True Influence Extends 80 million Verified Contacts to B2B Marketers

True Influence, a marketing and sales solutions provider, puts out its domestic and international contact data for B2B marketers. It is extending 80 million verified professional contacts in its Marketing Cloud. This enables customers to encompass the value of their True Influence campaigns by supplementing the leads delivered with additional intent-driven contacts at the same business-targeted companies.

In a statement, Brian Giese, CEO of True Influence, said, “We created our identity graph capabilities without using third-party cookies. We provide a channel where user engagement can continue while eradicating the struggle that some companies will have as the industry moves away from third-party cookies.

The elimination of third-party cookies follows the industry trend to abandon the pseudo-intrusive data collection process. A variety of companies are adopting this as alternative records to replace them. In particular, True Influence’s contact details allow users to segment and address target groups based on buyer groups, current interest, and company/demographic information. Customers can use the data to build intent-driven audiences and activate them across AdTech channels by shrouding first-party data and ABM audiences and prioritizing them based on top intent.