ACCOUNT BASED ANALYTICS

New Account Based Marketing Software Market Research Report Lists HubSpot, TechTarget, and InsideView as Industry Giants

HTF Market Intelligence | February 04, 2021

Expansion of the Worldwide Account Based Marketing (ABM) Software market strategy of the key players in the industry in the precision of export/import demand, supply, and consumption is emphasized in the research. The research starts with an overview on the company/manufacturers summarizing uttering strategic idea behind business by means of methods to measure and examine marketplace. It also analyses Account Based Marketing (ABM) Software market strategy in the light of Porters, Value Chain & SWOT analysis, and based on that reference on main players is derived like TechTarget, HubSpot, Demandbase, Radius Intelligence, InsideView, MRP, Celsius GKK International, Terminus, 6Sense, Evergage, Drift, Integrate, Jabmo, Iterable, Uberflip, Triblio, Vendemore, Albacross, Marketo, Lattice Engines, Engagio, AdDaptive Intelligence, Act-On Software, Madison Logic, and Kwanzoo.

The key players in the market included in this research are HubSpot, TechTarget, Demandbase, MRP, Triblio, InsideView, Radius Intelligence, Terminus, Vendemore, 6Sense, Iterable, Madison Logic, Drift, Evergage, Jabmo, UberflipAlbacross, Engagio, Integrate, Lattice Engines, AdDaptive Intelligence, Marketo, Celsius GKK International, Act-On Software, and Kwanzoo

5-Forces model of Porter is an influential tool that syndicates five modest forces that end any industry hastening or development against outward factors. The research report carries clearness on the market major players and also on the important contributors related.

Moreover, the study explains various factors of Global Account Based Marketing (ABM) Software market such as risk, market opportunities, opportunity loss, benefit, and profit along with surveyed client viewpoint with an opinion of Short vs. Long Term goals etc. The detailed manufacturer/company profiles have revenue, sales figures, and price of Account Based Marketing (ABM) Software products.

Geographical Regions of the market covered in the research include United States, North America (Covered in Chapter 6 and 13), Mexico, Italy, Canada, Europe (Covered in Chapter 7 and 13), UK, France, Germany, Spain, China, Japan, Russia, Others, Asia-Pacific (Covered in Chapter 8 and 13), South Korea, India, Australia, Middle East and Africa (Covered in Chapter 9 and 13), South Africa, South America (Covered in Chapter 10 and 13)Southeast Asia, Nigeria, Saudi Arabia, UAE, Egypt,Brazil, Argentina, Columbia, Chile & Others

This report covers the current scenario and growth prospects of Global Account Based Marketing (ABM) Software Market for the period 2021 to 2026. The study is a professional and in-depth study with around - no. of tables which provides statistics of actual scenario of industry and acts as valuable guide to direction companies and individuals interested in the domain.

Various analytical tools such as iterative data estimation and data triangulation were used to make the report on the key industry players and market coverage of the Global Account Based Marketing (ABM) Software Market with accurate analysis and evaluation data.

Various product/service developments of market, including new launches, R & D, M & A, regional growth of leading giants in the market, and JV & partnerships, were included in this Account Based Marketing (ABM) Software study.

-Key Market Features: The study also provides a comprehensive study of key market dynamics and current trends, along with relevant market sectors and sub-sectors.

Data, from 2017 to 2027, included in the Global Account Based Marketing (ABM) Software study are useful for industry executives, analysts, sales, marketing, and product managers, and anyone looking for market data in easily and readily accessible document.

Some extract from Table of Contents are as follows:
  • Overview of Global Account Based Marketing (ABM) Software Market
  • Account Based Marketing (ABM) Software Size (Sales Volume) Comparison by Type (2021-2027)
  • Account Based Marketing (ABM) Software Size (Consumption) and Market Share Comparison by Application (2021-2027)
  • Account Based Marketing (ABM) Software Size (Value) Comparison by Region (2021-2027)
  • Account Based Marketing (ABM) Software Sales, Revenue and Growth Rate (2021-2027)
  • Account Based Marketing (ABM) Software Competitive Situation and Trends
  • Players/Suppliers High Performance Pigments Manufacturing Base Distribution, Sales Area, Product Type [, On-Premises & Cloud]
  • Analyze competitors, including all important parameters of Account Based Marketing (ABM) Software
  • Global Account Based Marketing (ABM) Software Manufacturing Cost Analysis
  • Marketing Strategy Analysis, Research Conclusions

Spotlight

B2B decision makers no longer make decisions on their own. Even C-level buyers operate in an atmosphere of consensus and buy-in from multiple coworkers and influencers. Data-driven decision making is the norm, and B2B purchases are based on facts, input from peers, and a lot of online research. How in the world is your marketing going to make an impact when there are so many people on so many websites doing so much research to decide what to buy from whom? A big part of the answer is B2B online display advertising, which gives you a way to reach your target audience at all stages of a decision-making cycle. You can use your B2B display ads to increase awareness, generate leads, nurture them, and help them make a decision. You can reach businesspeople with ads while they are multitasking on social media sites. You can also measure your results at each stage of the marketing funnel and attribute your advertising to advancing prospects through each step of a decision. You can fine-tune your message along the way.


Other News

Qualified Unveils the Pipeline Cloud to Transform Pipeline Generation for Revenue Teams That Use Salesforce

Qualified | April 06, 2022

Qualified, the pipeline generation platform for revenue teams that use Salesforce, today launched the Pipeline Cloud, a revolutionary new set of technologies and processes that help modern B2B companies generate more pipeline, faster and more cost-effectively than ever before. Built on a Salesforce-connected corporate website, the Pipeline Cloud gives teams insight into account-based buyer intent with Qualified Signals, helps sellers engage prospects with Qualified for Outbound, helps marketers convert ad spend with Qualified for ABM, and connects sellers and buyers in instant sales meetings, right on the website, powered by Qualified Conversations. There have been seismic shifts that impact the way that B2B companies need to operate to meet the modern buyer’s expectations, meaning companies need to deliver smarter, faster-buying experiences. Today, 27% of buyers abandon forms altogether and instead educate themselves elsewhere, like a competitor’s site (Gartner). Another 80% of buyers fill out forms with false information to prevent calls and emails from sales reps (LinkedIn; Forrester). The impact of forms results in the website visitor to Marketing Qualified Leads (MQL) conversion rate being at an all-time low. This phenomenon is called the “rise of the anonymous buyer.” When buyers are in research mode, they do it without divulging personal information. This is why conversations are key: when sales reps have real-time conversations–timely, personalized, one-click-to-meeting conversations–with their best buyers, right on their website, pipeline materializes. Every piece of the Pipeline Cloud motion is designed to drive buyers back to a Salesforce-connected website, to engage them in a conversation that converts and delivers a stellar buying experience. When conversations happen, pipeline happens. Companies need to deliver better experiences to buyers. The Pipeline Cloud creates a seamless experience for buyers and sellers through five key pillars of the motion: SALESFORCE-CONNECTED WEBSITE By connecting a company’s website with Salesforce, the world’s #1 CRM, sellers get crystal-clear visibility into who’s visiting their site. Sellers can also see which companies they work for, if there are any open sales opportunities, and how they’re exploring their content. BUYER INTENT SIGNALS With the foundation of a Salesforce-connected website, revenue teams can track an account’s activity. Qualified Signals leverages first-party buyer intent data and AI-driven insights to tell companies which accounts are in-market to buy. By understanding these signals of buyer intent, revenue teams can iterate their go-to-market strategy and optimize a team’s time and efforts. ACCOUNT-BASED MARKETING When companies can see what accounts are surging with intent, marketing teams can prioritize which accounts to target more easily. With Qualified for ABM, marketers can build audience segments and execute targeted campaigns that position a seller's brand top of mind and drive buyers back to their website with every click. OUTBOUND OUTREACH With Qualified for Outbound, your sales team can use buying intent signals to create high-converting outbound sequences. Sellers can prioritize target accounts with the highest propensity to buy and craft hyper-personalized email campaigns based on exactly what buyers have been researching. A focused outbounding strategy means personalized messages that buyers are more likely to engage with, and click through to your website to learn more. REAL-TIME CONVERSATIONS Once buyers click through targeted advertisements or email links, they arrive on the corporate website. With Qualified Conversations, sellers and buyers can instantly engage in real-time sales meetings, right on the website, using chat, voice calls, and video. Conversations are king—they fuel the pipeline cloud motion whenever a buyer lands back on your website. “Every sales and marketing campaign drives buyers to one place: the corporate website. It’s time for B2B companies to evolve how they leverage their website to meet with buyers and generate pipeline,” says Kraig Swensrud, Founder and CEO of Qualified. “Every sales and marketing campaign drives buyers to one place: the corporate website. It’s time for B2B companies to evolve how they leverage their website to meet with buyers and generate pipeline,” says Kraig Swensrud, Founder and CEO of Qualified. “The Pipeline Cloud is the future of pipeline generation. We are thrilled to usher Salesforce customers around the world into this new era.”

Read More

CORE ABM

Madison Logic Earns 2022 Great Place to Work® Certification Across U.S., EMEA & APAC

Madison Logic | June 30, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received the 2022 Great Place to Work Certification in the U.S., EMEA and APAC. This certification across all regions Madison Logic currently operates in reflects its continued dedication to creating a supportive and flexible work environment that positively resonates with employees and enables them to best deliver for customers. The prestigious Great Places to Work award is based entirely on employee feedback about their experience working at Madison Logic, with 90% of employees saying it is a great place to work —33% higher than the national average of a typical U.S. based company. According to Great Place to Work research, job seekers are 4.5 times more likely to find a great boss at a Certified great workplace. “Our record growth and revenue retention are fueled by employees who are motivated, invested, and driven,” said Tom O’Regan, CEO of Madison Logic. “Our record growth and revenue retention are fueled by employees who are motivated, invested, and driven,” said Tom O’Regan, CEO of Madison Logic. “Thriving employees support our continued growth, drive innovation within our platform, and provide better client experiences. We remain committed to cultivating a supportive work environment that delivers the best opportunities for marketers to gain a competitive edge across every stage of the buyer's journey.” Madison Logic's world-class work culture focuses on empowering and encouraging its employees to think bigger as they embrace the company's mission to enable B2B marketers to convert their best accounts faster. This approach is reinforced by its high revenue retention, positive customer satisfaction scores, and continued recognition as an industry leader. Working with 15 of the top 20 Fortune 500 companies within the computer software and information technology sector, Madison Logic recently received its fifth consecutive Leader status for “Marketing Account Intelligence” by G2, a top third-party review site for B2B technology buyers, in its Summer 2022 Grid. Earlier this month, the company was named a Technology Leader by Quadrant Knowledge Solutions, a global advisory and consulting firm, in its SPARK Matrix™ analysis of the global ABM market. “Madison Logic has committed significant resources to growing and cultivating a strong company culture around the globe,” said Teresa Martins, Chief People Officer at Madison Logic. “By offering our employees work flexibility, best-in-class benefits, generous time off, visible career growth opportunities and unique perks, Madison Logic fosters a supportive environment. We appreciate that this effort has been recognized by Great Places to Work and look forward to continuing our people-first approach.” To learn more about Madison Logic and view current employment opportunities, visit http://www.madisonlogic.com/company/careers/. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

Read More

CORE ABM

ZoomInfo Earns Top Spot in 25 G2 Grids for Fifth Consecutive Quarter

ZoomInfo | April 07, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced that it has earned the top spot on 25 grids in G2’s Spring 2022 Grid® Reports. ZoomInfo continued its streak of market leadership, collecting at least 25 No. 1 rankings in each of the last five Grid Reports, including the overall Buyer Intent Data Tools category along with the top spot in every Lead Capture, Lead Intelligence, and Marketing Account Intelligence category. “Our customers expect best-in-class solutions to funnel their revenue growth and we strive to deliver on that expectation,” said ZoomInfo Founder and CEO Henry Schuck. “Our customers expect best-in-class solutions to funnel their revenue growth and we strive to deliver on that expectation,” said ZoomInfo Founder and CEO Henry Schuck. “It’s affirming to see that our customers are already benefiting from RevOS, our newly-introduced modern revenue operating system, with the consistently positive reviews they’re sharing.” For the eighth straight quarter, ZoomInfo was listed as the No. 1 Enterprise solution in all three of the Sales Intelligence, Market Intelligence, and Marketing Account Intelligence sections. Also of note: ZoomInfo has topped at least 19 different grids for seven consecutive quarters. ZoomInfo maintained the top spot in both the Overall and Mid-Market grids of Marketing Account Intelligence for the 17th consecutive quarter. ZoomInfo was named the No. 1 Enterprise solution in six different sections. 37 of ZoomInfo’s 43 rankings were in the top-two on their grid. Chorus by ZoomInfo appeared on 15 grids and maintained its No. 1 Enterprise positions in both Conversation Intelligence and Sales Coaching. Engage by ZoomInfo climbed to the No. 1 spot in the Auto Dialer Small Business grid, one of its 15 grid appearances. The Spring 2022 Grid® Reports are based on G2’s unique algorithm, which calculates customer satisfaction and market presence scores in real-time. Based on user reviews and data aggregated from online sources and social networks, ZoomInfo’s high placement in these categories underscores the ways in which best-in-class data feeds every step of a sales and marketing professional’s workflow, and reveals the need for an automated pathway to go-to-market intelligence. No. 1 Placements (25) Lead Capture Lead Capture: Enterprise Lead Capture: Mid-Market Lead Capture: Small Business Lead Intelligence Lead Intelligence: Enterprise Lead Intelligence: Mid-Market Lead Intelligence: Small Business Marketing Account Intelligence Marketing Account Intelligence: Enterprise Marketing Account Intelligence: Mid-Market Marketing Account Intelligence: Small Business Market Intelligence Market Intelligence: Enterprise Market Intelligence: Mid-Market Email Verification Email Verification: Mid-Market Email Verification: Small Business Lead Mining Lead Mining: Mid-Market Lead Mining: Small Business Buyer Intent Data Tools Buyer Intent Data Tools: Mid-Market Account Data Management: Enterprise Sales Intelligence: Enterprise No. 2 Placements (13) AI Sales Assistant AI Sales Assistant: Enterprise AI Sales Assistant: Mid-Market AI Sales Assistant: Small Business Account Data Management Account Data Management: Mid-Market Account Data Management: Small Business Sales Intelligence Sales Intelligence: Mid-Market Sales Intelligence: Small Business Visitor Identification Visitor Identification: Mid-Market Market Intelligence: Small Business Other Placements (5) Recruiting Automation Recruiting Automation: Enterprise Recruiting Automation: Mid-Market Recruiting Automation: Small Business Visitor Identification: Small Business About ZoomInfo ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com.

Read More

CORE ABM

6sense Earns 2022 Top Rated Awards from TrustRadius

6sense | May 13, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, announced that TrustRadius has recognized it as a 2022 Top Rated Awards recipient. 6sense has won in three categories that include Account-Based Marketing, Sales Intelligence, and Intent Data. With a trScore of 8.5 out of 10 and 46 verified customer reviews, 6sense is recognized by the TrustRadius community as a valuable player in the Account-Based Marketing, Sales Intelligence, and Intent Data software categories. "This recognition from TrustRadius and our customers is meaningful because it reflects our commitment to innovate and execute against our vision to transform how revenue teams work, Customers can expect our team to continue to double down on our investments in people and technology to help them leverage the power of AI across the entire buyers' journey to provide a differentiated experience and produce the kind of pipeline that converts to revenue. Revenue teams aligned around insight-driven decisions not only better prioritize time and resources, but they also realize phenomenal outcomes." -Viral Bajaria, 6sense CTO and Co-founder. Since 2016, the TrustRadius Top Rated Awards have become the B2B's industry standard for unbiased recognition of technology products. Based entirely on customer feedback, they have never been influenced by opinion or status as a TrustRadius customer. About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter. About TrustRadius TrustRadius is the most trusted research and review platform for business leaders to find and select the right software for their needs. Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius. Vendors engage and convert high-intent buyers by telling their unique stories through rich reviews. Over 12 million visitors a year create and engage with high-quality review content and data on Trustradius.com. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

Read More

Spotlight

B2B decision makers no longer make decisions on their own. Even C-level buyers operate in an atmosphere of consensus and buy-in from multiple coworkers and influencers. Data-driven decision making is the norm, and B2B purchases are based on facts, input from peers, and a lot of online research. How in the world is your marketing going to make an impact when there are so many people on so many websites doing so much research to decide what to buy from whom? A big part of the answer is B2B online display advertising, which gives you a way to reach your target audience at all stages of a decision-making cycle. You can use your B2B display ads to increase awareness, generate leads, nurture them, and help them make a decision. You can reach businesspeople with ads while they are multitasking on social media sites. You can also measure your results at each stage of the marketing funnel and attribute your advertising to advancing prospects through each step of a decision. You can fine-tune your message along the way.

Resources