ACCOUNT BASED DATA
Umbraco | September 02, 2022
U.S. digital agencies and other organizations that are required to store data in-country can now use the flexible, user-friendly Umbraco Cloud to build their websites and other digital applications. Starting today, the content management system (CMS) provider will enable U.S. agencies and customers evaluating Umbraco Cloud as their development and hosting platform to choose a U.S. regional hosting option for improved performance and easier compliance with stringent data policies and privacy requirements.
Until now, the Umbraco Cloud development and hosting service has been located exclusively in Europe, close to Umbraco headquarters in Odense, Denmark. This hosting option has been used by more than 1500 international solution partners implementing Umbraco projects, with more than 200 of those partners in the U.S. alone.
“We've had the U.S. market on the radar from the beginning, and as interest grew in the U.S. for our Umbraco Cloud, we decided it was time for us to introduce regional data hosting,” said Filip Bruun Bech-Larsen, CTO, Umbraco.
“We've had the U.S. market on the radar from the beginning, and as interest grew in the U.S. for our Umbraco Cloud, we decided it was time for us to introduce regional data hosting,” said Filip Bruun Bech-Larsen, CTO, Umbraco. “Storing data in country is required by many U.S.-based customers due to potential performance and privacy concerns. Speed matters, and by giving everyone access to a U.S. hosting option, Umbraco Cloud is even faster for our U.S.-based customers. This not only improves service for the end customer but also accelerates development, meaning faster time to market and a better user experience.”
Umbraco Cloud + US Region = Fast, Easy and Secure
Umbraco Cloud is the one-stop shop for Umbraco development and hosting, the fastest, easiest and most efficient way to work with the most advanced open-source .NET CMS Core. Everything is installed, configured, and ready for development. Users simply click “Create Project” and in a few steps, Umbraco CMS is up and running.
ProWorks, an Oregon-based digital agency and Umbraco Gold Partner since 2013, has been deploying new sites and migrating existing Umbraco sites to Umbraco Cloud for the last three years, with project data stored in the European centers. The agency expects to see increased performance with the U.S. data option – and an uptick in business from clients who require the option.
“While we’ve been happy with the speed and latency of Umbraco Cloud, we’ve heard that the closer you are to the data being served, the faster your project and time to market will be,” said Jason Prothero, president and lead software developer and architect, ProWorks. “Hosting data in the U.S. opens the door for many clients who have been wanting to take advantage of the capabilities Umbraco Cloud offers but who also must store their data in the U.S. We’ve all been waiting for this upgrade.”
State-of-the-Art Infrastructure: Hosted on Microsoft Azure, powered by Umbraco Cloud
All Umbraco Cloud projects are hosted on Microsoft Azure, providing a proven and solid foundation, and the U.S. data center is located in Virginia. Umbraco Cloud offers a managed hosting infrastructure that actively monitors the service at all times (24/7), so agencies and customers can be confident that hosting is taken care of and focus on developing their projects on Umbraco CMS. In addition, with new features such as automatic patch upgrades, one-click updates of new features, and simplified team and user management, Umbraco Cloud makes creating, building, hosting and maintaining Umbraco projects easier than ever.
Umbraco US Summit
Registration is open for the Umbraco US Summit. The one-day hybrid event on September 29 focuses on building growth and return-on-investment through creating exceptional digital experiences.
Umbraco was founded in 2003 with the vision of simplifying complexity. The Danish company offers a flexible, user-friendly content management system at the core of its composable digital experience platform (DXP). A leader in open-source tools and server applications, the company’s success lies in the open-source model, a unique community of more than 220,000 developers and users, and a well-established partner network of digital agencies. Umbraco has 100+ employees and is headquartered in Odense, Denmark, with a branch office in Charlotte, North Carolina. For more information, visit www.umbraco.com.
ACCOUNT BASED ADVERTISING,TARGETED ACCOUNT STRATEGY
transmission | August 10, 2022
Despite historic skepticism from B2B boardrooms, brand building has been going through somewhat of a renaissance over the past few years.
For all too long, the B2B marketing function was seen as a cost-center whose existence was to support sales in accelerating pipeline and maximizing ROI. Mentions of brand in the boardroom could be met with disinterest and to a certain extent, fear, driven by difficulties in measuring its impact on the bottom line.
The effects of a negligent approach to B2B brand building were clear. In 2019, the Financial Times partnered with the Institute of Practitioners in Advertising (IPA) – a professional institute for agencies and individuals working in the UK’s advertising, marketing, and communications industry – to publish the ‘Board-Brand Rift’ report revealing that over half of business leaders rated their knowledge of brand building as ‘average’ to ‘very poor’.
But things are changing. In just a few short years, brand has made its way to the top of B2B marketing leaders’ priority lists. Our ‘State of B2B Brand Building 2022’ research report reveals that 71% of B2B marketing leaders acknowledge that boardroom views of brand building have changed significantly in the last 12 months – with over 60% now believing that brand marketing is a strategic business priority.
B2B buyers want more from business:
The marketplace has seen a huge shift in B2B buyer behavior driven, in part, by the COVID-19 pandemic. Concerns over public health, the environment, and job security contributed to a climate of fear and anxiety in which buyers looked to make more ethical purchase decisions – turning to business as a bastion of societal leadership.
Two years on, B2B buyers are increasingly looking to engage with highly resonant and authentic brands. They want to know that the companies they buy from reflect their own values and whether they contribute to wider society, putting purpose above profit.
"COVID-19 has accelerated the need for our brand to have a real and meaningful purpose; one that contributes more to the local community and improves lives. This is what our buyers now expect from us."
- Survey response from a B2B marketing leader.
B2B brands need a clear and defined purpose to stay competitive in today’s marketplace. Brand trust, transparency, and authenticity are all high on the list of customers’ brand selection criteria, and organizations need to respond to match. Thankfully, it seems like they are: Over one-third of those surveyed said they needed to reset their brand strategy and proposition to strengthen the emotional connection with their audience.
Competition is at an all-time high:
The pandemic, however, was not alone in shaping today’s B2B marketplace. A surge in mergers and acquisitions across B2B industries has intensified market competition, reducing the effectiveness of demand generation campaigns on revenue growth.
As a result, B2B organizations have started taking a progressively long-term view of brand. Many are turning to brand awareness campaigns to build memory structures in the minds of prospective future buyers – reflecting Professor John Dawes’ 95:5 heuristic.
"We need to keep our company in users’ minds. Creating memorable impressions and standing out from the crowd through our brand is more important than ever before."
- Survey response from a B2B marketing leader.
However, as brand continues to skyrocket in importance, so does the role of creativity in B2B brand building. Of the B2B marketing leaders we surveyed, 42% highlight the need to better define their brand to help differentiate themselves.
Buyers today can be fairly confident that a range of companies can deliver what they require, leaving differentiation to brand rather than a product or service. And this is reflected in how our respondents agree that a shift away from the B2B ‘safe and steady’ approach enables more unique brand positioning and ultimately, improved standout in the hearts and minds of their audience.
New approaches, old problems:
Perhaps unsurprisingly, shifts in boardroom priorities aren’t without their challenges. While over half of our survey’s respondents said that brand building is equally as important as demand generation in achieving their marketing goals, 40% told us that only 5-20% of their annual marketing budget is allocated to brand building programs.
This comes in stark contrast to Les Binet (Head of Effectiveness at adam&eve DDB) and Peter Field’s (a seasoned Marketing Consultant) seminal research piece stating that B2B brands should look to spend 60% of their budget on brand and 40% on demand for optimum effectiveness. For B2B brand marketers to allay boardroom concerns and win increased brand investment, they need to become more market-oriented and talk the language of finance.
Providing a clear link between authentic, purpose-driven brand building initiatives, customer acquisition, and increased revenue growth – along with the ability to command higher prices, negotiate better supply chain contracts, and attract better employees – can help demonstrate the commercial value and competitive edge of a brand.
Alternatively, B2B marketing leaders can look to relate brand investment to the challenges that keep their CFO awake at night. The B2B Institute’s Jon Lombardo recently spoke on Fergus O'Carroll’s ‘On Strategy’ podcast about the importance of the relationship between marketing and finance. In general, 20% of a company’s stock price is based on short-term cash flows, while the other 80% is based on the long-term.
Lombardo argues if CMOs work with their CFO to pair this cash flow-centric view with a customer-centric marketing strategy, they can pave the way for a rebalancing of the marketing budget in favor of brand building initiatives – enabling greater investment in capturing the 80% of future buyers.
ACCOUNT BASED DATA
People.ai | September 14, 2022
People.ai, the enterprise revenue intelligence leader, today announces the launch of its newest product capabilities, including Engagement Dashboards, Account Planning, and People.ai for Oracle Sales Cloud to help sales and ops teams drive greater efficiency, deeper relationships and clearer visibility.
According to LinkedIn's Global State of Sales 2022 report, sellers spend only 30% of their time actually selling, making automatic activity data capturing essential for reps to do the most important part of their job. Also noted in the report, 81% of sellers are losing deals from key contacts leaving client or prospect companies, and 45% say incomplete data is their biggest data challenge. More automation and visibility into pipeline means salespeople can win more deals and generate more revenue.
"The industry today has turned selling into an obstacle course, where reps need to navigate so many hurdles in order to actually do their job. We're clearing the pathway so teams can focus on what matters: building revenue," said Oleg Rogynskyy, CEO of People.ai.
"The industry today has turned selling into an obstacle course, where reps need to navigate so many hurdles in order to actually do their job. We're clearing the pathway so teams can focus on what matters: building revenue," said Oleg Rogynskyy, CEO of People.ai. "Our newest product offerings aim to transform the B2B sales process by providing our customers with more data and greater insight to accelerate business decisions that will grow pipeline, increase deal sizes, shorten sales cycles and boost win rates."
Key features of People.ai's new product offerings include:
People.ai's Engagement Dashboards provide sales and ops teams with a powerful out-of-the-box experience for both buyer and seller engagement visibility. With Engagement Dashboards, sales and ops teams can pinpoint at-risk accounts and opportunities in real time by easily creating personalized tables with custom metrics based on any CRM or People.ai field.
Vonage, an innovation leader in leveraging sales technology across their account-based selling initiatives and People.ai customer, is an early adopter of this new solution. "Leveraging People.ai's multi-org SFDC enabled us to completely revamp our coaching culture and approach to account-based selling," said Frankie Panicucci, sales operations generalist at Vonage. "Our sales leaders now have more data and visibility into pipeline health, which gives us the ability to increase account engagement where needed and achieve our revenue goals."
People.ai Account Planning
People.ai's Account Planning application enables enterprise sales leadership to operationalize their account planning methodology, process and strategy, all natively in Salesforce. Coupled with People.ai data automation and insights, Account Planning helps sellers visualize and develop a deeper understanding of the buyer's business, goals, and obstacles to identify opportunities, resulting in increased pipeline in existing and target accounts.
People.ai for Oracle Sales Cloud
As a part of Oracle's recent announcement about the next iteration of Oracle Fusion Sales, People.ai and Oracle have partnered together to transform the sales process into a modern revenue engine. The result of that partnership, People.ai for Oracle Sales Cloud, will help customers generate more revenue by increasing sales productivity, which will drive more and bigger deals faster and increase buyer satisfaction.
"We're collaborating with People.ai because we're equally laser-focused on transforming the sales process into a modern revenue engine," said Katrina Gosek, vice president, product management, Oracle Customer Experience. "Together, we will be able to provide our mutual customers with the actionable revenue insights needed to drive significant revenue transformation and growth.
For more information about People.ai's product and service offerings, please visit https://people.ai/product/
People.ai is the leader in guiding enterprise sales teams on the proven path to pipeline and revenue generation. The People.ai enterprise revenue intelligence platform ensures organizations speed up complex sales cycles by engaging the right people in the right accounts. Through our patented AI technology, People.ai enables sales teams to clearly see whom to engage with in each of their accounts and exactly what to do to deliver the highest yielding deals. Enterprises such as AppDynamics, DataRobot, Okta, and Zoom know that people buy from people, that's why people buy from People.ai. For more information, please visit www.people.ai
ACCOUNT BASED DATA
Kennected | August 25, 2022
Kennected, a company that offers a SaaS-based marketing software, is proud to announce that their sales enablement software continues to gain highly positive reviews, with more than 52 five-star reviews on G2 and dozens of video testimonials on their YouTube channel. Recently, they received an email testimonial from Ryan Moskow, Chief Revenue Officer of Private Label Accelerator, who expressed gratitude for the bulk messaging tool for LinkedIn from Kennected that was able to drive growth for their business.
In the testimonial, Ryan Moskow said, “My name is Ryan Moskow, I'm the Chief Revenue Officer of an E-Commerce automation company called Private Label Accelerator that specializes in launching, managing, and scaling our clients' Amazon FBA businesses."
In the testimonial, Ryan Moskow said, “My name is Ryan Moskow, I'm the Chief Revenue Officer of an E-Commerce automation company called Private Label Accelerator that specializes in launching, managing, and scaling our clients' Amazon FBA businesses. My team and I have been leveraging LinkedIn for over a year now as part of our lead generation process and I am ecstatic to have come across Kennected. It streamlines every bit of that process for us. I wanted to send you a message to show my appreciation for your team. Both Bryce Ber and Emma Westlake have gone above and beyond to get us rolling! Excited to see what the future holds.”
This LinkedIn bulk messaging tool is capable to sending personalized messages to either new or current connections on LinkedIn. This is an effective lead generation tool because LinkedIn accounts for 80 percent of all social media leads, according to the most recent social media statistics. With the LinkedIn messaging tool from Kennected, messages can be sent to people automatically. It is possible to send prospecting messages, connection requests, and any other type of message that one woul d like to send in LinkedIn. But the key to automating the sending of LinkedIn messages is to do it safely. LinkedIn allows the sending of automated messages except that it must be done properly. It is important to initiate meaningful conversations with connections in order to generate leads.
The Cloud Kennect LinkedIn automation software mentioned in the Private Accelerator testimonial has several advantages. It allows the user to select the target audience easily. It is also possible to create campaigns with follow-ups. The user will simply need to create sequences for the first, second, or third degree connections, and then add as many follow-up messages as desired and establish time delays between them to simulate human behavior. The LinkedIn automation tool will do the rest. It also allows the user to make the message stand out by using tags that automatically fill in the prospect’s name, company, and more. This tool also has a real-time detailed analytics dashboard to allow the user to see the most successful campaigns and monitor the health of their account based on their LinkedIn SSI score. Users can also collect valuable public data regarding their connections to allow for follow-up using multiple channels. And users can link Kennected with their preferred CRM.
Kennected also offers a proven agency white label partner solution. They have an Agency Department made up of people who specialize in handling their white label or private label partners. Kennected may be the best choice for those who are looking to white label a proven commodity.
Founded in 2018, Kennected is a software as a service (SaaS) company that develops and offers tools for lead generation, automation, and education to help simplify the marketing activities of business owners and entrepreneurs. One example is their Lead Flow Mastery education platform that teaches LinkedIn mastery to entrepreneurs and business owners, such as personal branding, building relationships, copywriting, and how to apply their innovative marketing software. They have also developed a way to automate the prospecting and outreach activities through LinkedIn automation. And they are offering assistance to various companies of different sizes to generate leads that will ultimately be converted into their customers with the end result of boosting their revenue.