BUYER INTENT DATA

TechTarget to Announce 2021 Fourth Quarter and Full Year Financial Results on February 10, 2022

TechTarget | January 06, 2022

Global data and analytics leader and software provider for purchase intent-driven marketing and sales data, content curation and creation services, company TechTarget, Inc. (Nasdaq: TTGT) today announced that it plans to release its 2021 fourth quarter and full year financial results before the market opens on Thursday, February 10, 2022. The Company’s management team will host a live conference call and webcast at 9:00 a.m. Eastern Time on that day to discuss the Company’s financial results. In conjunction with the announcement and the call, the Company will distribute an update on the business, current market conditions, operational, and financial results for the applicable period, and other matters, with the call being reserved for a summary of financial highlights by management and Q&A. The financial results and a letter to shareholders will be accessible prior to the conference call and webcast on the investor information section of the Company’s website at https://investor.techtarget.com.

Conference Call Dial-In Information:
  • United States (Toll Free): 1 844 200 6205
  • United States (Local): 1 646 904 5544
  • Canada (Toll Free): 1 833 950 0062
  • Canada (Local): 1 226 828 7575
  • All Other Locations: + 1 929 526 1599
  • Access code: 946073
  • Please access the call at least 10 minutes prior to the time the conference is set to begin.
  • Please ask to be joined into the TechTarget call.

Conference Call Webcast Information:
This webcast can be accessed at TechTarget’s website at http://investor.techtarget.com.

Conference Call Replay Information:
A replay of the conference call will be available via telephone beginning one (1) hour after the conference call through March 12, 2022 at 9:00 a.m. ET. To hear the replay:
  • United States (Toll Free): 1 866 813 9403
  • United States (Local): 1 929 458 6194
  • Canada (Local): 1 226 828 7578
  • United Kingdom (Local): 0204 525 0658
  • All other locations: +44 204 525 0658
  • Access Code: 251322

About TechTarget
TechTarget, Inc. (“we” or the “Company”) is a global data and analytics leader and software provider for purchase intent-driven marketing and sales data and content curation and creation services which delivers business impact for business-to-business (“B2B”) companies. Our solutions enable B2B technology companies to identify, reach, and influence key enterprise technology decision makers faster and with higher efficacy. We improve information technology (“IT”) vendors’ abilities to impact highly targeted audiences for business growth using advanced targeting, first-party analytics and data services complemented with customized marketing programs that integrate demand generation, brand marketing, and advertising techniques. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

Spotlight

Sales and Marketing work very closely at Salesloft, creating a need for more efficient alignment on target accounts and measuring success. Terminus enables Salesloft to market where its reps are selling; follow activities across opportunities, campaigns, and accounts for better improvements over time; and get more multi-channel with an initial digital touchpoint.


Other News
ABM ACCOUNTS

RollWorks Surpasses 500 HubSpot Integration Installs

RollWorks | April 13, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today celebrated significant milestones and ABM democratization momentum with HubSpot, the customer relationship management (CRM) platform for scaling companies. RollWorks now has surpassed 500 installs of its HubSpot integration in the HubSpot App Marketplace, 150% more than the nearest ABM competitor. This milestone further adds to the momentum RollWorks is building within the ABM community. The company has already achieved 100% YoY new customer bookings in Q1 and an impressive 35+% Q1 YoY new customer growth. The RollWorks ABM HubSpot App is a HubSpot Certified App with a demonstrated investment in product quality and customer experience. The integration provides marketers with an easy-to-use, end-to-end solution to drive their account-based strategies by enabling teams of all sizes to identify high-fit, high-intent accounts and buyers, reach them efficiently, and measure impact. "RollWorks is a fantastic complement to HubSpot, combining best-in-class inbound marketing and account-based marketing capabilities to effectively grow B2B revenue," said Scott Brinker, VP of Platform Ecosystem at HubSpot. "RollWorks' rapid growth within the HubSpot ecosystem is a testament to how much value our customers see in leveraging our two platforms together." Working with any RollWorks and HubSpot pricing offer, RollWorks ABM is a bidirectional integration that imports and exports data between RollWorks and HubSpot. B2B companies of any size, like Auditoria, Goverlan, and SnapFulfil, can pull in their own HubSpot data, leverage RollWorks' machine learning to prioritize accounts, and advertise across channels. They can then sync performance, account, and website data back into HubSpot to create custom reporting and workflows. A snapshot of additional features: Utilize HubSpot's pre-built ABM Lists to dynamically sync contact lists and segment contacts into target accounts Augment company lists from HubSpot with machine learning-based scoring and prioritization from RollWorks Target known and unknown contacts across channels with dynamic digital ad campaigns Prioritize in-market accounts with digital ads View account-level data, advertising, and website engagement metrics from RollWorks in HubSpot and activate against that data in HubSpot Align Marketing and Sales teams with RollWorks custom performance reports and/or dashboards in HubSpot "The RollWorks and HubSpot integration has kicked our marketing and sales alignment into gear," said Katie McCauley, Marketing Manager at SnapFulfil. "The prospects generated from all of our marketing activities get pulled into HubSpot automatically, where we then narrow our target list to sync with RollWorks. Now, I can make a stronger case for going a certain direction based on the dollars at work on the platform. And I can show our CEO exactly where those dollars are being spent." "We've always believed that taking an account-based approach is arguably even more important for growing teams with more resource constraints," said Randi Barshack, CMO of RollWorks. "We've always believed that taking an account-based approach is arguably even more important for growing teams with more resource constraints," said Randi Barshack, CMO of RollWorks. "Something really magical happens when you add the foundation of HubSpot's inbound marketing to RollWorks' highly-targeted ABM capabilities. Now companies of all sizes have a very quick and easy way to start executing and immediately see value from ABM—no matter where they are in their journey." HubSpot has been an integral part of the RollWorks partnership program since its inception in 2020. The RollWorks technology partner ecosystem was custom built for today's integrated marketing environments - the broad group of strategic partnerships with complementary technologies include marketing automation, content management, customer experience, and sales enablement across multiple channels. Together, RollWorks and its tech partners give B2B marketing and sales teams the ability to orchestrate engagement across channels at scale and greater interoperability and data flow between their choice of marketing tech tools, which results in more efficient go-to-market efforts. "The foundation of the RollWorks partnership program is an ecosystem-friendly, account-based data platform that complements and improves existing products in the broader market rather than rip and replace them," said Mike Stocker, VP of Partnerships at RollWorks. "Reaching these milestones with HubSpot is a testament to the strength of our partnership and our dedication to enabling marketers in companies of all sizes to create solutions that drive improved ROI and set HubSpot customers up for success." To learn more about how the combination of RollWorks and HubSpot drives even more value for your ABM programs, schedule a custom demo today. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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ACCOUNT-BASED EXECUTION

Influ2 Named in New Tech Report for Account-Based Platforms and Outlines a Vision for the Future of B2B Marketing

Influ2 | April 01, 2022

Influ2, the first Person-Based Advertising (PBA) platform, today announced that independent research firm, Forrester, cited it as an early stage B2B solution in the ‘New Tech: Account-Based Marketing, Q1 2022’ report. The report analyzes Account-Based Marketing (ABM) vendors and addresses specific gaps in the marketing technology stack that are fundamental to deploy ABM strategy. “We’re proud to be recognized by Forrester as an early stage solution in ABM, which continues to be a key strategy for B2B marketers. Since we first launched, we’ve been driven to help marketers more effectively target their prospects - as that’s the foundation of any successful campaign" said CEO and Co-founder Dmitri Lisitski. “But, instead of solely focusing on reaching individuals, we have moved toward helping marketers reach buying groups. Because in B2B purchasing decisions are never made by just one person, so you must have consensus of the group.” Furthering its commitment to evolving ABM, Influ2 plans to unveil an end-to-end Buying Group Marketing (BGM) solution towards the latter half of 2022. This solution will give marketers the ability to monitor engagement and sentiment across buying groups to help them provide sales and marketing experiences that reflect where targets are in their purchasing journeys. This transformative B2B marketing solution will also help B2B marketers better reach key decision-makers and buying groups at their target accounts. A Roadmap to the Future of ABM Influ2 painted a vision of the future for B2B marketing at the recent 2022 B2B Marketing Exchange (B2BMX) conference. The company hosted a ‘Lunch and Learn’ entitled BGM is here to rock you! Why Buying Group Marketing is the next big strategy for B2B. During the interactive session, Lisitski highlighted the industry trends driving BGM and how attendees can apply it to their own marketing strategies. “When we launched Influ2, our initial idea was to forget ABM because a better approach to marketing could be taken. There’s an urgent need for a holistic purchasing experience, and a Buying Group Marketing approach helps marketers deliver a coordinated journey to a group of individuals, and allows marketers to build strategies with groups of stakeholders in mind.” The conference was held in Scottsdale, AZ from February 28th to March 2nd and Influ2 was a platinum sponsor of the event. B2BMX Community Raises Funds to Support the Kyiv School of Economics (KSE) Charitable Foundation At the conference, Influ2 partnered with Demand Gen Report and the #B2BMX community to raise $20,000 in support of the Kyiv School of Economics (KSE) Charitable Foundation. “As a national and with Influ2's business roots in Ukraine, I'm deeply saddened by the current situation.That’s why we’re committing funds to KSE. This is an organization that our Ukrainian team has actively worked with, and it’s focused on using its institutional capacity to ensure the most effective and targeted use of funds for humanitarian purposes,” said Lisitski. “While challenged, our Ukrainian team remains determined, resilient, and courageous, and we’re glad we can support this meaningful effort.” KSE’s humanitarian aid campaign has raised $15,000,000 to date, with the goal of raising money to help distribute 300,000 First Aid kits for Ukraine’s civilian volunteer defense forces. Contributions can be made at: https://kse.ua/support/donation. About Influ2 Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-markers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit influ2.com.

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CORE ABM

Demandbase Offers New ABX Certification, Equipping Marketing Teams to Take their Account-Based Success to the Next Level

Demandbase | February 15, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the launch of its Account-Based Experience (ABX) Certification. The company has a proven track record of educating revenue teams through Demandbase Academy, having certified more than 7,000 professionals for completing its Account-Based Marketing (ABM) Certification courses. Now, with the addition of this new ABX Certification, Demandbase pulls back the curtain on the future of ABM and B2B go-to-market. The course leads participants through a proven five-step process of creating their own ABX strategy, providing detailed and interactive instruction about engaging their best accounts with the right content at the right time on their terms. It also helps them define their goals, measure their ABX success, and much more. "ABX merges the best of ABM and customer experience, and is powered by artificial intelligence (AI)," says Jon Miller, chief marketing officer at Demandbase. "ABX merges the best of ABM and customer experience, and is powered by artificial intelligence (AI)," says Jon Miller, chief marketing officer at Demandbase. "It's the next evolution in B2B go-to-market and, as such, is crucial for practitioners to embrace. We're inviting customers and non-customers to get certified, which will give them the knowledge and roadmap they need to understand ABX and take its principles and strategies right back to their organizations. If you want to completely transform your sales and marketing results this year, this is the course that will get you there." The Demandbase ABX Certification is structured into eight modules, which take attendees through the basics of ABX, account journeys, building a data foundation, finding the accounts that drive their business, engaging accounts across channels, measuring progress, closing opportunities, and the ins and outs of ABX implementation. Revenue teams can become ABX Certified at any time, regardless of whether they have completed the other available Demandbase ABM certifications or not. The certification costs $395, but Demandbase is offering free access to the course through April 30, 2022. Demandbase customers can always access this and other GTM Certifications for free through the Demandbase Academy. To learn more and sign up for the ABX Certification course, please visit https://www.demandbase.com/resources/go-to-market-certification. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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CORE ABM

Global ABM Platform Madison Logic Caps Record Year With Leadership Ranking in G2 Winter 2022 Report

Madison Logic | December 22, 2021

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been named a Leader in Marketing Account Intelligence by G2 for the third consecutive quarter. The ML Platform also received recognition in the G2 2022 Winter Reports as an Enterprise High Performer and for "Easiest to Do Business With." The G2 Winter 2022 reports highlight a major year for Madison Logic, which achieved record growth in revenue retention across each of its three regions in North America, EMEA, and APAC, while more than doubling revenue globally over the last two years. The company continues to capitalize on the acceleration of account-focused strategies within B2B enterprise organizations through its continued innovation in data, multi-channel measurement, and integrations with today's leading marketing technology platforms. The company recently announced the latest release of the ML Platform, the leading data-driven, multi-channel media activation and account measurement platform for the enterprise, with ML Insights. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. The data within ML Platform allows marketers to identify and prioritize the best companies to engage, and the content most likely to accelerate the sales cycle. "Every successful account-based strategy begins with leveraging data to prioritize and engage the right accounts across multiple channels," said Tom O'Regan, CEO of Madison Logic. "The feedback on Madison Logic's ML Platform validates our investment in providing enterprise marketers with a competitive edge through the most comprehensive signal into an account's propensity to purchase." "Every successful account-based strategy begins with leveraging data to prioritize and engage the right accounts across multiple channels," said Tom O'Regan, CEO of Madison Logic. "The feedback on Madison Logic's ML Platform validates our investment in providing enterprise marketers with a competitive edge through the most comprehensive signal into an account's propensity to purchase." Leaders are determined based on high levels of customer satisfaction from real customers on G2, a leader in customer reviews for business solutions. Madison Logic clients rated the ML Platform highly across the board, highlighted by strong recognition in its Quality of Support, Ease of Setup, and Ease of Administration. According to G2, Marketing Account Intelligence software compiles insightful prospect data to help marketers develop a list of accounts that fit a user's ideal customer profile. Marketing account intelligence systems are implemented to combat the inefficiencies of the traditional "spray and pray" marketing approach. By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. These tools also assist sales teams by providing incisive information such as a prospect's role within the company hierarchy or a prospect's company segment. This software is used primarily by sales and marketing teams to gain a greater understanding of target and current accounts. The Winter 2022 Grid Reports are based on G2.com's unique algorithm that calculates customer satisfaction and market presence scores in real time. Madison Logic's leading category placements signify the company's steadfast ability to provide B2B marketers with the ABM solutions they need to convert their best accounts faster. About Madison Logic Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. For more information, please visit www.madisonlogic.com.

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Spotlight

Sales and Marketing work very closely at Salesloft, creating a need for more efficient alignment on target accounts and measuring success. Terminus enables Salesloft to market where its reps are selling; follow activities across opportunities, campaigns, and accounts for better improvements over time; and get more multi-channel with an initial digital touchpoint.

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