BUYER INTENT DATA

True Influence® will supply data to federal agencies

True Influence | July 29, 2021

True Influence®, the data-driven sales and marketing solutions technology provider, announced today that Grist Mill Exchange would host True Influence's B2B intent data listings on their federal data marketplace, as well as promote and broker data agreements between federal agencies for data monetization.

"We are enthusiastic about our connection with Grist Mill because it allows us to interact with a new market that has been tough to reach in the past," stated True Influence CEO Brian Giese. "We have always been committed to providing the most accurate data on the market to B2B sales and marketing businesses, and we are now able to provide the same high-quality data to government-only data consumers."

True Influence provides high-quality data for overall market and reach analysis, engagement reporting, and projecting campaign results. True Influence employs a three-pronged patented algorithm process to find high-quality contacts, ensuring that only real, active B2B contact records are given. It all starts with Identity Graph TriangulationTM, which matches contact and business identities to provide a unified, omnichannel view of an individual and account. The True Influence Relevance EngineTM then adds intent to these records by examining actions and identifying intent signals using natural language processing, machine learning, and artificial intelligence to acquire a clear picture of individual and organisational purchasing intent. Finally, every lead data is TripleCheck® confirmed to ensure accuracy and deliverability.

Grist Mill Exchange has developed a platform that connects data providers with government customers seeking to obtain data for usage within the federal government.

"We are happy to be cooperating with True Influence to deliver their extremely important statistics through what we believe is genuinely an unique marketplace-like platform," said Kristin Wood, president of Grist Mill Exchange. Kristin Wood, a former senior analyst, sees the Grist Mill Exchange as a game changer for analysts and data producers. "We created the Grist Mill Exchange with the understanding that data is critical to planning and analysis in both public and private businesses, especially in the age of the Internet of Things. The exchange enables a wide range of companies, from small to large, to purchase the data they require at the time they require it."

About True Influence:
True Influence, founded in 2008, is a forerunner in the discovery, processing, and transmission of important buyer intent signals in the B2B sector. We capture and store decision-makers' content consumption activities throughout the whole internet as part of our exclusive method to identity resolution and intent signal analysis. To help our customers earn new business, we masterfully leverage data, technology, and content to generate high-impact marketing campaigns. True Influence creates money across numerous industries by promoting brands and products from successful worldwide corporations such as IBM, Microsoft, and Cisco. Numerous industry awards have recognised our innovation, including the 2021 People's Choice Stevie Award for Favorite New Product, the 2019 and 2020 MarTech Breakthrough Award for Best Influencer Marketing Management Platform, the 2020 Business Intelligence Group's BIG Award for Business for Company of the Year, and the 2020 CIO Applications Award for Top MarTech Solution Providers.

Spotlight

Account-based marketing (ABM) is shaping up to be the biggest revenue driver for B2B business for years to come. While ABM as a business strategy has been around for quite some time, emerging technologies and new ways of looking at customer data have made it a red-hot topic and the go-to B2B strategy right now.


Other News
ACCOUNT BASED DATA

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Momentum ITSMA | November 01, 2022

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ABM ACCOUNTS

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Optimizely | October 11, 2022

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ACCOUNT BASED DATA

TechTarget Archer Awards Recognize APAC’s Best in Data-Driven Marketing and Sales

TechTarget, Archer Awards | September 13, 2022

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ABM ACCOUNTS

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Momentum ITSMA | October 25, 2022

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Spotlight

Account-based marketing (ABM) is shaping up to be the biggest revenue driver for B2B business for years to come. While ABM as a business strategy has been around for quite some time, emerging technologies and new ways of looking at customer data have made it a red-hot topic and the go-to B2B strategy right now.

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