Uberflip and PFL Partner to Offer Customers ABM Direct Mail Experiences at Scale

Uberflip Team | September 23, 2019

Uberflip and PFL Partner to Offer Customers ABM Direct Mail Experiences at Scale
Uberflip is excited to announce its partnership with PFL, a tactile sales enablement and marketing automation solution. The partnership combines the benefits of direct mail with digital content destinations, enabling marketers to create unique ABM experiences fuelled by content that engages customers and drives prospects through the sales funnel faster. Uberflip and PFL work together by automating direct mail campaigns based on Uberflip content triggers that use intent and behavior data for timely communication. Made easy for marketers, this partnership allows them to create digital destinations for direct mail assets, create event-based triggers to automate direct mail sends to target accounts, and then track engagement and optimize campaigns in real-time.

Spotlight

Although not an entirely new concept, Account-Based Marketing (ABM) is gaining traction in B2B marketing as it adapts to the new buying cycle, and the “new buyer” in particular. According to ITSMA, almost 85 percent of marketers who measure ROI describe ABM as delivering higher returns t


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Spotlight

Although not an entirely new concept, Account-Based Marketing (ABM) is gaining traction in B2B marketing as it adapts to the new buying cycle, and the “new buyer” in particular. According to ITSMA, almost 85 percent of marketers who measure ROI describe ABM as delivering higher returns t

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