CORE ABM

ZoomInfo Earns Top Spot in 23 G2 Grids for Sixth Consecutive Quarter

ZoomInfo | July 05, 2022 | Read time : 05 min

ZoomInfo Earns Top Spot
ZoomInfo continued its streak of market leadership, topping the overall Buyer Intent Data Tools category along with the top spot in every Lead Capture and Marketing Account Intelligence category.

“Once again, ZoomInfo proves its leadership when it comes to consistently delivering top-tier solutions to revenue teams everywhere at businesses of all sizes,” said ZoomInfo Founder and CEO Henry Schuck. “The honest, positive experiences shared by our customers are the reason we’ve maintained our top-tier status with G2 quarter-over-quarter and year-over-year.”

For the ninth straight quarter, ZoomInfo was listed as the No. 1 Enterprise solution in the Sales Intelligence and Marketing Account Intelligence sections. Also of note:
  • ZoomInfo has topped at least 19 different grids for eight consecutive quarters.
  • ZoomInfo maintained the top spot in both the Overall and Mid-Market grids of Marketing Account Intelligence for the 18th consecutive quarter.
  • ZoomInfo was named the No. 1 Enterprise solution in five different sections.
  • 36 of ZoomInfo’s 39 rankings were in the top-two on their grid.

The Summer 2022 Grid® Reports are based on G2’s unique algorithm, which calculates customer satisfaction and market presence scores in real-time. Based on user reviews and data aggregated from online sources and social networks, ZoomInfo’s high placement in these categories underscores the ways in which best-in-class data feeds every step of a sales and marketing professional’s workflow, and reveals the need for an automated pathway to go-to-market intelligence.

No. 1 Placements (23)

Lead Capture
Lead Capture: Enterprise
Lead Capture: Mid-Market
Lead Capture: Small Business
Lead Intelligence
Lead Intelligence: Enterprise
Lead Intelligence: Mid-Market
Marketing Account Intelligence
Marketing Account Intelligence: Enterprise
Marketing Account Intelligence: Mid-Market
Marketing Account Intelligence: Small Business
Market Intelligence
Market Intelligence: Mid-Market
Email Verification
Email Verification: Mid-Market
Email Verification: Small Business
Lead Mining
Lead Mining: Mid-Market
Lead Mining: Small Business
Buyer Intent Data Tools
Buyer Intent Data Tools: Mid-Market
Account Data Management: Enterprise
Sales Intelligence: Enterprise

No. 2 Placements (13)

AI Sales Assistant
AI Sales Assistant: Enterprise
AI Sales Assistant: Mid-Market
AI Sales Assistant: Small Business
Account Data Management
Account Data Management: Mid-Market
Account Data Management: Small Business
Market Intelligence: Enterprise
Market Intelligence: Small Business
Sales Intelligence: Mid-Market
Sales Intelligence: Small Business
Visitor Identification
Lead Intelligence: Small Business

Other Placements (3)

Visitor Identification
Visitor Identification: Small Business
Sales Intelligence

About ZoomInfo
ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com.

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ACCOUNT BASED EXECUTION

6sense Earns Leader Position in 11 G2 Summer 2022 Grid Reports

6sense | June 23, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced that it has been named a Leader across 11 categories in the G2 Summer 2022 Grid Report. In addition, 6sense was also recognized as the number one ranked account-based advertising platform by customers for the seventh consecutive reporting period. Slintel, a 6sense company, was also ranked as a Leader or High Performer in seven shared categories with 6sense and ranked as a Leader in one additional unique category, Lead Capture, and a High Performer in Competitive Intelligence. Saleswhale, a 6sense company, was also ranked as a High Performer in three additional unique categories that include Conversational Marketing, AI Sales Assistant, and Intelligent Virtual Assistants. The G2 Summer Grid Reports are calculated based on customer satisfaction and market presence within a product category. 6sense customers continue to validate the value of 6sense Revenue AI™ to capture anonymous buying signals, target the right accounts at precisely the right time, and boost revenue performance with recommendations for the channels and messages most likely to convert. "The G2 report results are especially meaningful as they're based on direct feedback from real customers. This validation demonstrates our dedication to transforming the way revenue teams efficiently increase sales and decrease costs," said Sanjay Kini, 6sense's Chief Customer Officer. "The G2 report results are especially meaningful as they're based on direct feedback from real customers. This validation demonstrates our dedication to transforming the way revenue teams efficiently increase sales and decrease costs," said Sanjay Kini, 6sense's Chief Customer Officer. "In a tightening economy, customers are telling us that they need to do be able to do more with less. 6sense becomes even more critical now, as sales and marketing teams focus on becoming more efficient with their time and resources." The following are some of the highlights from verified consumer feedback on the G2 platform: "6Sense gives me a competitive edge when cold-calling prospects - I know what they are looking for and it gives me the opportunity to cater my call to their interests." "Scale up with 6sense, I think the best thing about 6sense is your ability to grow with the platform. The variety of products available allows you to roll out incrementally and level up your ABM program when it makes sense for your organization." " The customer success at Slintel is exceptional. My customer service representative always checks on my team to make sure we are able to complete our goals with the platform, and always replies in a timely manner to our emails." "(Saleswhale is) A Demand Marketer's Dream - we were able to automate our follow-up across several campaign types — demo requests, webinars, and high-intent activities — automatically, consistently, and with a human touch." 6sense was listed as a Leader in 11 G2 Summer 2022 Grid categories: Account-Based Advertising Software Account-Based Analytics Software Account-Based Orchestration Platform Account Data Management Software Buyer Intent Data Tools Lead Scoring Software Lead Intelligence Software Market Intelligence Software Marketing Account Intelligence Software Marketing Analytics Software Sales Intelligence Software Slintel was listed as a Leader or High Performer in seven Summer 2022 Grid categories: Lead Scoring Lead Intelligence Market Intelligence Buyer Intent Data Tools Sales Intelligence Lead Capture Competitive Intelligence Saleswhale was listed as a High Performer in three Summer 2022 Grid categories: Conversational Marketing AI Sales Assistant Intelligent Virtual Assistants G2 is a peer-to-peer business solutions review platform. Within each category, products are ranked by customer satisfaction and market presence and placed into one of four categories on the G2 Grid. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores. About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI™ captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, G2, and TrustRadius and its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter.

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ABM ACCOUNTS

Jabmo’s Chief Commercial Officer Shares Insights on Data-driven ABM at The ON24 Experience

Jabmo | June 06, 2022

Jabmo , the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, announces a virtual presentation from Chief Commercial Officer (CCO), Tav Tepfer, is now available on demand through The ON24 Experience. In the session titled, “Using Engagement Data to Transform Your Marketing,” Tepfer and Tessa Baron, ON24 VP of Marketing, explore how B2B marketers can make practical use of data to power their ABM and digital marketing strategies. The ON24 Experience is an interactive virtual summit designed to help companies deliver more value to audiences, generate more insights, and convert prospects into customers. As CCO at Jambo, Tepfer has helped the world’s leading manufacturing and life sciences companies drive growth with cutting edge Account-Based Marketing strategies and technologies. Tepfer brings this proven ABM expertise and industry-specific perspective to her breakout session, where viewers will learn: How B2B buying has changed in the digital buying group era How to generate engagement data from digital experiences How to culminate first-party data from all digital touchpoints to understand buying group intent How to surface actionable insights that really matter to Marketing and Sales Tepfer said, “In the world of digital B2B buying and selling, large buying groups hold all the power. Sales reps used to be the go-to source for all knowledge about a company’s solutions, but now buyers can go online to get every piece of information they need to make a decision—without ever contacting Sales. It’s time for marketers to take back control. So in this ON24 Experience session, we dive into how marketers can leverage first-party data to guide entire buying groups through the digital journey, then empower Sales to act when the time is right.” “In the world of digital B2B buying and selling, large buying groups hold all the power." -Tepfer,ON24CCO Baron and Tepfer wrap up the presentation with insights into refining messaging, connecting touchpoints, accelerating buying journeys, and creating end-to-end digital experiences. “First-party data is such a valuable resource. But without a way to aggregate it and make data actionable, it’s just disconnected data points and noise,” concluded Tepfer. “At Jabmo, we help our clients unite and analyze all their marketing data at an account level for visibility into engagement across key accounts that really matter. I’m excited for this opportunity to share what I’ve learned at Jabmo, so attendees can start harnessing data in their own organizations.” About Jabmo Founded in​ Paris, ​Jabmo​ ​is the worldwide leader in​ account-based marketing (ABM) for manufacturing, life science and other industries that rely on complex sales for growth. Jabmo USA is headquartered in Austin, Texas. The company also has offices in EMEA and APAC. Jabmo offers a next-generation marketing technology platform and advertising solutions for B2B marketing & sales teams to grow reach, engagement, and revenue with key accounts.  ​​For more information or to request a demo, please visit: www.jabmo.com.

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CORE ABM

Demandbase Recognized with Four "Top Rated" Awards by TrustRadius

Demandbase | May 18, 2022

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ACCOUNT BASED ADVERTISING

Introducing the Inaugural Class of Demandbase Champions

Demandbase | August 10, 2022

Demandbase, the Smarter GTM™ company for B2B brands, announced today the first-ever class of Demandbase Champions. These 12 Champions are best-in-class customers who stand out by being expert Demandbase One users and thought leaders in Smarter Go-To-Market™ and Account Based Marketing / Experience (ABM/X). Demandbase Champions embody marketers who are successfully implementing smarter account-based strategies using Demandbase. In addition, this group is at the top of account-based marketing / account-based experience thought leadership in their respective industries, said Jon Miller, chief marketing officer at Demandbase. These individuals showcase all that can be achieved when applying Smarter GTM™ to its fullest. We celebrate their achievements and are honored to call them Champions. Demandbase Champions not only receive recognition at the annual Demandbase SMART Summit, but will also have early access to products and features, be able to influence product testing and roadmapping, be featured on the Demandbase Champions Showcase page, and receive thought leadership opportunities, including speaking engagement and interviews. The 2022 Demandbase Champions are: Mickaël Bizouati, head of marketing operations, WalkMe Dylan Freier, senior manager, account-based marketing, Matillion Mandy Hanson, director, global account-based marketing, Lacework Bretton Hoekwater, growth marketing and analytics manager, Folloze Jodi Lebow, director, global demand center, Hexagon Kevin Nolan, global head of healthcare marketing, HGS Healthcare Shikha Pakhide, global marketing director, X0PA AI Casey Patterson, manager, account-based marketing, Fivetran Baradhwaj R., director of marketing, MoEngage Inc Serena Walker, head of marketing, Europe, Ensono Scott Wright, manager, marketing operations, Levelset Leza Woods, global account-based marketing manager, Rimini Street "The Account Based Marketing (ABM) playbook is still being written, and Demandbase's Champion's program enables ABM leaders to write that playbook together, "There's no better community to be a part of as we seek to serve sales through marketing. I'm personally excited to learn from folks who are smarter than me on the road toward Smarter GTM™! -Casey Patterson, manager, account-based marketing, Fivetran. Being selected as a Demandbase Champion is an honor, as I have been a Demandbase user and advocate for many years and truly believe they are the ultimate leader in the space, said Mandy Hanson, director, global account-based marketing, Lacework. The Demandbase One platform is an integral part of my ABM toolkit that allows me to not only target at an account level but also target specific contacts within my campaigns I am honored to be chosen as a Demandbase Champion alongside my fellow thought leaders in Account Based Marketing. This achievement is a true testament to the tireless efforts of both Matillion's marketing team and the passion Demandbase has for its customers, while building world-class marketing solutions, said Dylan Freier, senior manager of account-based marketing at Matillion. Being a Champion encourages me to continue to break account-based boundaries, network with other marketers, and stay up-to-date on the latest Demandbase updates. I am extremely proud to be selected as an Demandbase Champion along with my fellow enthusiast marketers. Demandbase is the "founder" of account-based marketing (ABM) and it's only us marketers who have recently joined the bandwagon," said Shikha Pakhide, global marketing director, X0PA AI. When you sit down and start working on the ABM roadmap and you feel all the highs and lows which your sales team goes through, there lies the true grit. The excitement around account-based marketing is truly valid. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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