Uberflip’s Demandbase App Dynamically Personalizes Content Destinations for ABM at Scale

Uberflip | March 26, 2020

  • Uberflip and Demandbase partner up to synamically personalize content.

  • A recent survey revealed that while content creation is effective, it is also the most difficult to scale.

  • With the new app, marketers can now more effectively nurture leads, close deals and convert their target accounts into revenue.


Uberflip, the leading cloud-based content experience platform (CEP), and Demandbase, the leader in Account-Based Marketing (ABM), today announced a Demandbase app within Uberflip’s CEP that will enable marketers to dynamically personalize content destinations for ABM programs at scale. As successful ABM efforts rely on delivering a single, unified message to one account at a time, adopting technologies that personalize the content and experience at scale is top-of-mind for marketers.

 

One of the biggest challenges with creating ABM campaigns at scale is the content.Whether you’re lucky enough to have a team of writers to create new content for ABM or not, an amazing way to deliver personalized content is by curating a collection for the intended audience. With the Uberflip and Demandbase app, marketers can build ABM destinations in minutes by selecting content from their library and packaging it into a personalized experience for target accounts.

- Yoav Schwartz, chief executive officer, Uberflip



A recent survey of B2B marketers showed while creating content by account segment is one of the most effective strategies for engaging target accounts in an ABM strategy, it’s also one of the most difficult to scale. 42% of B2B marketers surveyed said that creating content mapped to account segments was a top priority, but 41% said there were perceived barriers to doing so. B2B marketers are focused on delivering a personalized buying experience and with that the ability to provide highly relevant content at the right time.

Learn more: https://channel.report/c-suite-on-deck-uberflip-randy-frisch

With the Uberflip and Demandbase app, you can:

• Dynamically combine visitor, intent and account data to personalize the destination   
• Filter the destination to only show content that’s relevant to each account   
• Surface personalized messaging for each account
• Swap in prospects’ logos to brand the experience to each account

All of these abilities combined allow marketers to more effectively nurture leads, close deals and convert their target accounts into revenue.

Learn more: https://abm.report/news/demandbase-expands-industry-leading-abm-platform/3827

 

ABM strategies have evolved tremendously over the past few years; it's not a one-size-fits-all approach. As B2B marketers continue to deploy complex campaigns, they need a solution to create personalized content that addresses the needs of their customers. Through our strategic integration with Uberflip, B2B marketers can create personalized experiences for their ABM campaigns at scale that dynamically update in real-time. The new app presents marketers with a more agile solution without having to sacrifice quality.

- Peter Isaacson, chief marketing officer, Demandbase


Uberflip and Demandbase customers can begin to take advantage of this partnership today.

About Uberflip


Uberflip is a content experience platform that empowers marketing and sales to create engaging, relevant content destinations for every campaign, audience, and stage of the customer journey. Marketers use this platform to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time.

About Demandbase


Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.

Spotlight

Marketing has changed dramatically over the past decade. A function that was once viewed purely as a cost center has become a direct contributor to profitability in forward-thinking organizations. Chief Marketing Officers, once sitting in a support role on a company’s management team, now sit on Boards of Directors and guide significant corporate decisions. Measuring marketing’s actual return on investment (ROI), once considered a pipe dream, is now a reality. These changes have been accompanied by a new set of marketing tactics: search engine marketing, email marketing, social media marketing, mobile marketing.


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RollWorks, G2 | February 24, 2022

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ACCOUNT-BASED ANALYTICS

CEIR Launches Optimistic First Report in Omnichannel Marketing Insights Series

Center for Exhibition Industry Research | December 28, 2021

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MRP | April 26, 2022

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Spotlight

Marketing has changed dramatically over the past decade. A function that was once viewed purely as a cost center has become a direct contributor to profitability in forward-thinking organizations. Chief Marketing Officers, once sitting in a support role on a company’s management team, now sit on Boards of Directors and guide significant corporate decisions. Measuring marketing’s actual return on investment (ROI), once considered a pipe dream, is now a reality. These changes have been accompanied by a new set of marketing tactics: search engine marketing, email marketing, social media marketing, mobile marketing.

Resources