ACCOUNT BASED DATA
Momentum ITSMA | November 01, 2022
Momentum ITSMA is delighted to announce the acquisition of B2B go-to-market consultancy, OneGTM. OneGTM specializes in helping B2B technology businesses plan and execute successful go-to-market (GTM) strategies.
The acquisition — part of Momentum ITSMA's drive to broaden and deepen its services for B2B marketers — will address client needs for GTM expertise at a time where industry changes and growing partner ecosystems are adding new complexity and risk to processes.
As customer value chains are reinvented and the number of partners are expected to grow x10 over the next five years, nearly half of B2B CMOs rank improvements in partner experience as a top strategy for growth.
Marketing leaders must orchestrate partner alignment across the entire indirect customer lifecycle — from early on in the buyer journey to ensuring a lifetime of customer success.
After the acquisition, clients will have the proven expertise to:
Build resilient and agile GTM strategies that encompass extended partner ecosystems
Orchestrate channel alignment across the full customer lifecycle
Drive greater customer relevance with industry-or-segment-focused GTM programs
Employ deep account-based growth skills to enrich both customer and partner experience
Maximize marketing technology investment
Develop the internal teams needed to deliver effective GTM strategies
The OneGTM team will join Momentum ITSMA's world-class Growth Consulting service line — with their specialist GTM expertise being fully integrated into our client offer.
Furthermore, OneGTM's European and US technology client base reflects Momentum ITSMA's strategic focus areas.
Phil Brown, Managing Director of OneGTM, will bring further knowledge to the Growth Hub, so members of our unique global B2B marketing community can gain access to a proven GTM expert.
"Given the complexity of the go-to-market challenges our clients face, they need to be able to call upon a broad range of skills and expertise, working in a fully aligned way. By joining Momentum ITSMA, we can offer our clients access to a much broader range of expertise in key areas such as market research, account-based growth strategies and marketing skills development. We're hugely excited by the opportunity to be part of the world's leading growth consultancy," Phil Brown said.
Alisha Lyndon, CEO of Momentum ITSMA, said: "We listen very carefully to what clients say and it's clear there is a growing need for deeper go-to-market expertise from consulting and analyst firms."
Alisha Lyndon, CEO of Momentum ITSMA, said: "We listen very carefully to what clients say and it's clear there is a growing need for deeper go-to-market expertise from consulting and analyst firms. Our acquisition of OneGTM addresses this. We are delighted to welcome Phil and the OneGTM team to Momentum ITSMA. They add further depth to our extraordinary Growth Consulting offer. We will continue to deepen and broaden our offer to clients in the coming months."
Optimizely | October 11, 2022
Optimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, has wrapped its annual Opticon event. Opticon brought together and connected leaders of technology, media, business, and brands for conversations on the rapid evolutions and innovations shaping marketing and the future of digital experiences.
Optimizely welcomed nearly 900 attendees from industry-leading brands, as well as customers, media, analysts, and more across 45 sessions during the three-day event focused on future-forward solutions to the industry’s most complex challenges and “enemies” of every digital leader: complexity to get things done, uncertainty about what works, and inertia caused by siloed and non-actionable data. Additional highlights from this year’s event, include:
The Future is Boundless: In his keynote session, Alex Atzberger, Chief Executive Officer at Optimizely, outlined the complexities holding brands back from achieving outcomes and introduced Boundless Digital Invention, a new way for digital leaders to improve outcomes such as increased revenue, lower TCO, and decreased customer acquisition costs.
“At Optimizely, we unleash brand potential as the world’s only DXP designed to help reinvent how marketing works. With Boundless Digital Invention, marketers can orchestrate, monetize, and experiment at every point,” Atzberger said during the session. “By removing complexities and barriers, brands can drive business success with boundless possibilities and infinite outcomes.”
The Road to Revolutionary Experiences: Chief Product Officer Justin Anovick previewed Optimizely’s upcoming product roadmap, exploring what’s possible in the digital landscape and how Optimizely delivers value to customers through its Orchestrate, Monetize, and Experiment solutions, encompassing ideation, development, engagement, testing, learning, and beyond.
“For Optimizely, DXP is all about being better together – so that every team is unlimited in what they can accomplish,” Anovick said during his keynote. “Having acquired five companies over the past few years, it’s one-dimensional to view our recent work simply as ‘the whole is better than the sum of its parts.’ Because we understand that it’s not just about the totality of our different capabilities – it’s also about what each individual component brings to the table.”
During Opticon, Optimizely announced its new Orchestrate solution, combining its three best-in-class products – Content Marketing (CMP), Content Management (CMS), and Digital Asset Management (DAM) – into a comprehensive offering. Orchestrate transforms how marketing teams work, enabling them to manage the entire content lifecycle and deliver better digital experiences. Optimizely also released Real-Time Segmentation, a first-of-its kind offering that allows marketers to segment customers in the moment of engagement to deliver highly relevant, personalized digital experiences. The solution integrates across all products and leverages “fresh data” to reflect the true state of an audience, eliminating data refresh intervals that can delay customer insights.
Reinventing How Marketing Works: Optimizely Chief Marketing Officer Kirsten Allegri Williams explored how the demands of the marketing landscape and technology have transformed marketers themselves, including the creation of the digital execution gap between what customers expect and what we can deliver.
“Marketers and product leaders have become part of the same digital team, partnering together to create better channel strategy, better design and content decisions, and deeper user engagement right within the product,” Allegri Williams said in the keynote. “To close the digital execution gap, we need to reinvent how marketers work. Along with all other core functions, like HR, Finance, and IT, marketing deserves its own system of record. With the new evolution of Optimizely, we finally have it.”
“We all know martech has become too complex,” said Lorenz Gan, Chief Digital Officer and CIO of New Era Cap LLC.
“We all know martech has become too complex,” said Lorenz Gan, Chief Digital Officer and CIO of New Era Cap LLC. “The customer experience is too important to be left to a patchwork of disconnected systems. That’s why I am grateful for the unified vision that Optimizely has built.”
Recordings of the Day One and Day Two keynotes are now available.
Learn more about our upcoming Opticon Tour events taking place in London on Friday, Nov. 4, and Stockholm on Tuesday, Nov. 8.
At Optimizely, we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
ACCOUNT BASED DATA
TechTarget, Archer Awards | September 13, 2022
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services, recognized exceptional technology marketing and sales leaders across Asia Pacific (APAC) in its 2022 Archer Awards.
All the award recipients are running innovative digital marketing and sales programs across the region, all fueled by intent data.
“Even at a time when some face-to-face activities have re-entered the marketing mix, these companies understand that most pre-purchase research is happening online and independent of tech vendors,” said Michael Cotoia, CEO, TechTarget.
“Even at a time when some face-to-face activities have re-entered the marketing mix, these companies understand that most pre-purchase research is happening online and independent of tech vendors,” said Michael Cotoia, CEO, TechTarget. “They are leveraging intent data to identify and reach the right accounts, engage buying teams earlier and set their sales teams up to close deals faster.”
This is the fourth consecutive year that TechTarget has shined the spotlight on industry accomplishments in APAC as part of its global Archer Awards program.
“While their programs are different, the winners share an understanding that data is the most powerful way to deliver breakthrough results and maintain a powerful edge for their organizations in a highly competitive market,” said Jon Panker, Managing Director APAC, TechTarget. “We are extremely proud to recognize and celebrate their incredible achievements.”
2022 Archer Award APAC Winners
Digital Marketer of the Year – Molita Coelho, Head of Field Marketing APJ, Okta
Digital Team of the Year – Red Hat Demand Center APAC
Priority EngineTM Marketing Team of the Year – SoftIron
Priority Engine Sales Team of the Year – CrowdStrike APJ
Best Account-Based Marketing Program – DataStax APAC
Best Demand Generation Program – SAP Southeast Asia
Best Thought Leadership Program – AWS APAC
To learn more about TechTarget customer success, visit https://www.techtarget.com/customer-success/.
About the Archer Awards
TechTarget developed the Archer Awards to annually recognize innovative customers: sales and marketing leaders who demonstrate data-driven excellence and are driving remarkable results in partnership with TechTarget. In its fourth year, the Archer Awards program recognizes customers in North America, EMEA and APAC.
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.
Momentum ITSMA | October 25, 2022
Leap Advisors offer expert advice on addressing marketing challenges to drive stronger revenues
BOSTON, MA – Oct 25, 2022 – Leap, the advisory arm of Revenue Marketing consultancy Demand Spring today released ‘The Ultimate Guide to Revenue Marketing for Leaders’. In this guide, world-renowned marketers offer inside perspectives and expert advice on addressing today’s marketing challenges to help drive stronger revenues.
From such topics as ‘Managing Pipeline Risk’, to ‘Innate Intelligence Techniques That Drive Response’, to ‘Solving for Social’ - this eBook dives into areas that marketing leaders want to know more about, with insights from some of the most experienced marketing executives in the business.
Seasoned technology and marketing leader Buell Duncan dives into the timely topic of marketing through a recession, providing insights into how marketing leaders can help their organizations, customers, and teams emerge stronger.
Carol Meyers, former CMO with a number of large enterprise organizations including Rapid7, shares her expertise on product-led growth, and highlights four ways marketing organizations can be more responsive to consumers.
Jennifer Batley, former president of Napkyn Analytics and CMO of Gordon Foods, discusses the importance of communicating branding to non-marketers, and shares four ways to influence stakeholders to trust the brand makers.
In his piece on personalization vs privacy, data security and privacy expert Chris Arrendale looks at how organizations can achieve both concepts by managing consent, and revamping data collection and data lifecycle processes.
“Marketers need to keep innovating - we can’t keep doing the same thing year after year and still expect to see results,” said Matt Roberts, CEO of Demand Spring. “We developed this publication to help marketing leaders continue to innovate and hone their craft by learning from the perspectives of marketing experts who throughout their careers have had the foresight to stay ahead of the curve, predict upcoming marketing trends, and have achieved some incredible results.”
“Marketers need to keep innovating - we can’t keep doing the same thing year after year and still expect to see results,” said Matt Roberts, CEO of Demand Spring.
To download The Ultimate Guide to Revenue Marketing for Leaders, visit https://demandspring.com/whitepapers/.
Leap Advisory by Demand Spring offers personalized, actionable advice from top B2B marketing executives to help organizations drive growth. Leap advisors are marketing experts who have worked in the field and know the real-life obstacles and challenges faced by marketers. Leap’s subscription-based advisory service is available in 3 and 12-month packages. For more information, visit www.demandspring.com/leap.
About Demand Spring
Demand Spring is an integrated Revenue Marketing consultancy that helps marketing organizations stand taller by enabling them to scale their ability to contribute to pipeline and revenue. Our team of Revenue Marketing Strategists, Content Marketers, and Marketing Technologists help our clients transform their marketing practices, deliver exceptional customer experiences, and drive revenue. For more information, visit www.demandspring.com.