We Analyzed the B2B Buyer Preferences Study, And Here’s What Stood Out

Business 2 Community | November 23, 2017

We Analyzed the B2B Buyer Preferences Study, And Here’s What Stood Out
B2B buyers continue to refine their purchase-decision journeys by involving more people and complexity, but they also say on-target content is rising above the noise and influencing their choices.The good news for B2B marketers is that providing the right content still has the potential to sway decisions: 75% of buyers said the winning vendor’s content had a significant impact on their decision.


 

Spotlight

For years outbound marketing has been the standard for selling your products. You have to go out and find your customers. With inbound marketing the game has changed. Now your customers are finding you through quality content. Inbound marketing convert, I’m always talking about the differences between inbound marketing vs. outbound marketing, or, more to the point, “Why inbound marketing is better than outbound marketing?” In case you can’t tell from the header graphic, I’m more partial to the complexities of inbound marketing than the simplicity of outbound marketing. But seriously, I’m pretty sure people keep asking this question because the same answer seems to be given no matter.


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Spotlight

For years outbound marketing has been the standard for selling your products. You have to go out and find your customers. With inbound marketing the game has changed. Now your customers are finding you through quality content. Inbound marketing convert, I’m always talking about the differences between inbound marketing vs. outbound marketing, or, more to the point, “Why inbound marketing is better than outbound marketing?” In case you can’t tell from the header graphic, I’m more partial to the complexities of inbound marketing than the simplicity of outbound marketing. But seriously, I’m pretty sure people keep asking this question because the same answer seems to be given no matter.

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