BUYER INTENT DATA

TechTarget to Announce 2021 Fourth Quarter and Full Year Financial Results on February 10, 2022

TechTarget | January 06, 2022

Global data and analytics leader and software provider for purchase intent-driven marketing and sales data, content curation and creation services, company TechTarget, Inc. (Nasdaq: TTGT) today announced that it plans to release its 2021 fourth quarter and full year financial results before the market opens on Thursday, February 10, 2022. The Company’s management team will host a live conference call and webcast at 9:00 a.m. Eastern Time on that day to discuss the Company’s financial results. In conjunction with the announcement and the call, the Company will distribute an update on the business, current market conditions, operational, and financial results for the applicable period, and other matters, with the call being reserved for a summary of financial highlights by management and Q&A. The financial results and a letter to shareholders will be accessible prior to the conference call and webcast on the investor information section of the Company’s website at https://investor.techtarget.com.

Conference Call Dial-In Information:
  • United States (Toll Free): 1 844 200 6205
  • United States (Local): 1 646 904 5544
  • Canada (Toll Free): 1 833 950 0062
  • Canada (Local): 1 226 828 7575
  • All Other Locations: + 1 929 526 1599
  • Access code: 946073
  • Please access the call at least 10 minutes prior to the time the conference is set to begin.
  • Please ask to be joined into the TechTarget call.

Conference Call Webcast Information:
This webcast can be accessed at TechTarget’s website at http://investor.techtarget.com.

Conference Call Replay Information:
A replay of the conference call will be available via telephone beginning one (1) hour after the conference call through March 12, 2022 at 9:00 a.m. ET. To hear the replay:
  • United States (Toll Free): 1 866 813 9403
  • United States (Local): 1 929 458 6194
  • Canada (Local): 1 226 828 7578
  • United Kingdom (Local): 0204 525 0658
  • All other locations: +44 204 525 0658
  • Access Code: 251322

About TechTarget
TechTarget, Inc. (“we” or the “Company”) is a global data and analytics leader and software provider for purchase intent-driven marketing and sales data and content curation and creation services which delivers business impact for business-to-business (“B2B”) companies. Our solutions enable B2B technology companies to identify, reach, and influence key enterprise technology decision makers faster and with higher efficacy. We improve information technology (“IT”) vendors’ abilities to impact highly targeted audiences for business growth using advanced targeting, first-party analytics and data services complemented with customized marketing programs that integrate demand generation, brand marketing, and advertising techniques. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

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ACCOUNT BASED DATA

Forsta accelerates innovation and scales capabilities to advance the market research industry

Forsta | November 29, 2022

Forsta, a leading global provider of market research, customer experience (CX) and employee experience (EX) technology, is reporting significant innovation and expansion of the company’s market research technology offerings in the past six months. Since the company’s acquisition by Press Ganey in the second quarter of this year, Forsta has quickly directed the increased investment into accelerated innovation and the development of new capabilities across its Human Experience (HX) Platform, which serves market research agencies (MRAs), enterprise market research teams, and CX and EX professionals. Built on 30 years of market research and technology expertise, Forsta’s HX Platform brings together quantitative and qualitative research tools, expert analysis capabilities, data storytelling and visualizations, and tactical and strategic action management in one unified solution. These combined capabilities enable market research and experience professionals to gather, analyze, visualize and act upon human insights. “In just six months, Forsta’s acquisition by Press Ganey has become the catalyst for turbocharged innovation across our solutions serving the market research sector."- Kyle Ferguson CEO, Forsta. “In just six months, Forsta’s acquisition by Press Ganey has become the catalyst for turbocharged innovation across our solutions serving the market research sector. With the infusion of new resources, we have seized this opportunity to enhance and expand our solutions into new areas, empowering market research professionals to get closer to the full human experiences of their audiences. Forsta has a 30-year heritage of pioneering market research technology, and we intend to continue to innovate at rapid pace on a global scale to support the growth of our market research partners.” -Kyle Ferguson CEO, Forsta Since May 2022, Forsta has rolled out new and improved capabilities via product updates and strategic acquisitions, including: SmartHub: An advanced, centralized data management system, SmartHub combines and transforms data from a variety of touchpoints, channels and third-party integrations, enabling analysis of data in a single intelligent hub. Continuous and automated mapping enables Forsta customers to visualize synchronized real-time data, and to build out tailored reports and dashboards. InterVu: Purpose-built for the needs of market researchers, InterVu enables focus group leaders to seamlessly facilitate online group discussions with a feature-rich, fast and secure digital experience. The newly redesigned InterVu includes integration of Adobe Connect 12, 1080p, real-time polls, video, document and screen sharing, and retains legacy benefits such as built-in security and privacy protections. Digital Diaries Mobile App: A mobile ethnography app supporting more than 25 languages, with local market servers in the United States, UK, Europe, Middle East, China and Australia, the Digital Diaries mobile app encourages more comprehensive qualitative feedback from consumers and research participants, shared in real-time and delivered at their convenience. HX Partner Program: This new program enables market research agencies to offer their clients fully white-labelled and integrated customer experience (CX) programs hosted on Forsta’s HX Platform. M&A Activity: The strategic acquisitions and integrations of Rio SEO and HelloIgnite are driving key capability expansions to Forsta market research customers. Rio SEO provides a greatly enhanced overlay of consumer behavioral data and analytics down to the local level. HelloIgnite gives market researchers a unique approach to interactive insight crowdsourcing. “The combination of our amplified quantitative and qualitative solutions with key data overlay – all within the HX Platform – is equipping our customers to execute unparalleled market research. The result of this is deeper, more holistic understanding that drives better business outcomes for market research agencies and enterprise research teams.” - Tobi Andersson,Managing Director of Market Research, Forsta Forsta supports the insights technology needs of more than 3,000 businesses, including 1,000 market research agencies, in more than 100 countries. It was recently the only dedicated insights technology vendor to be named a finalist for the prestigious Quirk’s 2022 Marketing Research Supplier of the Year Award. For more information on Forsta solutions for market research professionals, please click below. About Forsta Forsta powers the HX (Human Experience) Platform – a comprehensive experience and research technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. Forsta’s technology, combined with its team of expert consultants, helps thousands of organizations across a variety of industries, including financial services, hospitality, market research, professional services, retail, and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. Forsta is a PG Forsta company.

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TARGETED ACCOUNT STRATEGY

Demandbase Recognized as a G2 Fall 2022 Leader in a Remarkable 39 Reports

Demandbase | September 23, 2022

Demandbase, the Smarter GTM™ company for B2B brands, announced today it has been recognized in 54 reports, including 42 grids across 11 different categories in the G2 fall 2022 reports. Recognition includes 39 as a leader, 13 as a high performer, and two in best relationship. The G2 Grid® Reports are a result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence. "Being recognized as a leader and improving our rankings across so many different categories is proof that Demandbase is the top choice for B2B companies," says Jon Miller, chief marketing officer at Demandbase. "Being recognized as a leader and improving our rankings across so many different categories is proof that Demandbase is the top choice for B2B companies," says Jon Miller, chief marketing officer at Demandbase. "We are constantly looking to improve and provide the best solutions for our customers. Our success really comes from customer accomplishments and it is always gratifying to see our customers using our platform to drive growth and telling their peers about their success." In today's economic climate, Smarter GTM™ is not only the fastest path to growth, it is essential for survival. Companies need to be able to do more with less and that means they need to work smarter, not harder. The fall G2 rankings solidify Demandbase as the Smarter GTM™ solution for companies and once again showcase Demandbase as a leader in the B2B GTM industry. Demandbase received highest rankings in the following reports: Enterprise Relationship Index for Account-Based Advertising Enterprise Relationship Index for Account-Based Analytics Enterprise Grid® Report for Account-Based Advertising Enterprise Grid® Report for Account-Based Analytics Enterprise Grid® Report for Account-Based Orchestration Platforms Enterprise Grid® Report for Attribution Mid-Market Grid® Report for Attribution In all, Demandbase was recognized in the following 11 categories; Account Data Management, Account-Based Advertising, Account-Based Analytics, Account-Based Orchestration Platform, Account-Based Web and Content Experiences, Attribution, Buyer Intent Data Tools, Demand Side Platform (DSP), Market Intelligence, Marketing Account Intelligence, and Sales Intelligence. To read current reviews, write your own review, and hear from active Demandbase users, visit G2's review page, https://www.g2.com/products/demandbase-abm-platform/reviews. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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TARGETED ACCOUNT STRATEGY

GTM Partners Releases The First GTM Vendor Perspective and it’s About Hushly

Hushly, GTM Partners | October 12, 2022

Hushly, the all-in-one marketing platform for B2B buyer experience and conversions looked to a new type of analyst firm called GTM Partners, for a third party validation and data-driven analysis of what business problems the Hushly platform is solving and how well it delivers on those promises. “Our primary focus aims to be the voice of the industry for all things GTM and advising companies on how to get the most out of an investment in technology,” says Sangram Vajre, CoFounder and CEO at GTM Partners. “Our primary focus aims to be the voice of the industry for all things GTM and advising companies on how to get the most out of an investment in technology,” says Sangram Vajre, CoFounder and CEO at GTM Partners. “Our Hushly perspective enables marketing executives to think differently while enabling personalized buyer experiences for demand generation and account-based strategies.” “I love the fact that the GTM perspective is third-party validated and has data-driven analysis as opposed to vendor stack rankings, '' says James Kessinger, CMO & Chief Operating Officer at Hushly. “This provides a succinct picture about Hushly's capabilities and value of our all-in-one marketing platform as opposed to a point product view you get from looking at a single category or market that we operate in.” GTM Perspectives look at all the categories a vendor is in and uses G2 intent data to better understand traffic patterns in those categories as well as look at the growth and quality of customer reviews on G2 Crowd to guide in the analysis. GTM Partners also perform customer interviews, providing a voice of the customer along with the data analysis. “When we spoke to Hushly customers and read Hushly’s G2 reviews it validated that Hushly has a compelling unified marketing platform that delivers results across multiple use cases.” says Bryan Brown, Chief Analyst at GTM Partners. “I believe that companies who are looking to achieve efficient growth should be looking at innovative martech companies like Hushly.” Hushly Value Propositions: Deliver rich, dynamic & personalized web and content experiences Increase conversion & lead quality Increase operational efficiencies and amplify existing investment Hushly GTM Perspective Stats: Lead Conversions as high as 243% Lead Quality as high as 62% Content Engagement as high as 1800% Reduced bounce rate Increased site dwell time Increased target account engagement “The market has evolved away from having separate platforms and vendors for website personalization, content experience, demand capture, and buyer intelligence, this new digital experience has to be integrated and unified into a single platform,” says James Kessinger, Chief Marketing Officer and COO of Hushly. “Today’s CMO’s and revenue marketers don’t have the time nor the budget to waste on point product solutions that don’t work as a single platform. This is why Hushly continues to evolve and innovate our all-in-one marketing platform for efficient growth.” About Hushly: Hushly is the first all-in-one marketing platform for b2b marketers. With Hushly, b2b marketers gain efficiencies, productivity, and accelerate revenue. By offering rich - personalized – and connected digital experiences to their customers. The Hushly buyer experience and conversion platform takes critical products that need to work together as a solution and brings them under a single platform. So, buyers get a connected digital experience, dynamic personalized content, and better educated, faster. While marketers see a holistic view of visitor and account activities across their digital properties which leads to better buyer intelligence for increased sales opportunities and accelerated deal velocity. Learn more at https://www.hushly.com About GTM Partners: Founded in 2022 and headquartered in Atlanta, GTM Partners is the brainchild of B2B go-to-market industry experts Sangram Vajre, industry expert Bryan Brown and Judd Borakave. The firm was created to help GTM professionals and solutions vendors achieve efficient growth by transforming their GTM strategy and process. To understand the offerings for GTM vendors and members, please visit https://gtmpartners.com/.

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ACCOUNT BASED DATA

CaliberMind Launches New B2B Funnel To Track Key KPIs & Trends

CaliberMind | October 19, 2022

CaliberMind, the leading B2B data platform for revenue analytics you can trust, today announces new funnel models and visualizations for new and existing customers. This module, called CaliberMind Funnels, is now available and creates a lower entry point for first-time customers. CaliberMind’s Funnels are purpose-built for B2B organizations and blend data from every sales and marketing touchpoint so that you can focus on delighting your prospects, improving your success rate, and defending your marketing investment. The new funnel module looks at both sales and marketing data and aggregates key benchmarks at the account level for one go-to-market view. This puts them in an excellent position to answer the question, “Can I see what works at each stage in the funnel?” “We want to empower and equip revenue leaders to become visionary leaders in the workplace."said Eric Westerkamp, CEO of CaliberMind. “We want to empower and equip revenue leaders to become visionary leaders in the workplace. They often have crucial data first but need the right tool to harness that information to identify trends before the rest of the market knows they’re happening. Our funnel allows you to leave your system configured exactly as it is today – optimized for people engaging with your brand and flagging them to sales – while providing you with account-based funnel insights your business needs to predict gaps in pipeline and bookings or identify friction points in the buyer journey,” said Eric Westerkamp, CEO of CaliberMind. How CaliberMind’s Funnel is different No Assumptions- Fixes common issues–such as duplicate records and mismatched lead records–before analyzing your data and acting on it. Account-Based Signals- Looks across the account to determine whether thresholds are met, regardless of who kicked off the engagement. Event-Based Triggers with Process Automation & System Integration - Signals different stages in the funnel to understand where an account is at in the journey and puts all data in one dashboard so that everyone is focused on alignment and velocity, rather than credit and accuracy. Multiple Funnels- Have as many funnels as you would like for a small fee. Measure and analyze different business units or products that create different behaviors in the target audience. Custom Dashboards- Clone existing dashboards and apply different filters or completely build it from scratch. Automate & Activate- Access and use your data how and when you want. "A big sticking point between marketing and sales is that we use different metrics to gauge whether or not go-to-market efforts are working. Because CaliberMind offers a platform that connects to your key go-to-market tools and organizes the data by person and account, it makes sense that their next move is to help operations teams implement funnels. CaliberMind’s approach will help organizations have clearer insights in a fraction of the time it takes to build it in-house,” said Jess Bahr, CaliberMind Advisor and Head of Performance Marketing at Metadata.io. About CaliberMind CaliberMind was founded in 2016 with the belief that the value of marketing is more than activity linked to pipeline. Go-to-market leaders are sitting on a mountain of data full of the earliest interactions your brand will ever have with ideal buyers. We make sense of that data so revenue leaders can take their place in B2B as visionaries. For more information, visit calibermind.com or follow us on LinkedIn.

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In the UK today, around 93% of builders are recognised as heavy Internet users, and 70% of them buy products online. Likewise, construction industry customers are increasingly engaging in social media as a source of information, and more importantly, recommendation…

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