Sendoso Launches New Features That Enables Marketing, Sales, and CX Teams to Apply ABX Strategy to Full Revenue Funnel

Sendoso, the leading Sending Platform and leader in Account-Based Execution, today announced the availability of several new features to help B2B businesses flourish in a world where ABX is the answer to successfully engaging with prospects and customers along the buyer’s journey.
In the new normal, delivering the most revenue and ROI requires marketing, sales, and CX teams to work together to collectively drive a cross-functional account-based strategy. This is only achievable with a shift in mentality across an entire organization. Meaning, key segmentations in an organization’s marketing audience must be reflected in segmentation for sales development, sales, and customer success.