Account Based Execution

Red House Named 2022 Top B2B Marketing Agency

Red House, Chief Marketer | January 27, 2022

Red House, an award-winning marketing firm celebrating its 21st year, has been named a top B2B marketing agency for the fifth year in a row by Chief Marketer magazine. The agency was also recognized as a top agency in the Demand Generation category.

Red House credits its history of results as one of the primary reasons leading brands choose the firm, and the agency has been a recognized leader in demand generation and pipeline marketing from the start. The agency’s clients include Fortune 500 organizations across a variety of highly regulated industries such as Fintech, Healthcare, Manufacturing, Supply Chain and Telecommunications.

“We appreciate Chief Marketer for recognizing agencies that drive end-to-end results,” said Dan Hansen, senior partner for the firm.

“We appreciate Chief Marketer for recognizing agencies that drive end-to-end results,” said Dan Hansen, senior partner for the firm. He added, “For B2B marketing investments to fully deliver, clients need strategic guidance that includes engaging content, integrations across all their digital platforms, and all tied to the right attribution model.”

Chief Marketer’s editors accepted submissions from across the country for the CM200 list. Winners were selected based on several criteria, including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward.

ABOUT CHIEF MARKETER
Global online content portal Chief Marketer, an Access Intelligence brand, arms aspiring CMOs with the tools, insights, data and training they need to master the “next frontier of marketing”—an age of marketing much less dependent on advertising and much more focused on the rest of the branding toolkit. CM has more than 150,000 readers who rely on its content and live events to help them cut through the noise and find the solutions necessary to optimize their performance. Learn more at chiefmarketer.com.

ABOUT RED HOUSE
Red House B2B Marketing helps clients achieve their goals through strategic, data-driven marketing programs that drive profitable results. The agency is a full-service firm offering integrated solutions like account-based marketing, content and digital marketing, and services such as analytics, automation, creative and website development. To learn more, visit www.redhouseb2b.com.

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ABM Accounts

Madison Logic Launches ABM Connected TV to Unify Account-Based Marketing with Enhanced Targeting and Revenue Impact Visibility

PRWeb | September 27, 2023

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced the launch of ABM Connected TV (ABM CTV), a new digital channel that harnesses the company's industry-leading data-driven approach to more precisely target and surround buyers wherever they are. By combining the precision and power of ABM with the reach and scale of television, B2B marketers drive more awareness and higher engagement from pipeline to revenue with ABM Connected TV as part of their multi-channel, account-based approach. The B2B buying process has evolved over the last few years making it more difficult for marketers to engage target accounts. Purchase decisions for complex B2B solutions include more committee members, take more time, and are driven by more independent digital research. Gartner suggests sales reps only have 5% of a customer's time during their B2B buying journey, leaving it up to marketing teams to tell the solution story through content and messaging that speaks directly to the buying committee needs. As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV's and other devices that allow brands to reach their audiences through internet targeting—helps surround key decision-makers with content and messaging. "Buyers today are harder to reach than ever before; marketers can no longer risk focusing on individual channels to succeed," said Tom O'Regan, CEO of Madison Logic. "With superior targeting capabilities fueled by our industry-leading intent data, we empower marketers to identify in-market accounts, drive higher awareness, and ultimately maximize their media investment by engaging buyers through a unified approach that now adds CTV to their multi-channel ABM strategy. This is an exciting new chapter for Madison Logic as we continue to innovate and shape the future of B2B marketing." Enterprise marketers leveraging CTV as part of a data-driven, multi-channel ABM strategy accelerate the buying journey from awareness to demand conversion by reaching accounts faster with multiple touchpoints. Madison Logic ABM Connected TV benefits include: Enhanced Targeting: Directly target in-market account prospects, ensuring messaging is seen by the right audience on CTV. Unified Activation: Amplify an existing multichannel ABM approach by adding CTV to surround prospects through the centralized ML Platform. Clear Measurement: Track the performance of every dollar spent, linking CTV media investment to pipeline growth and revenue impact. Madison Logic has made CTV an exciting and measurable part of our unified ABM marketing strategy, said Maggie Galster, Global Marketing Automation & Paid Media Manager at Schneider Electric. "We can now seamlessly target prospects on CTV as part of our multi-channel ABM campaigns. The ability to target accounts at a granular level with tracking of engagement and performance on a single platform makes it easier to visualize the impact of our cross-channel ABM approach. We're seeing increased account engagement from the organizations we've targeted with CTV as part of our multi-channel campaign." Madison Logic is the only ABM solution to unify the four primary B2B channels—content syndication, display advertising, social advertising with LinkedIn, and now CTV—into a centralized platform that enables enterprise B2B marketers to activate multi-channel ABM campaigns and achieve comprehensive visibility into program performance. Leveraging ML Insights, which combines three independent signals into a single intent score, marketers more easily determine which accounts to engage, the key personas within these accounts, and the content most likely to drive account engagement and pipeline impact. Through a more targeted data-driven, multi-channel ABM approach with Madison Logic, marketers report a 32% lift in engagement, a 28% faster sales cycle, and a 17% increase in pipeline. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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Buyer Intent Data

InMoment and Contentsquare Partners to Help Businesses Visualize CX

InMoment | September 25, 2023

InMoment, a prominent provider of Experience Improvement (XI) solutions, has announced that it has partnered with a worldwide leader in digital experience analytics, Contentsquare, to help businesses visualize customer experiences (CX) in order to add an additional layer of analysis and visualization for revealing digital experience behaviors. Managing Director of InMoment North America, Mehul Nagrani, said, In today’s world where consumers research brands and purchase products & services digitally, our collaboration with Contentsquare and their digital analytics tool suite combined with our text analytics and AI-powered platform is key to enabling businesses make even more informed decisions across all customer touch points. [Source – Business Wire] Nagrani stated that, together with their technology and expertise, they are poised to unlock new dimensions of user experience, and they cannot wait to see what the future holds. InMoment's XI Platform and integrated CX strategy collect data signals from various sources and leverage award-winning AI-powered tools for richer analytics. Through their collaboration with Contentsquare, CX teams and marketers gain valuable insights into user behavior and in-page experiences for website and mobile app visitors. Contentsquare's suite of advanced digital experience analytics tools and Session Replay capabilities enable teams to identify specific pain points in the customer journey, facilitating quicker, data-driven actions to further enhance the customer experience. Executive Vice President of Global Business Development & Partnerships at Contentsquare, Gilad Zubery, stated, Contentsquare’s suite of advanced digital experience analytics tools is connected perfectly with InMoment’s, which drives business growth and value through an integrated customer experiences approach using AI and strategic expertise to assist businesses contextualize their data and prioritize their business efforts across the whole customer journey. We are very proud and thrilled about this partnership! [Source – Business Wire] The collaboration between InMoment and Contentsquare empowers businesses to gain a deeper understanding of user behaviors and issues beyond the digital experience. This enhanced insight enables them to make informed decisions about when and how to engage with customers effectively. About InMoment Headquartered in South Jordan, Utah, InMoment is a leading Experience Improvement (XI) solution provider. The company's mission revolves around assisting clients in enhancing experiences at the critical intersection of customer, employee, and business needs. At the core of their operations lies the connection of clients with their most essential priorities, accomplished through a distinctive fusion of data, technology, and human proficiency. Leveraging their cutting-edge technology platform, extensive domain knowledge, and worldwide teams of specialists, they bring a distinct emphasis on Experience Improvement (XI) to enable clients to seize pivotal moments.

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Account Based Data

DemandScience Listed on the Inc. 5000 Fastest-Growing Companies List

DemandScience | September 22, 2023

DemandScience, a prominent AI-driven B2B demand generation company specializing in boosting sales pipeline growth for global marketing and sales organizations, has announced its 10th consecutive inclusion in the prestigious Inc. 5000 list. This remarkable achievement places DemandScience among the elite, making it one of only 143 companies to attain this honor ten times in history as one of America's fastest-growing private companies. With an impressive three-year revenue growth rate of 214%, DemandScience secures its position at #2,546 on this year's Inc. 5000 list. The 2023 Inc. 5000 lineup features companies that have not only achieved rapid revenue growth but have also adeptly maneuvered through challenges like inflationary pressures, elevated capital costs, and a competitive labor market. Collectively, this year's Inc. 5000 companies have contributed 1,187,266 job additions to the economy over the past three years. Barry Harrigan, Co-founder of DemandScience, said, When we founded DemandScience in 2012, we knew B2B companies were ready for an innovative approach that brought marketing and science together to counter their complex demand generation problems. Two years later we made the Inc. 5000 as one of the fastest-growing companies in the market and the world – and we have not looked back. And now, as pioneers in integrating AI into the demand generation space, our success will help us revolutionize and lead the charge. [Source – Globe Newswire] DemandScience's dedication to fostering work-life balance has earned the company several accolades. Notably, it secured a Great Place To Work Certificate for both 2023 and 2022, clinched an impressive #5 position on Fortune Magazine's prestigious Best Workplaces in Advertising & Marketing list last autumn, and received recognition as a Best Place to Work by the esteemed Boston Business Journal. Peter Cannone, Chair and CEO of DemandScience, stated, We’re a trusted partner for over 1,500 global B2B companies, working collaboratively to assist solve their demand generation obstacles and help them exceed their business goals. Their success has fueled our growth and our ability to develop innovative and solutions for pipeline growth, data protection, accurate B2B data, intelligence, and insights. [Source – Globe Newswire] About DemandScience DemandScience stands as a leading AI-driven B2B demand generation company, propelling pipeline growth for businesses. Their advanced intelligence platform equips worldwide B2B enterprises to pinpoint promising prospects and precisely target potential buyers already in the market. Leveraging cutting-edge technologies and AI advancements, the company guarantees the prompt provision of precise data, insights, and indicators, enhancing the buyer's path from initial interaction to conversion. Established in 2012, DemandScience serves a clientele of 1,500 global customers with top-notch solutions, data, and leads.

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Account Based Data

Sprinklr's Latest Platform Release Enhances CX with 700 New Features

Sprinklr | September 18, 2023

Sprinklr, a leading unified customer experience management (Unified-CXM) solutions provider, has unveiled its latest platform release, version 18.8. This significant update integrates Sprinklr's AI+ platform with Google Cloud's Vertex AI and OpenAI's GPT models, making it accessible to all customers. Release 18.8 boasts over 700 new features and enhancements across four essential product suites, Sprinklr Service, Sprinklr Insights, Sprinklr Marketing, and Sprinklr Social, positioning Sprinklr at the forefront of modernizing enterprise customer experience management. In the Sprinklr Service suite, generative AI boosts contact center efficiency, automating insights identification, suggesting actions, and simplifying quality management with auto-created scoring parameters. Version 18.8 introduces Generative AI for Conversational Analytics 2.0, highlighting contact drivers and spotting speech issues. Conversational AI+ powered by generative AI enables dynamic dialog creation, while agents can personalize shopping experiences in real-time during video calls, adding products and advanced features to customer carts. Within the Sprinklr Insights suite, the release features an AI-powered insights assistant that provides root cause information and actionable recommendations. It also includes Generative AI-Powered Automatic Summarization, which summarizes conversations and content, highlighting key details and reducing review time. The ability to capture conversations and content from major Chinese social apps further extends source coverage. Users can benefit from effortless ad content creation, with the Sprinklr Marketing suite making it easier to generate engaging ad content quickly and efficiently at scale. Dynamic content adaptation allows for seamless modification of existing content to meet specific needs, including tone, length, and translation. The platform also streamlines UTM tracking for non-social content and offers optimized management of Google Discovery Ads for a native ad experience. Additionally, the Sprinklr Social suite enhances social media engagement and governance with industry-leading governance features, new Slack integration, and automated video optimization capabilities. These enhancements collectively reinforce Sprinklr's commitment to providing businesses with powerful tools to streamline operations and improve customer engagement. Sprinklr AI+ represents a significant leap in generative AI capabilities, providing a comprehensive solution for customer service, insights, social media management, and marketing while maintaining enterprise-level governance, security, and data privacy. The refined appeal of Sprinklr AI+ lies in its user-friendliness; clients can leverage the power of Generative AI with minimal workflow modifications. It instills confidence by ensuring accuracy, security, and privacy within the Sprinklr platform. This flexible AI-everywhere offering combines Sprinklr's specialized AI models with top-notch generative AI capabilities, promising enhanced productivity, informed decision-making, and superior customer-facing team experiences. About Spriklr Sprinklr is a prominent enterprise software company specializing in optimizing all customer-facing operations. Powered by advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform empowers businesses to consistently deliver human-centric experiences across every customer interaction, leveraging modern communication channels. With its headquarters in New York City, the company boasts a global workforce dedicated to enhancing customer experiences.

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Having a single platform for payments and payouts has had a significant impact on Freightos’ business by providing integrated products and innovative technology. PayPal’s high-touch customer service team provides a consultative approach across the life cycle of Freightos’ payments portfolio. Just as Freightos helps their custome

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