True Influence Unveils New Intelligence For Flagship ABM Platform, InsightBASE

True Influence | November 15, 2016

Trailblazing Account-Based Marketing firm, True Influence, has announced details of another eagerly anticipated analytics report for its flagship platform, InsightBASE. This newest report, ?Company Keyword View," gives subscribers unprecedented data-based intelligence to enhance their targeted B2B marketing campaigns. The new Company Keyword View enables users to discover surging topics for specific companies including all locations associated with that company, providing time based intent signaling data for B2B marketers. The downloadable results can be filtered by geographic location, showing the level of keyword interest for precise targeting of marketing campaigns as well as intelligence insight. Brian Giese, CEO of True Influence, announced the new InsightBASE Insight Intelligence in the following statement: ?True Influence is very proud to share this value-added data for InsightBASE. Following our last product update, we created this new intelligence in response to customer feedback. We are improving InsightBASE on a continual basis and expanding the platform by implementing valuable additions like this one."

Spotlight

Account-based marketing is hot and inbound marketing is complicated, so how do you create campaigns that produce results quickly? In this comprehensive tip guide written specifically with demand generation in mind, you’ll learn how to:Strategically plan and launch a successful ABM strategy that is integrated with other important marketing initiatives.


Other News
ACCOUNT BASED DATA

Frost & Sullivan Recognizes GlobalSign with the 2022 Global Competitive Strategy Leadership Award in the Holistic TLS Certificate Market

GMO GlobalSign, Frost & Sullivan | September 21, 2022

Based on its recent analysis of the Global Holistic TLS Certificate Market, Frost & Sullivan recognizes GMO GlobalSign with the 2022 Competitive Strategy Leadership Award for deploying a wide range of public key infrastructure (PKI) security and digital identity management technologies. GMO GlobalSign is a well-established certificate authority (CA) and market-leading company in the holistic TLS certificate market, with an impressive market share of 8.9% in 2021. GlobalSign delivers multiple products and services in the field of PKI, such as authentication, managed SSL/TLS, secure email, code signing, and digital signatures, among others. Particularly, with one of its main products, AEG, GlobalSign has increased its innovative strength and leadership by automating complex tasks that would otherwise be costly and time consuming. “GlobalSign has established itself as a trusted CA among its customers for 25 years. Armed with a strong understanding of customer needs, the CA’s product development and go-to-market strategies address key customer pain points around online identities,” said Swetha Krishnamoorthi, Senior Industry Analyst, Cybersecurity at Frost & Sullivan. “GlobalSign has established itself as a trusted CA among its customers for 25 years. Armed with a strong understanding of customer needs, the CA’s product development and go-to-market strategies address key customer pain points around online identities,” said Swetha Krishnamoorthi, Senior Industry Analyst, Cybersecurity at Frost & Sullivan. “GlobalSign offers a cloud-based certificate lifecycle management (CLM) platform, Atlas, which ensures high scalability, throughput, and availability for certificate issuance. With the help of automation, Atlas empowers IT teams to flexibly manage and authenticate a broad array of identities – users, machines, IoT and mobile devices, and servers.” Customer experience was, and continues to be, a massive factor in how GlobalSign’s next generation certificate management platform, Atlas, has been designed. “GlobalSign also leverages its extensive partner network to build its customer base,” noted Swetha. “The company believes in creating a superior user experience on its platforms so that customers have less of a need for support. GlobalSign also empowers customers with the help of its AI-powered chatbot.” The company also launches extensive account-based marketing campaigns aimed at acquiring new leads, with the potential to become GlobalSign customers. As a result, GlobalSign stands out in the TLS certificate market and is expected to continue expanding in the coming years. Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to execute a strategy successfully that results in stronger market share, competitive brand positioning, and customer satisfaction. Frost & Sullivan Best Practices Awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry. About GMO GlobalSign As one of the world’s most deeply-rooted certificate authorities, GlobalSign is the leading provider of trusted identity and security solutions enabling businesses, large enterprises, cloud-based service providers, and IoT innovators worldwide to conduct secure online communications, manage millions of verified digital identities and automate authentication and encryption. Its high-scale PKI and identity solutions support the billions of services, devices, people, and things comprising the IoT. A subsidiary of Japan-based GMO GlobalSign Holdings K.K. and GMO Internet Group, GMO GlobalSign has offices in the Americas, Europe and Asia. For more information, visit https://www.globalsign.com.

Read More

ACCOUNT BASED DATA

Simplr Announces MOMENTOUS '22: The Premier Event for NOW CX

Simplr | September 15, 2022

Simplr today announced that registration is open for MOMENTOUS '22, the premier annual event dedicated to exploring the future of CX and the NOW Customer. The event will be held in-person at the Grand Hyatt, Nashville from November 1-2, 2022. Last year's inaugural MOMENTOUS virtual event marked the launch of the NOW CX movement, a groundbreaking approach that's custom fit to meet and exceed the demands of the NOW Customer. Now in its second year, MOMENTOUS '22 will feature customer service and marketing leaders representing brands including Restaurant Brands International, Asurion, Chubbies, Princess Polly, and more. Presentations will cover the following topics: 3 Most Important Things to Have in a Chatbot What Everyone Should (and Should Not) Consider When Applying AI to a Customer Service Strategy How to Bring the In-Store Experience Online and the Online Experience In-Store Why Customer Service Employees Are Your #1 Brand Ambassadors Weathering a Downturn without Letting Customers Down "CX, marketing and ecommerce leaders are currently faced with a daunting task: how to efficiently and effectively meet the ever-changing expectations of the NOW Customer while simultaneously navigating their way through a time of economic uncertainty," said Daniel Rodrigurez, Simplr CMO. "With MOMENTOUS '22, we are honored to bring together the best minds in the business when it comes to facilitating truly exceptional relations between consumers and companies and help other leaders establish a NOW CX foundation upon which they can build durable success for years to come." "CX, marketing and ecommerce leaders are currently faced with a daunting task: how to efficiently and effectively meet the ever-changing expectations of the NOW Customer while simultaneously navigating their way through a time of economic uncertainty," said Daniel Rodrigurez, Simplr CMO. About Simplr Simplr is the conversational experience platform for the NOW CX era. The company's AI-enabled platform unites chatbots and human assistance to deliver instantly scalable premium pre-sale shopping assistance and customer support. The result for Simplr customers is best-in-class experiences throughout the consumer journey, increasing loyalty, satisfaction, and revenue. Simplr is funded by Asurion, which continues to support its growth. Find more information about Simplr at https://www.simplr.ai/.

Read More

TARGETED ACCOUNT STRATEGY

ON24 Powers the Next Generation of Webinar Marketing and Digital Engagement with ON24 Elite Explore

ON24 | August 30, 2022

ON24 (NYSE: ONTF) today announced the next evolution of its webinar solution, ON24 Elite Explore, to make it even easier for marketers to create engaging, intuitive, and impactful experiences for their audiences. ON24 Elite Explore reimagines the audience webinar experience with the ability to customize and brand touchpoints and deliver interactive and personalized calls-to-action across a sleek and consumer-friendly interface. The company also introduced new features across the ON24 platform, including ON24 Forums, ON24 Intelligence, and ON24 Connect, to increase audience engagement, capture more buyer insights, enhance reporting, and provide advanced data integrations with leading CRM and marketing automation solutions. “We’re continually reimagining the webinar to give customers a solution that exceeds audience expectations, deepens engagement, and delivers the insights businesses needs to drive revenue,” said Jayesh Sahasi, executive vice president of products and CTO at ON24. “We’re continually reimagining the webinar to give customers a solution that exceeds audience expectations, deepens engagement, and delivers the insights businesses needs to drive revenue,” said Jayesh Sahasi, executive vice president of products and CTO at ON24. “ON24 Elite Explore provides a modern look and feel with features that drive engagement and capture actionable first-person data for sales and marketing follow-up.” ON24 Elite Explore gives B2B marketers new ways to create and deliver webinar experiences and engage their audiences with the following new features and capabilities: Redesigned user interface – An enhanced webinar production and design experience with new events, create, overview, and archive pages that make it easier to setup, manage, and search for events. Customized viewing experiences – New layouts allow marketers to customize registration and lobby pages, engagement tools, and virtual backgrounds for presenter and audience consoles. New styling option for engagement tools – Adjust the appearance of engagement tools in the audience console for a cleaner look, increased branding, and more audience interactivity during an event. Enhanced recording and production – Recording tools give presenters the power of a production studio at their fingertips to import media and stitch clips together to create a cohesive recording. Cookie consent banner – Enable a General Data Protection Regulation (GDPR) cookie consent banner to give registrants and attendees the ability to opt-in to cookies and manage their preferences. ON24 is also introducing additional enhancements across the ON24 platform. In ON24 Forums, users can pin and spotlight presenters and attendees to keep specific speakers on video. New reporting capabilities in ON24 Intelligence enable marketers to view metrics and trends such as the number of registrants and attendees, minutes viewed, and engagement scores in ON24 Forums events, as well as access audience and usage details for different categories, groups, and conversion data in ON24 Engagement Hub. And API enhancements in ON24 Connect integrate ON24 engagement and registration data with CRM/MAP platforms to get deeper insights into customer activity and better inform sales and marketing follow-up. All innovations in ON24 Elite Explore and across the ON24 platform are available now. To learn more about the new features and capabilities, register for the upcoming product launch webinar at ON24.com/events/product-innovation-august-2022/. About ON24 ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive ​revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

Read More

ACCOUNT BASED DATA

Emplifi Summit Brings CX Leaders from the NFL, Virgin Media, and TikTok to the Virtual Stage

Emplifi | September 29, 2022

Emplifi, the leading customer experience platform, today announced the speaker lineup for this year’s Emplifi Summit virtual event, which is taking place on October 5, 2022, with online sessions starting at 9:00 a.m. EST. Speakers include a wide array of marketing experts and CX thought leaders from the world’s most recognizable brands, including the NFL, Virgin Media, and TikTok. Emplifi CEO Mark Zablan will kick off the event with an opening keynote on how the customer journey of the future is taking shape now – and what brands can do to prepare. "Today’s consumers are begging for more authentic relationships with brands. They want personal and effortless customer experiences." said Zarnaz Arlia, Emplifi CMO. "Today’s consumers are begging for more authentic relationships with brands. They want personal and effortless customer experiences. The good news for marketers is that we have the technology and resources to deliver remarkable experiences. The challenge is using the technology to our advantage without allowing it to hamper the customer-brand relationship," said Zarnaz Arlia, Emplifi CMO. "We’ve designed this year’s summit to address this very challenge and have recruited some of the best minds in the business to share how they are building unforgettable customer experiences across their marketing channels." Emplifi Summit 2022 speakers include: Timothy Armoo, Founder of the marketing agency Fanbytes: Timothy’s session will cover the new world of social media, looking at all the ways GenZ interacts online and offering insights on how to build successful marketing strategies for emerging channels. Rachael Courtney, Senior Social Marketing Lead for Virgin Media: Rachael will join Emplifi CXO Shellie Vornhagen in a conversation covering Virgin Media’s CX efforts and how the brand is maximizing the value of its customer interactions. Britt Deise, Manager of Club Social Marketing for the NFL: Britt will share how the NFL drives social growth and engagement across all 32 clubs Jyri Kidwell, Head of Creative and Creator Partnerships at TikTok: Will discuss how to get started on TikTok, outlining best practices and tips for content creators who are looking to unleash the power of video. Katy Leeson, CEO of Relentless Media: Katy will join Emplifi CMO Zarnaz Arlia for a heartfelt conversation on the realities of burnout, imposter syndrome, and how company actions and culture inform the brand purpose… and brand perceptions. Fred Reichheld, Bain Fellow and bestselling author: Credited as a customer loyalty guru, Fred will share insights from his most recent business book “Winning on Purpose,” offering a deep-dive into the power of customer love and why leaders must avoid mistaking profits for purpose as their companies grow. Emplifi Summit is a virtual event tailored for brand marketers looking to create unforgettable customer experiences. To find out more about the Emplifi Summit and register to attend, visit the event website: Emplifi Summit 2022. About Emplifi Emplifi is the leading unified CX platform that brings marketing, commerce, and care together to help businesses close the customer experience gap. More than 7,800 brands, including Delta Air Lines, Ford Motor Company, and McDonald's, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit www.emplifi.io.

Read More

Spotlight

Account-based marketing is hot and inbound marketing is complicated, so how do you create campaigns that produce results quickly? In this comprehensive tip guide written specifically with demand generation in mind, you’ll learn how to:Strategically plan and launch a successful ABM strategy that is integrated with other important marketing initiatives.

Resources