit’s company intelligence and revealed website visitors, teams can now discover and engage high-quality potential pipeline in new ways. For example: Identify best-fit companies researching your solution – or your competitors – on G2, and use Clearbit Capture to discover key buyer contact information for immediate marketing or sales outreach Layer G2’s signals and Buyer Intent Score with Clearbit’s company data to score and prioritize new leads or open opportunities - ensuring your team is focused the best-fit, in-market buyers Know when customers up for renewal are viewing alternatives or comparing to other product pages on G2 - making sure your account team can be proactive About Clearbit Clearbit is a marketing intelligence solution that helps B2B marketing and revenue teams grow faster and smarter with data. Over 1,500 customers in organizations like Segment, Asana, and Atlassian use Clearbit’s data activation platform and APIs to create demand, capture intent, and optimize pipeline. Founded in 2015, Clearbit is backed by Zetta Venture Partners, Battery Ventures, and First Round Capital. For more information, visit www.clearbit.com.

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ACCOUNT BASED DATA

Dun & Bradstreet Announces Agreement with Contentgine for B2B Intent Leads and Intelligence

Dun & Bradstreet, Contentgine | November 16, 2022

Dun & Bradstreet Holdings, Inc. (“Dun & Bradstreet”) (NYSE:DNB), a leading global provider of business decisioning data and analytics, today announced that it has entered into an agreement with Contentgine to provide B2B contact lead data and intelligence to clients to more effectively drive sales. This latest agreement follows Dun & Bradstreet’s acquisition of Eyeota and NetWise, building upon its rapidly growing Audience Solutions business by adding qualified lead data onto its integrated platform for powering omni-channel digital campaigns and strategies. “We are at an inflection point as tightened budgets, coupled with the evolution of the way we work has created the need for better, more accurate technology and data to efficiently reach B2B buyers where they are today – online and across a multitude of digital channels,” said Dwight Gorall, Senior Vice President, Audience Solutions. “With Contentgine, we are helping clients unlock greater opportunity by building on their existing B2B company data – powered by the D-U-N-S Number – using intent data at the individual level, which can fuel personalized campaigns that capture the attention of digital buyers to turn them into long-term clients.” Contentgine’s intent and lead generation signals build on Dun & Bradstreet’s B2B company data, providing more qualified contacts so that marketers can bring buyers further down into the sales funnel. Powered by Contentgine’s email and web-based engagement engine, companies can match content to contacts, generate in-market prospects, and purchase new leads based on industry and preference. New contact data can then be incorporated into an existing customer data platform with connectors to their existing RevTech solutions such as D&B Rev.Up, for campaign targeting and outreach. “With the proprietary, first-party intelligence being surfaced via the Content Indication Platform (CIP), marketers get more detailed insights into which accounts are actively researching for their products and services, what those specific accounts are consuming in terms of content, and detailed insights about the content being consumed,” said Jim Kelly, Chief Content Officer at Contentgine. “With the proprietary, first-party intelligence being surfaced via the Content Indication Platform (CIP), marketers get more detailed insights into which accounts are actively researching for their products and services, what those specific accounts are consuming in terms of content, and detailed insights about the content being consumed,” said Jim Kelly, Chief Content Officer at Contentgine. Please contact your Dun & Bradstreet account team to learn more about this offering. About Dun & Bradstreet Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com. About Contentgine Contentgine is a leader in content-based marketing, content syndication, intent marketing, and demand generation. The company is witnessing explosive growth by utilizing a unique way of offering business solution information to business professionals. Its unique Perpetual Engine syndicates content from Contentree, the world’s largest business-to-business (B2B) library, to engage with the right audience at the right time. The industry’s first Content Indication Platform (CIP) analyzes content consumption and intent to produce the most precise, first-person intent data for advanced, actionable insights. For more information, visit our website and follow us on LinkedIn and Twitter.

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CORE ABM, ABM ACCOUNTS

Account Media Drives More B2B Engagement With Bombora Company Surge

Bombora, Account Media | December 15, 2022

Organizations looking for high-quality business-to-business leads should look to Account Media — especially now that it’s armed with Bombora Company Surge®. That’s the word from Account Media’s happy customers. Account Media partners exclusively with B2B publishers and demand providers by implementing strategic demand-generation strategies through access to its highly engaged B2B audiences. Powered by Bombora’s Data Co-op and Company Surge®, Intent data gives B2B companies visibility into their target accounts’ online behavior and content consumption across third-party sites. Not only can businesses identify when target accounts are in research mode, they are also able to get a clear understanding of the products and services buyers are browsing. “Readers are the lifeblood of our business,” said Account Media CEO and Founder Matthew Rhoades-Brown. “Readers are the lifeblood of our business,” said Account Media CEO and Founder Matthew Rhoades-Brown. “Once someone decides to unsubscribe, we are unable to speak to them again, so it’s essential we deliver them the right messaging at the right time.” Rhoades-Brown noted that B2B buyers spend over 60% of their purchasing process gathering and synthesizing information. Many suffer from buyer fatigue. Few publishers or lead providers focus on the buyer. Account Media made that focus a core value. In order to generate higher-quality leads for its customers and deliver more value to its audience, Account Media took an intent-based approach to content distribution. Now, when a customer brings Account Media a new account-based marketing (ABM) campaign, the company uses Bombora Company Surge® Intent data to prioritize the target account list (TAL). “Once we see which accounts are actively researching related topics, we create a priority list to engage the most high-priority, in-market accounts,” said Rhoades-Brown. “We see a 10–15% increase in open rates and a 20–25% increase in conversions when we use Bombora Company Surge® over a ‘spray-and-pray’ outreach strategy, but there are so many more benefits beyond just these metrics — we’re seeing more loyalty from our audience, lower unsubscribe rates, fewer complaint rates, and so on.” “Increasing efficiency in business communication has been one of our goals from the beginning,” said Bombora founder and CEO Erik Matlick. “We’re pleased to learn how well our data works for Account Media and its customers, and we will continue to strive to help agencies, enterprises, and the B2B market target accounts more accurately.” About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com. About Account Media We work exclusively with B2B publishers and lead gen providers. Our mission and purpose is to make sure you deliver on your clients’ demand goals. By partnering with Account Media, you can focus on your business and customers while we use our resources to deliver for you and your clients. That’s what successful, productive partnerships are all about. Visit us at https://accountmedia.com/ .

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Spotlight

In this video, Shahin breaks down the strategy behind scaling your one-to-one account-based marketing campaign.

But is scaling a one-to-one campaign even the right path forward?

Shahin also explores this question to help you make an informed decision on the best course of action for your own business.

Don't miss this informative and thought-provoking video on scaling your ABM strategy.

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