BUYER INTENT DATA

SalesboxAI partners with LeadSift to Enable the B2B Revenue Waterfall & Accelerate Sales

SalesboxAI, LeadSift | June 07, 2022

SalesboxAI partners with LeadSift
SalesboxAI, a Conversational ABM platform, has partnered with LeadSift, a leading buyer intent data platform, to make it easy for customers to fuel their AI-powered revenue engine with high-intent opportunities along with their buying committee members.

The strategic partnership enables B2B revenue teams to detect high-intent buying groups for acquisition, retention, cross-sell, and upsell opportunities and engage in account-centric conversations using AI Assistants.

New partnership makes it easy for B2B marketing teams to fuel their revenue engine with high-intent opportunities.

"B2B revenue teams need to detect and manage every opportunity across their waterfall. This integration allows us to reach and engage IT buyers from within active opportunities at scale," said Alex Roy, founder of SalesboxAI.

"B2B revenue teams need to detect and manage every opportunity across their waterfall. This integration allows us to reach and engage IT buyers from within active opportunities at scale," said Alex Roy, founder of SalesboxAI.

"Intent data alone won't improve your results. It needs the right activation and engagement strategy," said LeadSift Co-founder and CEOTukan Das. "The SalesboxAI platform makes it easy for teams to engage every opportunity in research mode with AI Assistants that continuously look for ways to convert pipeline into revenue," he said.

"Now, teams can double down on the buying committee members that are most engaged and score and prioritize opportunities across the waterfall," said Alex, "This will allow them to maximize opportunities across every account and accelerate revenue growth," he said.

For B2B organizations that want to learn more about the integration and how it can accelerate their revenue engine,  the Founders will be hosting a Live Q&A on June 15, 2022 at 11 AM PDT.

About LeadSift
LeadSift is an intent data platform helping B2B technologies companies identify in-market buyers at the contact level and engage with them with relevant messaging. Moving beyond targeting by static profile elements like title or company size, LeadSift shows you who is engaging with competitors, keywords, and events that are relevant to your company from the public web. Learn more about LeadSift.

About SalesboxAI
SalesboxAI's Conversational ABM platform helps B2B sales and marketing teams accelerate revenue. From a unified platform, AI Assistants listen for intent, identify active opportunities along with the buying committee members, engage in conversations, and track results across the Revenue Waterfall. With SalesboxAI, revenue teams can easily launch AI Assistants to create, manage, and prioritize opportunity-level engagement, intent-based leads, and buying committee members for every opportunity. To learn more, visit salesbox.ai.

Spotlight

First impressions matter, and the right imagery can mean the difference between content that moves the needle and content that’s ignored. Read our guide Beyond 1000 Words to learn: Why the imagery you choose should be as strategic as the written message behind it How to use imagery to enhance the impact of your content marketing


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ACCOUNT BASED DATA

Invoca Raises $83M Series F Financing, Increases Valuation to $1.1B, and Exceeds $100M Run-Rate Revenue

Invoca, Silver Lake Waterman | June 20, 2022

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These escalations to human channels represent "make or break" moments in the customer experience. But brands, who cannot seamlessly connect these digital journeys with high-impact conversations, are struggling to meet the heightened expectations of consumers. "When consumers look for value-added expertise in buying the right product or resolving an urgent service issue, they often escalate from digital self-service to speak with a human expert," said Gregg Johnson, CEO of Invoca. "At Invoca, we're using data, automation, and AI to integrate these digital journeys with conversations in the contact center, helping brands deliver a delightful experience, drive revenue, and strengthen customer relationships. We are thrilled to partner with new and existing investors as we innovate in the rapidly expanding market for conversational AI." Invoca is the Market Leader in AI-powered Conversation Intelligence Invoca serves the leading consumer brands in considered purchase industries like automotive, telecommunications, healthcare, financial services, and real estate. Customers include AutoNation, Banner Health, DIRECTV, ORKIN, Rogers Communications, Mayo Clinics, and University Hospitals. The company was also named a Leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021 report, with the highest scores possible in the criteria of product and technology innovation road map, product ease of use, integrations, and market approach and performance. Invoca, which employs nearly 400 employees, was also named an Inc. 2022 Best Workplaces Award Winner for the fifth consecutive year. "We believe Invoca has an exceptional vision to help marketing and contact center teams transform the customer experience with AI-powered conversation intelligence," said Shawn O'Neill, Managing Director and Group Head, Silver Lake Waterman. "The company has built a market-leading product serving an impressive roster of blue-chip customers. And the Invoca team has been focused on achieving the operational rigor and disciplined execution that it takes to thrive in today's market and beyond. We look forward to partnering with Invoca in their next stage of growth." Investing in Technology Innovation and Expanded Go-to-Market Distribution With the Series F proceeds, Invoca will invest in several key areas. The company will accelerate product innovation through organic development and acquisitions, especially given the success of the DialogTech transaction in May 2021. Invoca recently introduced solutions for contact center teams, such as automated quality management, agent coaching and performance, call routing, and conversational IVR, and will increase technology investments in these areas. Simultaneously, the company will invest in expanding partnerships and distribution relationships in the contact center ecosystem. Invoca is a long-time partner of Five9 and integrates with several other leading contact center platforms. The company will also expand the channel partner program introduced earlier this year. Finally, Invoca will broaden its geographic coverage beyond the United States and Canada to support customers in Europe, Mexico, and South America. Cowen acted as exclusive financial advisor to Invoca. To learn more about Invoca's AI-powered conversation intelligence: Take a self-guided product tour through the Invoca platform: www.invoca.com/product/tour Read why customers love Invoca: www.invoca.com/customers Visit Invoca Careers to apply for open roles: www.invoca.com/company/careers About Invoca Invoca is the cloud leader in AI-powered conversation intelligence for revenue teams that enables marketing, sales, customer experience, and eCommerce teams to understand and immediately act on the information consumers share via conversations. Through deep integrations with leading technology platforms, revenue teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. Invoca is trusted by top brands like Dish Network, Mayo Clinic, Mutual of Omaha, and 1-800-GOT-JUNK?. Invoca has raised $184M from leading venture capitalists including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com. About Silver Lake Waterman Silver Lake Waterman is part of Silver Lake, the global leader in technology investing with more than $88 billion in combined assets under management and committed capital and a team of professionals based in North America, Europe and Asia. Silver Lake Waterman focuses on providing flexible expansion capital to later-stage growth companies in the technology and technology-enabled industries. For more information about Silver Lake Waterman and Silver Lake, please visit www.silverlake.com.

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ACCOUNT BASED DATA

79% of CX Leaders Plan to Increase Investment in Contact Center AI and Automation

Talkdesk | July 12, 2022

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Our speed of innovation, vertical expertise, and global footprint reflect our commitment to ensuring that businesses can deliver better experiences across any industry and through any channel, resulting in higher customer satisfaction and accelerated business outcomes. Talkdesk is a registered trademark of Talkdesk, Inc. All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

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ABM ACCOUNTS

Jabmo’s Chief Commercial Officer Shares Insights on Data-driven ABM at The ON24 Experience

Jabmo | June 06, 2022

Jabmo , the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, announces a virtual presentation from Chief Commercial Officer (CCO), Tav Tepfer, is now available on demand through The ON24 Experience. In the session titled, “Using Engagement Data to Transform Your Marketing,” Tepfer and Tessa Baron, ON24 VP of Marketing, explore how B2B marketers can make practical use of data to power their ABM and digital marketing strategies. The ON24 Experience is an interactive virtual summit designed to help companies deliver more value to audiences, generate more insights, and convert prospects into customers. As CCO at Jambo, Tepfer has helped the world’s leading manufacturing and life sciences companies drive growth with cutting edge Account-Based Marketing strategies and technologies. Tepfer brings this proven ABM expertise and industry-specific perspective to her breakout session, where viewers will learn: How B2B buying has changed in the digital buying group era How to generate engagement data from digital experiences How to culminate first-party data from all digital touchpoints to understand buying group intent How to surface actionable insights that really matter to Marketing and Sales Tepfer said, “In the world of digital B2B buying and selling, large buying groups hold all the power. Sales reps used to be the go-to source for all knowledge about a company’s solutions, but now buyers can go online to get every piece of information they need to make a decision—without ever contacting Sales. It’s time for marketers to take back control. So in this ON24 Experience session, we dive into how marketers can leverage first-party data to guide entire buying groups through the digital journey, then empower Sales to act when the time is right.” “In the world of digital B2B buying and selling, large buying groups hold all the power." -Tepfer,ON24CCO Baron and Tepfer wrap up the presentation with insights into refining messaging, connecting touchpoints, accelerating buying journeys, and creating end-to-end digital experiences. “First-party data is such a valuable resource. But without a way to aggregate it and make data actionable, it’s just disconnected data points and noise,” concluded Tepfer. “At Jabmo, we help our clients unite and analyze all their marketing data at an account level for visibility into engagement across key accounts that really matter. I’m excited for this opportunity to share what I’ve learned at Jabmo, so attendees can start harnessing data in their own organizations.” About Jabmo Founded in​ Paris, ​Jabmo​ ​is the worldwide leader in​ account-based marketing (ABM) for manufacturing, life science and other industries that rely on complex sales for growth. Jabmo USA is headquartered in Austin, Texas. The company also has offices in EMEA and APAC. Jabmo offers a next-generation marketing technology platform and advertising solutions for B2B marketing & sales teams to grow reach, engagement, and revenue with key accounts.  ​​For more information or to request a demo, please visit: www.jabmo.com.

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ACCOUNT BASED DATA

Madison Logic Named a Leader in 2022 Quadrant Knowledge Solutions’ SPARK Matrix for Account Based Marketing (ABM) Platforms

Madison Logic | June 08, 2022

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Spotlight

First impressions matter, and the right imagery can mean the difference between content that moves the needle and content that’s ignored. Read our guide Beyond 1000 Words to learn: Why the imagery you choose should be as strategic as the written message behind it How to use imagery to enhance the impact of your content marketing

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