Referral Program Ideas For Structuring Successful Campaigns

Business 2 Community | June 22, 2018

Referral Program Ideas For Structuring Successful Campaigns
Gaining new customers for your business can be an expensive challenge, but with these referral program ideas, it doesn’t have to be! Before we jump in, let’s back up and talk about the benefits of referral marketing. According to a study by Nielsen’s Harris Poll Online, the vast majority – more than 80% – of Americans seek recommendations when making a purchase of any kind. When someone shares or talks about a brand on social media, there’s a significant correlation to purchasing behavior.


This paper describes the initial steps in target market segmentation and evaluation as part of an industry-linked research project to develop a social marketing program for sun protection.

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