Sigstr Joins Marketo® Innovate Partner Ecosystem to Enhance Content for Account-Based Marketing Campaigns

Sigstr, a SaaS platform for employee email signature marketing, has joined the Marketo Innovate partner ecosystem, providing marketers with the ability to deploy dynamic email signature campaigns that integrate seamlessly with Marketo landing pages and lists, enhancing account-based marketing (ABM) efforts.Integrating Sigstr with the Marketo Engagement Platform introduces thousands of data points to trigger campaigns. These data points intelligently interact with the rest of a marketer’s technology stack instantly. The integration makes it seamless to connect Sigstr email signature campaigns into Marketo workflows, smart lists, landing pages and email marketing templates through a new set of easy to use, “point and click” user interfaces.“The Sigstr integration with the Marketo Engagement Platform has made it easier for G2 Crowd to target our audience with dynamic content through every stage of the funnel and customer lifecycle,” said Michele Aymold, Director of Marketing for G2 Crowd. “Through these dynamic email signature banners, we are increasing engagement with both new and existing audience groups.”Furthermore, the integration enables marketers to track how and when contacts interact with Sigstr content, as well as automatically creates new contacts in Marketo whenever recipients click on Sigstr campaigns, creating a powerful new acquisition channel.