Buyer Intent Data

True Influence® will supply data to federal agencies

True Influence®, the data-driven sales and marketing solutions technology provider, announced today that Grist Mill Exchange would host True Influence's B2B intent data listings on their federal data marketplace, as well as promote and broker data agreements between federal agencies for data monetization.

"We are enthusiastic about our connection with Grist Mill because it allows us to interact with a new market that has been tough to reach in the past," stated True Influence CEO Brian Giese. "We have always been committed to providing the most accurate data on the market to B2B sales and marketing businesses, and we are now able to provide the same high-quality data to government-only data consumers."

True Influence provides high-quality data for overall market and reach analysis, engagement reporting, and projecting campaign results. True Influence employs a three-pronged patented algorithm process to find high-quality contacts, ensuring that only real, active B2B contact records are given. It all starts with Identity Graph TriangulationTM, which matches contact and business identities to provide a unified, omnichannel view of an individual and account. The True Influence Relevance EngineTM then adds intent to these records by examining actions and identifying intent signals using natural language processing, machine learning, and artificial intelligence to acquire a clear picture of individual and organisational purchasing intent. Finally, every lead data is TripleCheck® confirmed to ensure accuracy and deliverability.

Grist Mill Exchange has developed a platform that connects data providers with government customers seeking to obtain data for usage within the federal government.

"We are happy to be cooperating with True Influence to deliver their extremely important statistics through what we believe is genuinely an unique marketplace-like platform," said Kristin Wood, president of Grist Mill Exchange. Kristin Wood, a former senior analyst, sees the Grist Mill Exchange as a game changer for analysts and data producers. "We created the Grist Mill Exchange with the understanding that data is critical to planning and analysis in both public and private businesses, especially in the age of the Internet of Things. The exchange enables a wide range of companies, from small to large, to purchase the data they require at the time they require it."

About True Influence:
True Influence, founded in 2008, is a forerunner in the discovery, processing, and transmission of important buyer intent signals in the B2B sector. We capture and store decision-makers' content consumption activities throughout the whole internet as part of our exclusive method to identity resolution and intent signal analysis. To help our customers earn new business, we masterfully leverage data, technology, and content to generate high-impact marketing campaigns. True Influence creates money across numerous industries by promoting brands and products from successful worldwide corporations such as IBM, Microsoft, and Cisco. Numerous industry awards have recognised our innovation, including the 2021 People's Choice Stevie Award for Favorite New Product, the 2019 and 2020 MarTech Breakthrough Award for Best Influencer Marketing Management Platform, the 2020 Business Intelligence Group's BIG Award for Business for Company of the Year, and the 2020 CIO Applications Award for Top MarTech Solution Providers.


Other News
Account Based Data

DemandScience Listed on the Inc. 5000 Fastest-Growing Companies List

DemandScience | September 22, 2023

DemandScience, a prominent AI-driven B2B demand generation company specializing in boosting sales pipeline growth for global marketing and sales organizations, has announced its 10th consecutive inclusion in the prestigious Inc. 5000 list. This remarkable achievement places DemandScience among the elite, making it one of only 143 companies to attain this honor ten times in history as one of America's fastest-growing private companies. With an impressive three-year revenue growth rate of 214%, DemandScience secures its position at #2,546 on this year's Inc. 5000 list. The 2023 Inc. 5000 lineup features companies that have not only achieved rapid revenue growth but have also adeptly maneuvered through challenges like inflationary pressures, elevated capital costs, and a competitive labor market. Collectively, this year's Inc. 5000 companies have contributed 1,187,266 job additions to the economy over the past three years. Barry Harrigan, Co-founder of DemandScience, said, When we founded DemandScience in 2012, we knew B2B companies were ready for an innovative approach that brought marketing and science together to counter their complex demand generation problems. Two years later we made the Inc. 5000 as one of the fastest-growing companies in the market and the world – and we have not looked back. And now, as pioneers in integrating AI into the demand generation space, our success will help us revolutionize and lead the charge. [Source – Globe Newswire] DemandScience's dedication to fostering work-life balance has earned the company several accolades. Notably, it secured a Great Place To Work Certificate for both 2023 and 2022, clinched an impressive #5 position on Fortune Magazine's prestigious Best Workplaces in Advertising & Marketing list last autumn, and received recognition as a Best Place to Work by the esteemed Boston Business Journal. Peter Cannone, Chair and CEO of DemandScience, stated, We’re a trusted partner for over 1,500 global B2B companies, working collaboratively to assist solve their demand generation obstacles and help them exceed their business goals. Their success has fueled our growth and our ability to develop innovative and solutions for pipeline growth, data protection, accurate B2B data, intelligence, and insights. [Source – Globe Newswire] About DemandScience DemandScience stands as a leading AI-driven B2B demand generation company, propelling pipeline growth for businesses. Their advanced intelligence platform equips worldwide B2B enterprises to pinpoint promising prospects and precisely target potential buyers already in the market. Leveraging cutting-edge technologies and AI advancements, the company guarantees the prompt provision of precise data, insights, and indicators, enhancing the buyer's path from initial interaction to conversion. Established in 2012, DemandScience serves a clientele of 1,500 global customers with top-notch solutions, data, and leads.

Read More

Buyer Intent Data

InMoment and Contentsquare Partners to Help Businesses Visualize CX

InMoment | September 25, 2023

InMoment, a prominent provider of Experience Improvement (XI) solutions, has announced that it has partnered with a worldwide leader in digital experience analytics, Contentsquare, to help businesses visualize customer experiences (CX) in order to add an additional layer of analysis and visualization for revealing digital experience behaviors. Managing Director of InMoment North America, Mehul Nagrani, said, In today’s world where consumers research brands and purchase products & services digitally, our collaboration with Contentsquare and their digital analytics tool suite combined with our text analytics and AI-powered platform is key to enabling businesses make even more informed decisions across all customer touch points. [Source – Business Wire] Nagrani stated that, together with their technology and expertise, they are poised to unlock new dimensions of user experience, and they cannot wait to see what the future holds. InMoment's XI Platform and integrated CX strategy collect data signals from various sources and leverage award-winning AI-powered tools for richer analytics. Through their collaboration with Contentsquare, CX teams and marketers gain valuable insights into user behavior and in-page experiences for website and mobile app visitors. Contentsquare's suite of advanced digital experience analytics tools and Session Replay capabilities enable teams to identify specific pain points in the customer journey, facilitating quicker, data-driven actions to further enhance the customer experience. Executive Vice President of Global Business Development & Partnerships at Contentsquare, Gilad Zubery, stated, Contentsquare’s suite of advanced digital experience analytics tools is connected perfectly with InMoment’s, which drives business growth and value through an integrated customer experiences approach using AI and strategic expertise to assist businesses contextualize their data and prioritize their business efforts across the whole customer journey. We are very proud and thrilled about this partnership! [Source – Business Wire] The collaboration between InMoment and Contentsquare empowers businesses to gain a deeper understanding of user behaviors and issues beyond the digital experience. This enhanced insight enables them to make informed decisions about when and how to engage with customers effectively. About InMoment Headquartered in South Jordan, Utah, InMoment is a leading Experience Improvement (XI) solution provider. The company's mission revolves around assisting clients in enhancing experiences at the critical intersection of customer, employee, and business needs. At the core of their operations lies the connection of clients with their most essential priorities, accomplished through a distinctive fusion of data, technology, and human proficiency. Leveraging their cutting-edge technology platform, extensive domain knowledge, and worldwide teams of specialists, they bring a distinct emphasis on Experience Improvement (XI) to enable clients to seize pivotal moments.

Read More

Buyer Intent Data

ZoomInfo Expands Global Business Coverage by 6x Since 2021, Offering Access to 104 Million Companies

Business Wire | October 17, 2023

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, announced that its global business-to-business (B2B) data now covers 321 million professional contacts at 104 million companies, giving customers vastly expanded access to business buyers around the world. In just the last two years, ZoomInfo has grown the number of global companies in its data platform by more than 6x, while tripling both the number of global contacts and the number of global mobile phone numbers available to its customers. In continental Europe, ZoomInfo has expanded its catalogue of mobile numbers by 13x whilst growing mobiles in the U.K. by 6x. Following recent, significant investments in its international data, ZoomInfo customers now have access to over 200 million business contacts markets outside North America – such as Europe, Asia, and Australia. This expanded coverage gives sales and marketing teams a competitive edge globally by broadening their reach and enabling more effective strategies when targeting international markets. “We leverage our large, proprietary contributory network and advanced capabilities to develop scale and quality of data that is unmatched in the industry,” ZoomInfo Vice President of Product Management Sneh Kakileti said. “With a focus on expanding our offerings in EMEA, we’ve invested significantly over the past two years into enhancing our global company and contact intelligence. GTM teams both in the U.S. and abroad can now close more deals with customers around the world.” ZoomInfo has also invested heavily in its data assets beyond its global contacts and company profiles, providing revenue organisations with access to more than: Worldwide: 174 million email addresses 94 million mobile numbers 70 million direct phone numbers Outside North America: 104 million email addresses 45 million mobile numbers 27 million direct phone numbers We’ve worked with ZoomInfo since 2021. As a global business we rely on data to drive multiple business functions, said Patrick Scully, managing director at Kintec Recruitment, located in Manchester, England. ZoomInfo’s platform is fantastic — it’s the best tool for sales/cold business development. I’ve used it to close significant new business deals within my region. I rate the product highly and have seen valuable improvements in their global data coverage. I look forward to continuing to drive growth through our partnership. ZoomInfo utilises artificial intelligence (AI) technology to guarantee greater accuracy in its contact and company profiles. In addition, a dedicated team of over 300 researchers actively collects and verifies data, validating each data point through a multi-step process. ZoomInfo is a leader in privacy, with a particular focus on supporting global enterprises and European businesses. ZoomInfo supports privacy compliance by giving revenue teams the ability to turn on suppression of Do Not Call lists for several countries — which can be used alongside their master suppression lists and ZoomInfo’s other privacy-focused features — enabling them to hide phone numbers and other contact info belonging to individuals who have unsubscribed from that company’s communications or who have registered with their country’s national Do Not Call registry. ZoomInfo applies rigorous methods to ensure data integrity and compliance with international regulations, such as the General Data Protection Regulation (GDPR) in the European Union, including sending email privacy notifications to all addressable data subjects, regardless of their geographic location, as well as by making it easy for individuals to exercise their data rights using ZoomInfo’s Privacy Center. For more information on the data available within ZoomInfo, along with the benefits it provides companies of all sizes worldwide, visit ZoomInfo’s data hub. About ZoomInfo ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is a recognised leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit

Read More

Account Management

Seismic Releases The State of AI in Enablement: 2023 Report, Finds AI Supercharges GTM Efforts and Improves Customer Satisfaction, Despite Hurdles

Business Wire | October 20, 2023

Seismic, the global leader in enablement, today released the findings of The State of AI in Enablement: 2023 Report. More than 600 full-time employees in a sales, enablement, or customer success role at the management level or above in the United States were surveyed, with findings indicating AI-powered enablement technology is a game changer for businesses looking to quickly and efficiently drive revenue growth as they continue to weather the economic storm. The report found that go-to-market (GTM) leaders expect investments in AI to pay off in dividends, as 85% of respondents believe the fusion of AI and GTM strategy will lead to revenue growth for their organization. Among this group, leaders predict an average of 23% growth will be directly attributed to AI utilization over the next five years. The report also found that the majority of GTM leaders use enablement technology, and of those, 84% say that it’s mission-critical to achieving revenue goals. So it comes as no surprise that 89% of those who use the technology already have plans to further invest in 2024. These leaders anticipate enablement budgets to increase by 19% next year – a decision they largely attributed to the significant advancements in AI. What’s more: 93% agree that advancements in AI – and specifically the ways they can bolster enablement efforts – are a major driver for their company’s increasing investment in enablement technology going into next year. However, the impact will not be immediate – overcoming challenges, driving adoption of new tech, and seeing results takes time. Over half (66%) of GTM leaders who have deployed AI tools report that they encountered initial hurdles before eventually realizing positive outcomes. Notably, 51% say that implementation and adoption are their greatest areas of concern in regards to using AI in enablement, which is why enablement tools like Seismic are critical to help facilitate seamless integration within a business’s revenue operations. But these hurdles certainly haven't prevented the march toward progress, with 83% reporting they would like to deploy more AI solutions for their team within the next 12 months. The past year has been wrought with market challenges, which makes AI-powered enablement technology more crucial for business success than ever before, said Doug Winter, CEO and cofounder, Seismic. The proof is in the pudding: When an organization's enablement efforts are streamlined with AI technology, it drives greater GTM efficiency, operational optimization, and better buyer experiences – all of which translate into a stronger bottom line. At Seismic, we are leading the charge to define the future of AI-powered enablement and look forward to working closely with our customers and partners on this endeavor. Additional key report findings include In 2024, a significant majority (93%) of GTM leaders who intend to boost their investment in enablement technology attribute their decision to the significant advancements in AI In fact, over half (54%) of GTM leaders say their organization already uses AI-powered tools for sales enablement The three top functions that GTM leaders are leveraging AI-powered enablement tools for are: 53% use it for content analytics 50% use it for content distribution 48% use it for learning and coaching And businesses are reaping the benefits: 91% of those who have implemented AI tools say that their company has noted an increase in customer satisfaction since implementing AI into their enablement processes However, implementation of AI technology takes time and does not come without challenges. Of those who faced challenges, 54% report integration issues, 41% report a lack of understanding, and 34% report security or privacy concerns That said, the data is clear: the benefits far outweigh the challenges 63% of GTM leaders believe that AI is the primary force behind evolving customer experiences today 73% believe that companies that fail to effectively incorporate AI into their GTM processes will fall behind their competitors within the next three years About Seismic Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement CloudTM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

Read More