Terminus Broadens Data Integration & Engagement Capabilities with New Account-Based Marketing Platform Release

GlobeNewswire | December 20, 2018

Terminus Broadens Data Integration & Engagement Capabilities with New Account-Based Marketing Platform Release
“Terminus is a true account-based command center,” said Daniel Englebretson, director of integrated marketing at Phononic. “By combining our own behavioral data with third-party intent and measuring engagement at the account level, Terminus provides us an incredibly easy way to identify our best-fit target accounts and build our account-based programs around creating interest and engagement across their buying center.” The new release delivers platform integrations and new engagement features within the Terminus TEAM framework (Target-Engage-Activate-Measure). The new data integrations tie directly into the Terminus Account Hub, powered by the company’s Account Graph. This technology assimilates marketers’ data with third-party sources to provide a 360-degree view of account propensity based on behavior, intent and engagement metrics. The technology facilitates account selection, engagement outreach, lead-to-account mapping and program measurement within the Terminus account-based platform. The solution also now enables more robust orchestration of engagement actions across global ad networks and brings account re-targeting capabilities to broaden reach with target accounts that are showing engagement on your website.

Spotlight

In an interview with Demand Gen Report, Maria Pergolino, Senior VP of Marketing at Apttus, shares her company’s ABM journey and highlighted how her advocacy, brand and product programs come together with ABM to formulate a solid B2B marketing strategy. She also highlighted the different technologies having a positive impact on her ABM initiatives, including predictive analytics sales enablement solutions.


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Spotlight

In an interview with Demand Gen Report, Maria Pergolino, Senior VP of Marketing at Apttus, shares her company’s ABM journey and highlighted how her advocacy, brand and product programs come together with ABM to formulate a solid B2B marketing strategy. She also highlighted the different technologies having a positive impact on her ABM initiatives, including predictive analytics sales enablement solutions.

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