ZoomInfo Acquires EverString To Expand Its Database For Enterprise Marketing

ZoomInfo has acquired B2B firmographics data & sales intelligence software EverString to enhance its database and help enterprise companies target customers, define their ICPs, leverage keywords to increase win-rates and focus on their go-to-market strategies. The acquisition involves integrating EverString’s network of parent account linkages, website redirects, aliases and more into ZoomInfo’s data platform, providing users with access to firmographic data that increases market visibility, enrichment results and points of contact for targeted outreach. This allows go-to-market teams to identify and target specific buying centers instead of individuals with no buying power.