TrueInfluence Teams Up With Snowflake To Extend Intent Data Capabilities To Users

TrueInfluence | October 16, 2020

TrueInfluence, a provider of intent-based marketing, sales and demand generation solutions, has announced a partnership with cloud data platform Snowflake to enhance the Snowflake Data Marketplace. The partnership brings intent data insights directly into the Snowflake Data Marketplace to provide business intelligence and analytics capabilities for users’ partners and customers.
"We have always been committed to providing quality intent data to B2B marketing and sales organizations, so partnering with Snowflake made sense in that it allows us to provide our data to more people," said Brian Giese, CEO of True Influence, in a statement. "Working with Snowflake provides fluid access to our data and enables a more efficient means of testing and source-pivoting due to the elimination of redundancies often associated with moving data."

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Effective account-based marketing (ABM) requires ample, timely and accurate account and contact insights. The insights that matter for ABM can be classified by data type and level of granularity. Choosing the right types of insight depends on the organization’s ABM approach.


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CORE ABM

6sense Earns 2022 Top Rated Awards from TrustRadius

6sense | May 13, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, announced that TrustRadius has recognized it as a 2022 Top Rated Awards recipient. 6sense has won in three categories that include Account-Based Marketing, Sales Intelligence, and Intent Data. With a trScore of 8.5 out of 10 and 46 verified customer reviews, 6sense is recognized by the TrustRadius community as a valuable player in the Account-Based Marketing, Sales Intelligence, and Intent Data software categories. "This recognition from TrustRadius and our customers is meaningful because it reflects our commitment to innovate and execute against our vision to transform how revenue teams work, Customers can expect our team to continue to double down on our investments in people and technology to help them leverage the power of AI across the entire buyers' journey to provide a differentiated experience and produce the kind of pipeline that converts to revenue. Revenue teams aligned around insight-driven decisions not only better prioritize time and resources, but they also realize phenomenal outcomes." -Viral Bajaria, 6sense CTO and Co-founder. Since 2016, the TrustRadius Top Rated Awards have become the B2B's industry standard for unbiased recognition of technology products. Based entirely on customer feedback, they have never been influenced by opinion or status as a TrustRadius customer. About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter. About TrustRadius TrustRadius is the most trusted research and review platform for business leaders to find and select the right software for their needs. Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius. Vendors engage and convert high-intent buyers by telling their unique stories through rich reviews. Over 12 million visitors a year create and engage with high-quality review content and data on Trustradius.com. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

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BUYER INTENT DATA

SalesboxAI partners with LeadSift to Enable the B2B Revenue Waterfall & Accelerate Sales

SalesboxAI, LeadSift | June 07, 2022

SalesboxAI, a Conversational ABM platform, has partnered with LeadSift, a leading buyer intent data platform, to make it easy for customers to fuel their AI-powered revenue engine with high-intent opportunities along with their buying committee members. The strategic partnership enables B2B revenue teams to detect high-intent buying groups for acquisition, retention, cross-sell, and upsell opportunities and engage in account-centric conversations using AI Assistants. New partnership makes it easy for B2B marketing teams to fuel their revenue engine with high-intent opportunities. "B2B revenue teams need to detect and manage every opportunity across their waterfall. This integration allows us to reach and engage IT buyers from within active opportunities at scale," said Alex Roy, founder of SalesboxAI. "B2B revenue teams need to detect and manage every opportunity across their waterfall. This integration allows us to reach and engage IT buyers from within active opportunities at scale," said Alex Roy, founder of SalesboxAI. "Intent data alone won't improve your results. It needs the right activation and engagement strategy," said LeadSift Co-founder and CEOTukan Das. "The SalesboxAI platform makes it easy for teams to engage every opportunity in research mode with AI Assistants that continuously look for ways to convert pipeline into revenue," he said. "Now, teams can double down on the buying committee members that are most engaged and score and prioritize opportunities across the waterfall," said Alex, "This will allow them to maximize opportunities across every account and accelerate revenue growth," he said. For B2B organizations that want to learn more about the integration and how it can accelerate their revenue engine, the Founders will be hosting a Live Q&A on June 15, 2022 at 11 AM PDT. About LeadSift LeadSift is an intent data platform helping B2B technologies companies identify in-market buyers at the contact level and engage with them with relevant messaging. Moving beyond targeting by static profile elements like title or company size, LeadSift shows you who is engaging with competitors, keywords, and events that are relevant to your company from the public web. Learn more about LeadSift. About SalesboxAI SalesboxAI's Conversational ABM platform helps B2B sales and marketing teams accelerate revenue. From a unified platform, AI Assistants listen for intent, identify active opportunities along with the buying committee members, engage in conversations, and track results across the Revenue Waterfall. With SalesboxAI, revenue teams can easily launch AI Assistants to create, manage, and prioritize opportunity-level engagement, intent-based leads, and buying committee members for every opportunity. To learn more, visit salesbox.ai.

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ACCOUNT BASED DATA

RollWorks Launches Conversational Chat Integration with Drift

RollWorks, Drift | April 27, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced it has partnered with Drift, the Conversation Cloud Company, to help B2B marketers improve engagement, sales velocity, and customer support. The integration leverages the RollWorks Site Visitor API to identify known and unknown site visitors and deliver personalized chat experiences in real time. "Drift's conversational messaging software helps marketing and sales teams easily convert more inbound leads and communicate with their customers. And as the global conversational AI market is expected to grow exponentially in the next several years, there's a huge opportunity we're just scratching the surface of," said Mike Stocker, VP of Partnerships at RollWorks. "Drift's conversational messaging software helps marketing and sales teams easily convert more inbound leads and communicate with their customers. And as the global conversational AI market is expected to grow exponentially in the next several years, there's a huge opportunity we're just scratching the surface of," said Mike Stocker, VP of Partnerships at RollWorks. Access to real-time data allows B2B marketers to prioritize the campaigns and efforts most likely to drive meaningful results. In a recent RollWorks survey of B2B marketers, 43% of respondents said real-time marketing and 41% said AI will have the most impact on their overall marketing strategy in the year ahead. "RollWorks' impressive account-level capabilities allow marketers to convert valuable website‌ ‌visitor‌ ‌data‌ in real time into insights that power web, chat, and landing page personalization," said Jason Yarborough, head of tech partnerships at Drift. "Together, we have a powerful integration that broadens marketers' engagement channels in their account-based strategies, which will only help to reduce customer churn and accelerate revenue." With the RollWorks and Drift partnership, customers looking to better align their marketing and sales activities and expand their account-based orchestration channels can now: Identify and engage site visitors with personalized chat experiences that deliver relevant and targeted messaging based on firmographic and account-level data such as company domain, name, industry, employee count, company revenue and whether they are part of a RollWorks Account List, Group or buying stage Qualify leads, uncover new opportunities, and improve pipeline quality faster by instantly asking relevant questions and routing site visitors to the right sales team Improve site conversions through automated meeting scheduling Added Stocker: "Marketers want to better understand their anonymous website traffic to create a more tailored experience for accounts visiting and to analyze trends over time. This fantastic partnership, which has been highly anticipated by our customers, will give marketers a much deeper understanding of account and contact engagement activity to create more personalized and relevant outreach for their sales teams." About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com. About Drift Drift®, the Conversation Cloud company, helps businesses connect with people at the right time, in the right place with the right conversation. Using the Drift Conversation Cloud, businesses can personalize experiences that lead to more quality pipeline, revenue and lifelong customers. Drift brings Conversational Marketing, Conversational Sales and Conversational Service into a single platform that integrates chat, email and video and powers personalized experiences with artificial intelligence (AI) at all stages of the customer journey. More than 5,000 customers use Drift to deliver a more enjoyable and more human buying experience that builds trust and accelerates revenue. Representing less than 1% of unicorns led by Latino founders, Drift is building an equitable, enduring company to transform the way businesses buy from businesses.

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CORE ABM

Folloze and GetIT Partner on Powerful Personalized ABM Solutions to Enhance B2B Buyer Journeys

Folloze, GetIT | April 11, 2022

Folloze and GetIT today announced an agency partnership that will package the Folloze B2B Buyer Experience Platform with GetIT’s account-based marketing (ABM) solutions for the technology, IT and telecom markets. The partnership solves a common challenge for frontline marketers: Bringing ABM and other vital marketing solutions to market quickly — a process that can often take months. With Folloze, GetIT eliminates the need for time-consuming integration and coding activities to offer its clients a ready-made solution that includes content curation and a personalized content hub. “Personalized content curation and presentation are critical components of all ABM work,” said Anol Bhattacharya, CEO of GetIT, based in Singapore. “Personalized content curation and presentation are critical components of all ABM work,” said Anol Bhattacharya, CEO of GetIT, based in Singapore. “In most cases, the time to go live between account strategy and implementing a personalized content hub can make or break the ABM process. By fusing our buyer enablement content with the Folloze B2B Buyer Experience Platform, we’re redefining the dynamics of the B2B buyer journey.” Optimizing the B2B Martech Stack GetIT plans to roll out the bundled solution to several of its clients in the Asia Pacific market, with Telecom Malaysia being the first to launch this month. Other IT and telecom clients include Google Cloud, AWS, Orange Business Service and Telecom Indonesia, among others. “Most B2B marketers are overwhelmed with the task of building a martech stack without adding complexity. That’s what Folloze does best,” Bhattacharya said. “It’s all about solving a specific set of business problems and improving the buyer experience. And because Folloze is platform agnostic, we can confidently say to our clients that Folloze will fit right into whatever tech stack they’re using.” The Folloze Buyer Experience Platform is fully extensible and built to easily integrate with and complement any martech infrastructure. It is designed to fill any frontline marketing need, from ABM penetration to demand generation, personalized content development and channel optimization. “We can now offer a powerful solution to scale ABM buyer journeys, putting them in exactly the right context and with the right structure behind it,” said Randy Brasche, VP of Marketing for Folloze. “We enable frontline marketers to easily build highly engaging, personalized content destinations across the entire B2B buyer journey to drive deeper account engagement and stronger revenue growth.” Aligning Sales and Marketing Teams The combined solution will be a game-changer for improving sales and marketing alignment. “More than 90 percent of ABM projects fail because there is little or no alignment,” Bhattacharya said. “This partnership creates an effective mechanism to bridge the gap between sales and marketing teams.” Folloze VP Brasche added, “Marketing is increasingly accountable for driving revenue. Together, we’re empowering frontline marketers to provide accurate insights to sales and tighter orchestration of the revenue process.” Folloze Growing Agency Partnerships With this latest partnership, Folloze is putting packaged, personalized buyer experiences into the hands of marketing agencies so they can inspire their clients to do more with account-based marketing. “We envision these agency partnerships as a promising channel for us to influence a new era of high-touch buyer journeys,” Brasche said. “We’re delighted to bring all of our expertise to bear and work with great agencies like GetIT.” GetIT agrees that Folloze is up to the task. “I was blown away with the enthusiasm the Folloze team has for delivering digitally rich B2B buyer journeys,” Bhattacharya said. “They really believe in their product, and that belief is contagious. As a partner, their team has been super responsive, helping us train our people and close deals fast.” To learn more about GetIT ABM solutions or the Folloze B2B Buyer Engagement Platform, go to: https://getit.marketing/account-based-marketing/ About Folloze Folloze provides the leading B2B Buyer Experience Platform. Folloze empowers sales and marketing teams to quickly create rich, personalized, and value-added experiences that maximize the revenue impact across the entire customer journey — with no coding required. Top B2B brands, including Autodesk, RingCentral, Cisco, and ServiceNow trust Folloze to boost customer engagement, revenue growth, and expansion across their target accounts. To learn more, visit https://www.folloze.com/. About GetIT GetIT provides B2B technology, telecom, and IT marketers in JAPAC with the strategies, blueprints, services, martech, products and programs to create end-to-end marketing success. GetIT exists to help marketing teams cut through complexity, and drive initiatives that generate real value. With GetIT, marketers will be able to drive powerful, optimized, and efficient campaigns; boost sales and marketing ROI; strengthen channels; and enhance the productivity of internal teams.

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Spotlight

Effective account-based marketing (ABM) requires ample, timely and accurate account and contact insights. The insights that matter for ABM can be classified by data type and level of granularity. Choosing the right types of insight depends on the organization’s ABM approach.

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