CORE ABM

SalesLoft Announces Partnership With Leading Account-Based Platform 6sense

SalesLoft | November 04, 2020

SalesLoft, the leading provider of the most complete Sales Engagement platform, today announced a partnership with 6sense, a leader in account-based sales and marketing platforms. 6sense helps customers understand prospective buyer behavior, orchestrate multi-channel experiences across the buyer's journey, and gain insights on the challenges these buyers are trying to solve. By integrating with SalesLoft, sellers can use these insights to prioritize which accounts to engage and personalize communications based on buyer interest. Sellers can extract these insights from 6sense directly in their CRM, and then add key buyers into the appropriate SalesLoft Cadence.

Spotlight

Sales teams ignore 80% of marketing leads, a misalignment that results in loss of potential customers and revenue. Account-based marketing (ABM) is the catalyst needed to address this clash between sales and marketing by bringing the two together to put shared goals on a scorecard.


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ACCOUNT BASED ANALYTICS

Harte Hanks Selected for B2B Lead Generation Program

Harte Hanks | June 01, 2022

Harte Hanks Inc. (NASDAQ: HHS), a leading global customer experience company focused on bringing companies closer to customers for nearly 100 years, announced today that it has been awarded a new business assignment by a leading employee screening services company to provide a wide scope of B2B sales and marketing support services. Harte Hanks was selected based on its strong track record of providing seamless support and integration with B2B sales operations seeking to accelerate their growth. The new relationship manager for this compliance-driven company commented: "Our goal was to find a partner that has the experience and ability to quickly integrate with our existing B2B sales operation and platforms while providing us with cost-efficient but effective solutions to help us achieve our new business goals. We were incredibly impressed by the ability of the Harte Hanks team to dedicate resources, build training and implement quickly to drive new business sales performance." As part of the program, Harte Hanks will provide our client's sales team with a range of services to enhance their B2B sales efforts, including new lead generation, appointment setting, education and nurturing, and sales performance tracking. "We're excited to have the opportunity to work with this innovative leader," says Ben Chacko, Managing Director, Harte Hanks Customer Care. "We're excited to have the opportunity to work with this innovative leader," says Ben Chacko, Managing Director, Harte Hanks Customer Care. "This agreement further demonstrates our leadership in providing clients with a cost-efficient solution that enables growth while maximizing and preserving their internal methodology and systems." Don Aicklen, SVP Harte Hanks Sales & Marketing, notes: "Our customers seek partners who have the infrastructure and ability to quickly measure and optimize performance. Harte Hanks will continue to leverage the talent and capabilities of our Customer Care and Marketing Services segments to provide unparalleled solutions for our clients. These capabilities are a vital component of new business growth and expansion strategies in today's marketplace." About Harte Hanks: Harte Hanks (Nasdaq: HHS) is a leading global customer experience company whose mission is to partner with clients to provide them with CX strategy, data-driven analytics and actionable insights combined with seamless program execution to better understand, attract and engage their customers. Using its unparalleled resources and award-winning talent in the areas of Customer Care, Fulfillment and Logistics, and Marketing Services, Harte Hanks has a proven track record of driving results for some of the world's premier brands, including Bank of America, GlaxoSmithKline, Unilever, Pfizer, HBOMax, Volvo, Ford, FedEx, Midea, Sony and IBM among others. Headquartered in Chelmsford, Massachusetts, Harte Hanks has over 2,500 employees in offices across the Americas, Europe and Asia Pacific.

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CORE ABM

Optimizely Launches Integrated B2B Commerce & Content Cloud Solution

Optimizely | December 27, 2021

Today, Optimizely, leading digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows these two industry-leading products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. The integration makes use of the B2B Commerce Cloud as a headless commerce API to make B2B data and capabilities available within the Content Cloud. Now, B2B customers choosing to select both the B2B Commerce Cloud and Content Cloud with the new integration can: Take advantage of B2B-specific features within the B2B Commerce Cloud Use the Content Cloud to manage all the pages, templates, content and assets of their site Benefit from an out-of-the-box, combined site search engine that searches products in the B2B Commerce catalog while searching content in the Content Cloud and combining the results Manage their product catalog in B2B Commerce, but have all the products available for use in the Content Cloud Build and manage multi-sites in the Content Cloud while leveraging the shared data for customers, products and orders in the B2B Commerce Cloud To help customers get the most from the combined products, Optimizely is also releasing a B2B-specific sample site that includes numerous Content Cloud templates and blocks that can be used to accelerate customers’ build time. Customers can leverage the provided assets or reference them as examples before customizing their own. The sample site will address the time-to-market metric that many B2B customers find critical when selecting their technology vendors. “Optimizely Content Cloud has a long history of providing marketers with extensive tools for content publication and creation of exceptional digital experiences,” said Justin Anovick, Chief Product Officer of Optimizely. “With the integration of B2B Commerce Cloud, businesses can extend these tools to B2B customers, enabling the delivery of optimal digital experiences across audiences.” “Optimizely Content Cloud has a long history of providing marketers with extensive tools for content publication and creation of exceptional digital experiences,” said Justin Anovick, Chief Product Officer of Optimizely. “With the integration of B2B Commerce Cloud, businesses can extend these tools to B2B customers, enabling the delivery of optimal digital experiences across audiences.” Additionally, Optimizely has named a preferred implementation partner for the B2B Commerce Cloud – Content Cloud integration in Nishtech Inc. Nishtech is an Optimizely Platinum Partner who has first-hand experience with the new integration and can be contracted to guide customers and their agencies through setting up and utilizing the new integration. Optimizely is a recognized leader in B2B commerce and content management. The company has been awarded leadership positions in the IDC MarketScape for B2B Commerce, the Forrester Wave for Agile Content Management Systems and the IDC MarketScape for Content Management Systems. About Nishtech Nishtech is a full-service digital experience and e-commerce consultancy and Optimizely partner since 2011 based in Cincinnati, Ohio specializing in delivering innovative, scalable, and secure digital solutions. The company has extensive experience over the last 10 years delivering rich, personalized enterprise-level B2B/B2C/B2X shopping experiences. Nishtech excels at creating efficient, agile, digital solutions to execute online strategies and to perfect the digital presence by integrating best-of-breed technologies. Nishtech employs a collaborative project approach in which we proactively partner with our clients to deliver compelling brand experiences that are user-friendly and easy to maintain. Learn more at https://www.nishtech.com/. Nishtech is an Optimizely Platinum partner and have been named as their Preferred Partner for implementing Optimizely DXP and B2B Commerce solutions. About Optimizely At Optimizely, we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com. All third-party trademarks cited are the property of their respective owners, and are used only for reference purposes.

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BUYER INTENT DATA

Bombora Launches New Salesforce App, Making it Easier for Sales Teams to Pursue In-market Accounts

Bombora | May 30, 2022

Bombora, the leading provider of B2B Intent data, today announced that it has launched a native Salesforce app that makes it easier than ever for Salesforce users to access Bombora’s Company Surge® score and take action based on those insights. Bombora customers have relied on a successful Salesforce integration for several years, and Salesforce users have had access to Bombora Company Surge® scores that show them which of their target prospects and accounts are actively in-market for their products or services. This latest iteration of the integration creates a faster time-to-value for end users by automating processes that were previously manual. Now, Salesforce users can select the topics and clusters that they want to monitor using Bombora’s Intent data, and the app automatically ties the Intent data to the user’s accounts listed within Salesforce. Insights are delivered on an automated, weekly basis, ensuring that sales teams have the latest insights into who is actively in-market for their products. The new app also features easy-to-read widgets that visualize data and insights, making it easier for teams to act. “Bombora’s mission is to make life easier for sales and marketing teams by making our data available directly within the platforms and tools that they use on a daily basis,” said Erik Matlick, CEO and co-founder of Bombora. “Bombora’s mission is to make life easier for sales and marketing teams by making our data available directly within the platforms and tools that they use on a daily basis,” said Erik Matlick, CEO and co-founder of Bombora. “This new app is the product of a long, productive partnership with Salesforce, and we’re excited to make it even easier for teams to access our Intent data and put it into action. These are the kinds of partnerships and integrations that improve the ecosystem for everyone.” Through a new Domain Matching feature, Salesforce users can select website fields within the platform that they want to match to Bombora data. This level of control allows teams that have customized their Salesforce instances to better align their data with the output they’ll need from Bombora. The new app also provides account creation services. If Bombora detects a company that is exhibiting high levels of intent within the criteria that a Salesforce user has identified, but is not within the user’s list of target accounts, then Bombora will create the identified company as a new account record. Bombora has more than 100 integrations across the marketing and sales ecosystems, making its Company Surge® data easily accessible to the teams that rely on these data and insights. About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit bombora.com.

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ACCOUNT BASED EXECUTION

Folloze Launches Next Generation of Buyer Experience Platform

Folloze | June 13, 2022

Folloze, the easiest and most powerful buyer experience platform for B2B marketers, today released Folloze Buyer Experience Platform 3.0, including a new experience engine and several other key features. The latest version unlocks powerful design tools and data insights to easily create content-rich, relevant experiences for an engaging and connected buyer journey. Now all B2B marketers can build rich experiences, in a simple, no-code environment, to engage buyers throughout their journey. Buyer-Centricity Key to Accelerating Growth in a Digital-First Marketplace B2B buyers are more comfortable than ever guiding their own journeys, and many say they are open to making purchases in excess of $500,000 via online sales channels. Furthermore, Gartner predicts that 80% of B2B sales interactions between suppliers and buyers will be through digital-only channels by 2025.* Yet, despite ongoing digital transformation initiatives and the best of intentions to address these changing behaviors, few marketing teams can effectively execute and deliver connected, relevant and personalized buyer experiences across any channel. As a result, B2B vendors risk higher costs and rates of churn, and slower growth. The latest Folloze platform supports marketers with key buyer-centric features that are essential for B2B businesses and agencies to remain competitive and grow in today’s digital-first marketplace where buyers aren’t engaging with sales reps. “We rely on Folloze to easily and quickly launch buyer-centric online experiences that build our brand and generate demand,” said Chris Zegal, SVP of marketing for commercial real estate finance firm Walker & Dunlop. “We can personalize by individual client account, segment, geography, or a topic of interest — and better yet, the platform delivers real-time insights into buyer behavior. As a marketing leader with a lean team, I am always looking for tools to help us be more agile and insightful. Folloze does just that and has become an essential platform in our marketing technology stack.” With a new Experience Designer, marketers have better tools than ever at their fingertips to build the campaigns that will drive their business's bottom lines. “I love the design capabilities of the new release,” said Angie Assennato, Digital Marketing Manager, at TierPoint. “There is much more flexibility, and the increased customization options will make our Boards much more impactful. Our entire marketing team — and the business — will benefit from the ability to elevate the quality and content of campaigns.” Better Tools to Build Better Buyer Journeys The launch of Folloze Buyer Experience Platform 3.0 levels the playing field, making easy and powerful tools available to any marketer to simplify and improve their ability to engage buyers in a digital-only marketplace, at any point during the buying journey. “From the inception of the company, our mission has been to change the game in the way that B2B Buyers are empowered through their journey in a digital-first world,” said David Brutman, Chief Product Officer and Co-Founder of Folloze. “This new release is putting the power in the hands of all marketers to create engaging, buyer-centric experiences — and it’s powered by unique behavioral data insights to deliver a complete journey.” New capabilities of the upgraded platform include: Experience Designer: An easy, intuitive, and powerful design tool that any marketer — with any level of tech expertise — can use to build comprehensive digital destinations across a variety of any interaction types, throughout the buying lifecycle. Gallery and Templates: B2B experience templates and a section gallery that can be used with the Experience Designer and accelerate campaign creation leveraging best practices. Branding: New branding tools to ensure all experiences are designed based on approved corporate branding guidelines, and avoid compliance and inconsistency issues. Content Presentation and Intelligence: A flexible content layout framework that takes the buyer journey from boring to bold by enabling marketers to create, optimize, and present consumer-driven, content-based experiences. AI-powered Personalization and Recommendations: Leveraging AI to analyze buyer engagement — ultimately empowering marketers to quickly personalize and optimize digital experiences and boost outcomes at every stage of the buyer journey. Behavioral Intelligence Data: Buyer engagement and content-consumption analysis tools to better capitalize on the deep behavioral insights of specific buyers and buying groups across target accounts. Extensibility Framework and Software Development Kit: New features enable the creation of virtually any custom experiences with no limits to creativity. About Folloze Folloze, the easiest and most powerful B2B Buyer Experience Platform, is used by B2B marketing, sales, and revenue teams. Requiring no code, Folloze empowers any marketer to easily build data-driven, highly engaging, personalized content destinations across the entire B2B buyer journey to drive deeper account engagement and revenue growth. Top B2B brands, including Oracle, Google Cloud, Cisco, Autodesk, MetLife, and UL trust Folloze to boost customer engagement, revenue growth, and expansion across their target accounts. To learn more, visit https://www.folloze.com/.

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Spotlight

Sales teams ignore 80% of marketing leads, a misalignment that results in loss of potential customers and revenue. Account-based marketing (ABM) is the catalyst needed to address this clash between sales and marketing by bringing the two together to put shared goals on a scorecard.

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