We Analyzed the B2B Buyer Preferences Study, And Here’s What Stood Out

Tonya Vinas | November 23, 2017

We Analyzed the B2B Buyer Preferences Study, And Here’s What Stood Out
B2B buyers continue to refine their purchase-decision journeys by involving more people and complexity, but they also say on-target content is rising above the noise and influencing their choices.The good news for B2B marketers is that providing the right content still has the potential to sway decisions: 75% of buyers said the winning vendor’s content had a significant impact on their decision.


 

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There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment Learn how innovative companies are adapting to this shift by creating digital


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Spotlight

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment Learn how innovative companies are adapting to this shift by creating digital

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