What Is Your Content Strategy?
Graham Jones | January 23, 2018
Content, content, content; that’s all we seem to hear about these days. You are bound to be asked things like “what kind of content do you get the most out of” or “how much content do you produce each month” or “where do you get your ideas for all your content”. You can find the hackneyed cliche “content is king” on more than one million web pages, according to Google. And that’s before you discover that there are over two million web pages saying “content is fundamental”. It’s all as though the world has gone “content crazy”.Indeed, you might think that “content” was only invented in the past decade or so as an “Internet thing”. However, businesses have been using “content marketing” for centuries. Go back 25 years and the content was articles in magazines, corporate videos and handouts provided at events. Go back 50 years, and much content was oral, delivered by salespeople making their pitch. Go back 100 years, and there were billboards – the historical version of Twitter. And if you venture back a couple of thousand years, merchants and traders used stories as content. Businesses have always used content – words and visuals that help them sell.