Sendoso Launches New Features That Enables Marketing, Sales, and CX Teams to Apply ABX Strategy to Full Revenue Funnel

Sendoso | July 22, 2020

Sendoso, the leading Sending Platform and leader in Account-Based Execution, today announced the availability of several new features to help B2B businesses flourish in a world where ABX is the answer to successfully engaging with prospects and customers along the buyer’s journey.
In the new normal, delivering the most revenue and ROI requires marketing, sales, and CX teams to work together to collectively drive a cross-functional account-based strategy. This is only achievable with a shift in mentality across an entire organization. Meaning, key segmentations in an organization’s marketing audience must be reflected in segmentation for sales development, sales, and customer success.

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In this video, we will be telling your how to get your account based marketing tactics right the first-time round. Account based marketing, or ABM, is the next big thing in personalized marketing right now.


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Madison Logic Earns 2022 Great Place to Work® Certification Across U.S., EMEA & APAC

Madison Logic | June 30, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received the 2022 Great Place to Work Certification in the U.S., EMEA and APAC. This certification across all regions Madison Logic currently operates in reflects its continued dedication to creating a supportive and flexible work environment that positively resonates with employees and enables them to best deliver for customers. The prestigious Great Places to Work award is based entirely on employee feedback about their experience working at Madison Logic, with 90% of employees saying it is a great place to work —33% higher than the national average of a typical U.S. based company. According to Great Place to Work research, job seekers are 4.5 times more likely to find a great boss at a Certified great workplace. “Our record growth and revenue retention are fueled by employees who are motivated, invested, and driven,” said Tom O’Regan, CEO of Madison Logic. “Our record growth and revenue retention are fueled by employees who are motivated, invested, and driven,” said Tom O’Regan, CEO of Madison Logic. “Thriving employees support our continued growth, drive innovation within our platform, and provide better client experiences. We remain committed to cultivating a supportive work environment that delivers the best opportunities for marketers to gain a competitive edge across every stage of the buyer's journey.” Madison Logic's world-class work culture focuses on empowering and encouraging its employees to think bigger as they embrace the company's mission to enable B2B marketers to convert their best accounts faster. This approach is reinforced by its high revenue retention, positive customer satisfaction scores, and continued recognition as an industry leader. Working with 15 of the top 20 Fortune 500 companies within the computer software and information technology sector, Madison Logic recently received its fifth consecutive Leader status for “Marketing Account Intelligence” by G2, a top third-party review site for B2B technology buyers, in its Summer 2022 Grid. Earlier this month, the company was named a Technology Leader by Quadrant Knowledge Solutions, a global advisory and consulting firm, in its SPARK Matrix™ analysis of the global ABM market. “Madison Logic has committed significant resources to growing and cultivating a strong company culture around the globe,” said Teresa Martins, Chief People Officer at Madison Logic. “By offering our employees work flexibility, best-in-class benefits, generous time off, visible career growth opportunities and unique perks, Madison Logic fosters a supportive environment. We appreciate that this effort has been recognized by Great Places to Work and look forward to continuing our people-first approach.” To learn more about Madison Logic and view current employment opportunities, visit http://www.madisonlogic.com/company/careers/. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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ACCOUNT BASED DATA

InsideView Technologies (India) Officially Becomes Demandbase India

InsideView Technologies | May 10, 2022

InsideView Technologies (India) Pvt. LTD is now officially Demandbase India Private Limited. Since being acquired in 2021, the InsideView team has been working with the local government in India to officially change the company's name. marks the beginning of a new chapter for the Demandbase India team, where there are plans for significant growth and new hiring.InsideView has been known in the market for its industry-leading business-to-business (B2B) sales intelligence and data solutions. Demandbase continues to offer these solutions as part of Demandbase One, the Smarter GTM™ suite, along with account-based marketing and digital advertising solutions. This expanded solution suite is opening up more than 75 new job opportunities in Demandbase India for data scientists, data engineers, software engineers, solution architects, and data analysts, as well as others. "It's no easy feat to merge teams after an acquisition, but from the moment InsideView was acquired by Demandbase, we've successfully operated as one, Now, roughly one year after the acquisition, we've received official approval to update our name. We couldn't be happier. We're so pleased by the success we've already enjoyed as a united, global company, and are eagerly planning to bring on new team members in the near future and continue growing together." -Deepti Gelli, India head & senior director, data research at Demandbase. Demandbase has achieved significant global reach in the past year with customers spanning the UK, Benelux nations, Germany, Japan, Singapore, Australia, Spain and beyond. Demandbase also continues to make great strides as a top data company, recently doubling its volume of mobile and company data and regularly receiving recognition as an industry leader. To learn more about Demandbase, please visit https://www.demandbase.com. To view current job openings and learn more about the company's culture and benefits program, visit https://www.demandbase.com/about-us/careers/. About Demandbase Demandbase is Smarter GTMTM for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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ABM ACCOUNTS

DemandScience Customers Speaking at Forrester B2B Summit North America 2022

DemandScience | May 02, 2022

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced it is a Platinum Sponsor of Forrester’s B2B Summit North America 2022, and will be presenting in-person customer case study sessions at the Summit with two of the world’s most recognized and successful technology companies. Forrester’s B2B Summit, one of the most important events of the year for thousands of B2B marketing, sales, and product leaders, is taking place in-person and digitally from May 2–4, at the Austin Convention Center in Austin, Texas. “We are proud to be sponsoring Forrester’s B2B Summit and enabling participants to hear first-hand from highly respected peers about how they leveraged DemandScience’s B2B data and solutions to power successful initiatives and achieve meaningful ROI,” said Chris Rack, Chief Revenue Officer of DemandScience. “We are proud to be sponsoring Forrester’s B2B Summit and enabling participants to hear first-hand from highly respected peers about how they leveraged DemandScience’s B2B data and solutions to power successful initiatives and achieve meaningful ROI,” said Chris Rack, Chief Revenue Officer of DemandScience. Each session will be co-presented by Rack and the customer’s marketing leader responsible for the demand gen program: Topic: Identifying High-Propensity Buyers to Drive Opt-in Leads Overview: The presenters will demonstrate how identifying and creating high-propensity audience segments using technographic installation and intent data layering fueled their branded demand generation programs. This facilitated the growth of their ABM permission-based audience and accelerated ROI. Date/Time: Monday, May 2, 2022 from 1:25 pm – 1:55 pm central time, room 11AB Topic: Leveraging Predictive Insights to Accelerate Your ABM Strategy Overview: Attendees will learn how this world-renowned tech company increased ROI, speed through funnel, and ABM conversion rates across the board by using DemandScience’s intent engine on top of their core ABM lists to generate and prioritize leads. The presenters will illuminate how combining and analyzing multi-source intent data provides predictive B2B buyer insights that can be leveraged to deliver transformational results for marketers. Date/Time: Wednesday, May 4, 2022 from 11:50 am – 12:20 pm central time, room 11AB In-person attendees can meet with the DemandScience team at Booth #724 in the B2B Summit Marketplace to learn how they can partner with DemandScience to identify prospects, activate buyers, and convert opportunities with accurate B2B data. About DemandScience DemandScience is a global B2B data company that partners with customers to upgrade their sales pipelines. Our accurate data and predictive insights enable B2B sales and marketing professionals to identify, activate, and convert the right buyers at the right time and achieve their growth goals.

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ABM ACCOUNTS

Jabmo Expands ABM Platform with Sales Enablement and Salesforce Integration

Jabmo | April 08, 2022

Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has expanded the sales enablement capabilities of its Omnichannel ABM platform. Jabmo now automatically sends the following two types of email alerts to key account sales managers, which are personalized based on their portfolios: Real-time alerts about surges in buying group intent; and Weekly account reports that summarize engagement for multiple accounts. Insights provided include engagement over the past week, top engaged accounts, and any increases over time. In addition, Jabmo delivers account-based insights through a new Salesforce integration. Within the Salesforce application, the Jabmo Insights tab and Jabmo Account Engagement Reports show buying intent surges and key account activity across channels. Insights reveal how accounts are coming to key pages, most engaged locations, and most engaged pages. "As buying groups grow larger than ever, sales teams need more than just individual leads to hit their goals," said Mark Durante, vice president of product and engineering at Jabmo. "As buying groups grow larger than ever, sales teams need more than just individual leads to hit their goals," said Mark Durante, vice president of product and engineering at?Jabmo, in a statement. " They need the big picture of account-level engagement to sense when the time is right to strike. "We've introduced our latest account-based engagement reports and surge alerts to separate the signal from the noise. All that data gets rolled up into timely account-based insights, so sales reps can get to the deal first," Durante continued. "The beauty is that sales reps don't have to learn yet another system. Insights are delivered right where they are already working—in email and Salesforce. Everything they need is right at their fingertips." Jabmo clients, including disaster recovery and property restoration company First Onsite, are already seeing success with the new sales enablement tools. "Jabmo has really helped us improve communication and collaboration between our sales and marketing teams. This alignment has truly supercharged our sales efforts, and we're already seeing new opportunities, bigger deals, and incredible company growth," said Adrian Fulle, vice president of marketing at First Onsite, in a statement.

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Spotlight

In this video, we will be telling your how to get your account based marketing tactics right the first-time round. Account based marketing, or ABM, is the next big thing in personalized marketing right now.

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