ACCOUNT-BASED DATA

TechTarget Announces 2021 North American Winners of Archer Awards for Data-Driven Marketing & Sales Excellence

TechTarget | December 13, 2021

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the 2021 North American winners of the Archer Awards, the Company’s annual awards program that recognizes customers for data-driven marketing and sales excellence. This year’s winners come from top hardware, software and services companies of all sizes across many major enterprise markets, including: Networking, Security, Cloud Computing, Data Center, Business Applications, Channel and more. All award recipients are driving significant results in their companies and markets by leveraging innovative strategies and tactics fueled by real purchase intent data and services.

“Each year we are honored to recognize the best of the best in our industry,” said Michael Cotoia, CEO, TechTarget. “This year’s Archer Award winners are innovative marketing and sales leaders who are using purchase intent data to drive incredible outcomes for their business. Customer success is our #1 priority and we are extremely proud to work alongside and contribute to the ongoing success of this group of exceptional organizations.”

An expert panel evaluated nominations and selected the winners based on criteria established for each category. Awards were presented in a series of virtual engagements.

2021 North American Archer Awards – Company Winners

Best Account-Based Marketing Program

  • WANdisco

Best Demand Generation Programs
  • EDB
  • Talend

Best Integrated Program
  • HPE

Best Thought Leadership Program
  • Deloitte Consulting

Marketing Innovation and Excellence
  • SolarWinds

Strategic Alliance Program Excellence
  • NVIDIA

Digital Marketer of the Year
  • Rubrik

Priority Engine™ Marketer of the Year
  • Palo Alto Networks

Priority Engine Sales Teams of the Year
  • Dell Technologies
  • Service Express

About The Archer Awards
TechTarget’s annual Archer Awards program recognizes innovative customers in North America, EMEA and APAC: sales and marketing leaders who demonstrate data-driven excellence and are driving remarkable results in partnership with TechTarget.

About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

Spotlight

Learn from 10 industry experts as they expose common challenges and solutions for B2B influencer marketing in this white paper, coauthored by Mark Schaefer and Evy Wilkins.Influencer marketing is becoming an increasingly important business strategy. CMOs can help enable success in their companies by creating an environment that recognizes:Most influencer marketing depends on longterm relationships rather than a traditional mindset of product-oriented campaigns.


Other News
BUYER INTENT DATA

TechTarget to Announce 2021 Fourth Quarter and Full Year Financial Results on February 10, 2022

TechTarget | January 06, 2022

Global data and analytics leader and software provider for purchase intent-driven marketing and sales data, content curation and creation services, company TechTarget, Inc. (Nasdaq: TTGT) today announced that it plans to release its 2021 fourth quarter and full year financial results before the market opens on Thursday, February 10, 2022. The Company’s management team will host a live conference call and webcast at 9:00 a.m. Eastern Time on that day to discuss the Company’s financial results. In conjunction with the announcement and the call, the Company will distribute an update on the business, current market conditions, operational, and financial results for the applicable period, and other matters, with the call being reserved for a summary of financial highlights by management and Q&A. The financial results and a letter to shareholders will be accessible prior to the conference call and webcast on the investor information section of the Company’s website at https://investor.techtarget.com. Conference Call Dial-In Information: United States (Toll Free): 1 844 200 6205 United States (Local): 1 646 904 5544 Canada (Toll Free): 1 833 950 0062 Canada (Local): 1 226 828 7575 All Other Locations: + 1 929 526 1599 Access code: 946073 Please access the call at least 10 minutes prior to the time the conference is set to begin. Please ask to be joined into the TechTarget call. Conference Call Webcast Information: This webcast can be accessed at TechTarget’s website at http://investor.techtarget.com. Conference Call Replay Information: A replay of the conference call will be available via telephone beginning one (1) hour after the conference call through March 12, 2022 at 9:00 a.m. ET. To hear the replay: United States (Toll Free): 1 866 813 9403 United States (Local): 1 929 458 6194 Canada (Local): 1 226 828 7578 United Kingdom (Local): 0204 525 0658 All other locations: +44 204 525 0658 Access Code: 251322 About TechTarget TechTarget, Inc. (“we” or the “Company”) is a global data and analytics leader and software provider for purchase intent-driven marketing and sales data and content curation and creation services which delivers business impact for business-to-business (“B2B”) companies. Our solutions enable B2B technology companies to identify, reach, and influence key enterprise technology decision makers faster and with higher efficacy. We improve information technology (“IT”) vendors’ abilities to impact highly targeted audiences for business growth using advanced targeting, first-party analytics and data services complemented with customized marketing programs that integrate demand generation, brand marketing, and advertising techniques. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

Read More

ACCOUNT-BASED ANALYTICS

SalesboxAI releases all New Demand Unit Centric ABM Platform

SalesboxAI | March 04, 2022

SalesboxAI, today announced the release of it's comprehensive Demand Unit centric platform for ABM marketers. The platform consists of three modules designed to accelerate sales with: SalesboxAI Discover – Identify Active Demand Units using AI Assistants that generate 1st Party Intent Signals and deployed within the SalesboxAI network. Each Active Demand Unit consists of 5-8 Buying Group Members from within each account. SalesboxAI Engage – Orchestrate hyper-personalized, many-to-many account centric conversations at scale across email, chat, web and social channels. All interactions are scored and aggregated at the Demand Unit level to help sales teams prioritize the Demand Units to engage with right now. SalesboxAI Advertise – Run CPL based ABM Ad campaigns to generate leads from within Buying Group Members at target accounts. The verified leads are delivered via API to your MAP/CRM system. "While the Demand Unit centric approach has been around for a few years, it was incredibly complex and resource intensive to implement. SalesboxAI makes it super easy to discover, engage and prioritize Demand Units like never before" says Alex Roy founder of SalesboxAI. "While the Demand Unit centric approach has been around for a few years, it was incredibly complex and resource intensive to implement. SalesboxAI makes it super easy to discover, engage and prioritize Demand Units like never before" says Alex Roy founder of SalesboxAI. SalesboxAI will be in Booth 317 at the B2BMX conference in Scottsdale, Arizona. About SalesboxAI SalesboxAI is a Conversational ABM platform that helps B2B marketing teams discover, engage, and advertise to the demand units that accelerate sales. Using AI-powered assistants, SalesboxAI discovers active, in-market demand units, engages in personalized account-centric experiences across email, chat, and social, and reaches more IT buying groups across its advertising network.

Read More

ACCOUNT-BASED DATA

InsideView Technologies (India) Officially Becomes Demandbase India

InsideView Technologies | May 10, 2022

InsideView Technologies (India) Pvt. LTD is now officially Demandbase India Private Limited. Since being acquired in 2021, the InsideView team has been working with the local government in India to officially change the company's name. marks the beginning of a new chapter for the Demandbase India team, where there are plans for significant growth and new hiring.InsideView has been known in the market for its industry-leading business-to-business (B2B) sales intelligence and data solutions. Demandbase continues to offer these solutions as part of Demandbase One, the Smarter GTM™ suite, along with account-based marketing and digital advertising solutions. This expanded solution suite is opening up more than 75 new job opportunities in Demandbase India for data scientists, data engineers, software engineers, solution architects, and data analysts, as well as others. "It's no easy feat to merge teams after an acquisition, but from the moment InsideView was acquired by Demandbase, we've successfully operated as one, Now, roughly one year after the acquisition, we've received official approval to update our name. We couldn't be happier. We're so pleased by the success we've already enjoyed as a united, global company, and are eagerly planning to bring on new team members in the near future and continue growing together." -Deepti Gelli, India head & senior director, data research at Demandbase. Demandbase has achieved significant global reach in the past year with customers spanning the UK, Benelux nations, Germany, Japan, Singapore, Australia, Spain and beyond. Demandbase also continues to make great strides as a top data company, recently doubling its volume of mobile and company data and regularly receiving recognition as an industry leader. To learn more about Demandbase, please visit https://www.demandbase.com. To view current job openings and learn more about the company's culture and benefits program, visit https://www.demandbase.com/about-us/careers/. About Demandbase Demandbase is Smarter GTMTM for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

Read More

BUYER INTENT DATA

IDG Communications Acquires LeadSift, a Leading B2B Sales & Marketing Intelligence Platform

LeadSift, IDG Communications | December 24, 2021

IDG Communications, Inc.—the global leader in technology media, data, and marketing services—announces the acquisition of LeadSift, a Canadian-based B2B sales and marketing intelligence platform. The acquisition provides another level of actionable intent data for technology marketers looking to identify the right leads for scaling their revenue. LeadSift uses proprietary artificial intelligence and data mining technologies to extract actionable insights for B2B marketers from millions of data points across the web. Delivered as a daily digest of data, LeadSift’s algorithms uncover relevant leads who demonstrate intent to buy, allowing B2B marketers to craft the appropriate messaging for outreach and sales follow-up resulting in robust new business opportunities. “The buying journey for B2B technology purchases are extremely complex and involve multiple decision-makers,” said Sreejata Chatterjee, Co-founder, LeadSift. “Having a view into those intent signals at the contact level provides a massive competitive advantage and directs your sales team to engage with the right buyers at the right time.” Tapajyoti Das, CEO and Co-founder of LeadSift added, “We are thrilled to join the IDG team and incorporate our intent intelligence into their proprietary data set, to provide the most comprehensible intent data solution to their savvy tech marketing clients.” This is the third acquisition in 18-months that demonstrates IDG’s commitment to create best-in-class data-based marketing solutions that allow B2B marketers to drive desirable audiences and leads into their pipeline. The IDG MarTech stack, built by and for marketers, includes an ABM platform, Triblio, and a marketing data and intelligence solution, KickFire, both of which are already integrated into IDG’s data set and iconic tech editorial branded sites. “Expectations of tech marketers have never been higher as the technology landscape continues to become more competitive. By positioning IDG at the intersection of media and MarTech, we help B2B marketers navigate the customer journey across a dynamic ecosystem by leveraging unmatched data sets,” said Kumaran Ramanathan, President of IDG Communications, Inc. “LeadSift’s technology is further enhancing our unique intent data that drives ROI for our customers. We enthusiastically welcome the technology and the team to the IDG family.” About IDG Communications, Inc. IDG Communications’ vision is to make the world a better place by enabling the right use of technology, because we believe that the right use of technology can be a powerful force for good. IDG is a dependable editorial voice, creating quality content to generate knowledge, engagement and deep relationships with our community of the most influential technology and security decision-makers. Our premium media brands including CIO®, Computerworld®, CSO®, InfoWorld®, Macworld®, Network World®, PCWorld® and Tech Hive® engage a quality audience with essential guidance on the evolving technology landscape. Our trusted brands, global 1st party data intelligence and MarTech platforms (KickFire and Triblio) identify and activate purchasing intent, powering our clients’ success. We simplify complex campaigns that fulfill marketers’ global ambitions seamlessly with consistency that delivers quality results. About LeadSift LeadSift is an intent data platform helping B2B technology companies identify which accounts are in-market and who within that account to speak to. By analyzing and extracting insights from millions of real-time web documents, LeadSift can provide visibility into multiple intent signals that correlate to B2B purchase decisions. LeadSift’s goal is to give Marketers and Sales professionals the most comprehensive and actionable insights they need to scale their revenue. Learn more at https://leadsift.com.

Read More

Spotlight

Learn from 10 industry experts as they expose common challenges and solutions for B2B influencer marketing in this white paper, coauthored by Mark Schaefer and Evy Wilkins.Influencer marketing is becoming an increasingly important business strategy. CMOs can help enable success in their companies by creating an environment that recognizes:Most influencer marketing depends on longterm relationships rather than a traditional mindset of product-oriented campaigns.

Resources