CORE ABM

ZoomInfo Retains Top Placement on 26 Grids in G2’s 2021 Fall Grid Reports

ZoomInfo | September 16, 2021

ZoomInfo, a global leader in modern go-to-market software, data, and intelligence, today announced that it has retained its No. 1 spot on 26 grids in G2’s Fall 2021 Grid Reports.

This marks the third consecutive quarter that ZoomInfo has earned at least 26 best-in-class placements. The company has led 18 different grids for at least five consecutive quarters, including four-way sweeps of the Lead Capture, Lead Intelligence, Market Intelligence, and Marketing Account Intelligence categories. In addition, ZoomInfo appeared on a company-record 43 grids for the second consecutive quarter.

“As passionate as our customers are about ZoomInfo, we’re even bigger fans of our customers,” said Henry Schuck, ZoomInfo Founder and CEO. “We’re proud of the sterling reviews we receive from ZoomInfo users on sites like G2, and that positive feedback motivates us to continue expanding, improving, and innovating our offerings.”

ZoomInfo continued its market leadership, as it was listed for the sixth straight quarter as the No. 1 Enterprise solution in all three of the Sales Intelligence, Market Intelligence, and Marketing Account Intelligence sections. Also of note:
  • ZoomInfo collected at least 22 No. 1 rankings for the fourth straight set of Grid Reports, averaging 25.3 top placements during that time.
  • ZoomInfo maintained the top spot in both the overall and mid-market grids of Marketing Account Intelligence for the 15th consecutive quarter.
  • ZoomInfo was named the No. 1 Enterprise solution in six different sections.
  • ZoomInfo topped LinkedIn Sales Navigator in the Enterprise Sales Intelligence grid for the ninth consecutive quarter.
  • ZoomInfo matched or improved its ranking in 41 of 43 grids in which it appeared last quarter.
  • Only five of ZoomInfo’s 43 rankings were outside the top-two on its grid.

Several other ZoomInfo products were also named G2’s newest Grid Reports. ZoomInfo Engage was listed on the Overall, Enterprise, Mid-Market, and Small Business grids for Email Tracking, Outbound Call Tracking, and Sales Engagement, as well as the Overall grid for Auto Dialers. ZoomInfo InboxAI appeared on the Overall, Mid-Market, and Small Business grids in Customer Success and Email Tracking.

The Fall 2021 Grid® Reports are based on G2’s unique algorithm, which calculates customer satisfaction and market presence scores in real-time. Based on user reviews and data aggregated from online sources and social networks, ZoomInfo’s high placement in these categories underscores the ways in which best-in-class data feeds every step of a sales and marketing professional’s workflow, and reveals the need for an automated pathway to go-to-market intelligence.

No. 1 Placements (26)

Lead Capture
Lead Capture: Enterprise
Lead Capture: Mid-Market
Lead Capture: Small Business
Lead Intelligence
Lead Intelligence: Enterprise
Lead Intelligence: Mid-Market
Lead Intelligence: Small Business
Market Intelligence
Market Intelligence: Enterprise
Market Intelligence: Mid-Market
Market Intelligence: Small Business
Marketing Account Intelligence
Marketing Account Intelligence: Enterprise
Marketing Account Intelligence: Mid-Market
Marketing Account Intelligence: Small Business
Email Verification
Email Verification: Mid-Market
Email Verification: Small Business
Lead Mining
Lead Mining: Mid-Market
Lead Mining: Small Business
Buyer Intent Data Tools
Buyer Intent Data Tools: Mid-Market
Account Data Management: Enterprise
Sales Intelligence: Enterprise

No. 2 Placements (12)

AI Sales Assistant
AI Sales Assistant: Enterprise
AI Sales Assistant: Mid-Market
AI Sales Assistant: Small Business
Account Data Management
Account Data Management: Mid-Market
Account Data Management: Small Business
Sales Intelligence
Sales Intelligence: Mid-Market
Sales Intelligence: Small Business
Visitor Identification
Visitor Identification: Mid-Market

Other Placements (5)

Recruiting Automation
Recruiting Automation: Enterprise
Recruiting Automation: Mid-Market
Recruiting Automation: Small Business
Visitor Identification: Small Business

No. 1 Placements by Quarter

Fall 2021: 26
Summer 2021: 27
Spring 2021: 26
Winter 2021: 22
Fall 2020: 19
Summer 2020: 10
Spring 2020: 7
Winter 2020: 8
Fall 2019: 8
Summer 2019: 5
Spring 2019: 5
Winter 2019: 3

About ZoomInfo
ZoomInfo is a leader in modern go-to-market software, data, and intelligence for more than 20,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about our leading go-to-market software, data, and intelligence, and how they help sales, marketing, and recruiting professionals, please visit www.zoominfo.com.

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70% increase in opportunities using ABM programs, according to Gartner.


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ACCOUNT BASED DATA

Folloze and repliCMO to Offer Innovative B2B Revenue Solutions

Folloze, repliCMO | June 15, 2022

Folloze today welcomes repliCMO as its newest alliance partner, with a focus on B2B enterprises in the Asia-Pacific region. The two companies will create new B2B revenue solutions that help enterprises in APAC compete and win in a new digital-first marketplace. The global pandemic accelerated digital transformation and changed the nature of B2B buying and selling forever. As a result, marketing teams are now owning more of the lead-to-revenue cycle. The Folloze platform makes it easy for marketers to plan and launch any revenue-generating program and tactic across a buyer journey that's now 100% digital. The platform harnesses customer and intent data with personalized content experiences to power demand centers and landing pages, high-touch events, channel programs, ABM, cross-sell and upsell, and much more. repliCMO brings strategic marketing expertise, alliances, and smooth execution systems to enterprise clients, effectively extending the capabilities and reach of the chief marketing officer (CMO) function. Together, Folloze and repliCMO will leverage these respective strengths to help enterprise companies reimagine their GTM and better align with the digital-first expectations of today's modern B2B buyer. "We now operate in a world where the B2B buying journey is 100% digital," said Etai Beck, CEO and Co-founder at Folloze. "We now operate in a world where the B2B buying journey is 100% digital," said Etai Beck, CEO and Co-founder at Folloze. "repliCMO shares our vision of reimagining the buyer journey through the activation of customer data and the automated delivery of personalized experiences with high-value human engagement. Their strong enterprise B2B track record, and established footprint in the APAC region made the prospect of collaborating a clear win. Together, Folloze and repliCMO are the natural solution for clients seeking new ways to stand out in a crowded digital landscape." "Marketing has always been more than a service — in a world where there are multiple products in a single category, it's marketing intellectual property (IP) that creates the brand and differentiates it in the minds of customers," said Ruchika Rana Malhotra, Founder and CEO of repliCMO. "Particularly at a time of intense IPO and funding activity in APAC, brand is a significant driver of value. Together with Folloze, we can help enterprise CMOs smartly structure their account-based marketing strategies and deliver on them with focused, appealing, and relevant digital content, ultimately making the buyer journey easier." About Folloze Folloze builds the leading B2B Buyer Experience Platform. With Folloze, sales and marketing teams can quickly create rich, personalized, and value-added experiences that maximize the revenue impact across the entire customer journey. Top B2B brands -- including Autodesk, RingCentral, Cisco, and ServiceNow -- trust Folloze to boost customer engagement, revenue growth, and expansion across their target accounts. To learn more, visit https://www.folloze.com/. About repliCMO repliCMO is a management consulting firm specializing in marketing IP creation and delivery in the B2B space. repliCMO's forte is creating marketing IP for technology and emerging technology ecosystems- Fintech, Cybersecurity, SaaS, Cloud computing, Proptech, Infratech, AI, AR, IoT & Blockchain. To learn more, visit https://www.replicmo.com/.

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ABM ACCOUNTS

With New Sales Insights Solution, RollWorks Helps HubSpot® Users Turn Marketing Customization into More Powerful Sales Impact

RollWorks | June 29, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today furthered its commitment to adding more utility for HubSpot users. Sales Insights for HubSpot is a new ABM tool that uses data science to uncover account engagement signals that help B2B marketers and sales teams drive and prioritize opportunities. B2B sales and marketing teams want to know who is researching and engaging with their brand; by not having this information, aligning marketing programs with sales action is a huge challenge. 58% of B2B teams say they are not at all or only somewhat confident in their organization's ability to accurately deliver an inbound lead from a marketing program to the right salesperson. And 43% of marketers say one of their biggest database issues is that data is siloed, with another 40% claiming not enough data on current customers. RollWorks Sales Insights for HubSpot solves these issues by using data science to provide a 360-degree view of accounts throughout the buying journey, helping teams eliminate the guesswork and create more timely and efficient sales outreach. "There's a difference between 'pipeline' and 'pipedream.' I prefer the former," said Shawn Cook, VP of Sales at RollWorks. "There's a difference between 'pipeline' and 'pipedream.' I prefer the former," said Shawn Cook, VP of Sales at RollWorks. "When my sales teams know who and what content a prospect is engaging with, they can take on the role of trusted advisor and advance the conversations with the accounts that are likely to buy from us. Sales needs to not only know what the content is but also why that piece of content was created. This is where the alignment is magnified." Sales Insights for HubSpot: Account Spike + More One unique feature of Sales Insights for HubSpot is Account Spike, which uses a data science model to flag accounts spiking in engagement compared to that account's engagement baseline. Sales Insights then visualizes these spiking accounts and contacts insights within HubSpot. By uncovering signals of an account's engagement with a company's website and ads, Account Spike can help sales teams prioritize accounts for outreach and trigger marketing programs. Additional features and benefits of Sales Insights for HubSpot: De-anonymize existing HubSpot CRM contacts and surface engagement spike details that allow sales reps to personalize outreach. Automate email alerts to sales teams when accounts are spiking in engagement. Identify accounts that are spiking in engagement but not assigned to allow sales managers to route accounts to sales reps for follow up. Provide engagement spike data so marketers can analyze what actions are leading to engagement surges to optimize their ABM strategy. Build workflows to nurture engaged accounts off of engagement spike data. "RollWorks' Sales Insights for HubSpot solution is a game changer for our business. Our website attracts thousands of visitors daily, and not all of them sign up to try the app, which is why the daily spiking activities feature is incredibly valuable," said Vinh Pham, Senior Demand Generation Manager for When I Work. "Not only does it enable us to see who is checking out our site, but also lets the seller know when the prospect has enough activities to trigger a spike signal and notify sellers the next day so they can start their outbound sequences." "I'm incredibly excited about today's news as RollWorks continues to invest in our solutions as a HubSpot App partner for mutual customers looking to bring ABM excellence to their inbound strategies. We've proven the power of HubSpot's foundational inbound marketing with RollWorks' highly-targeted ABM capabilities," said Mike Stocker, VP of Partnerships at RollWorks. "Now, with Sales Insights for HubSpot, marketing and sales can be in lock step as they prioritize and personalize their programs and outreach to optimize their ABM strategy." The launch of Sales Insights for HubSpot further strengthens the partnership between RollWorks and the CRM platform for scaling companies. In April, RollWorks surpassed 500 installs of its HubSpot integration in the HubSpot App Marketplace, marking 150% more than the nearest ABM competitor. This September, look for RollWorks at HubSpot INBOUND® 22 in Boston. Visit www.rollworks.com to learn more about how Sales Insights for HubSpot can drive more value for your ABM programs. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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CORE ABM

6sense Named a Leader in 11 G2 Winter 2022 Grid Reports

6sense | December 16, 2021

6sense, the market-leading account engagement platform, today announced it has been named a Leader across 11 categories in the G2 Winter 2022 Grid Report. The Leader designation signifies that 6sense has earned best-in-class ratings by verified customers for both customer satisfaction scores and market presence in each of the 11 categories. For the fifth consecutive reporting period, 6sense was named the number one Account-Based Advertising solution, based on receiving a high customer satisfaction score and having a large market presence. 98% of verified customer reviewers rated 6sense 4 or 5 stars, 99% believe it's headed in the right direction, and reviewers said they would be likely to recommend the 6sense ABM/ABX platform at a rate of 91%. Additional Highlights: In the Buyer Intent Data, Lead Scoring, Market Intelligence, and Sales Intelligence Grid Reports, 6sense is named a Leader and Slintel, a leading B2B market data and insights provider recently acquired by 6sense, is named a High Performer based on its high customer satisfaction scores. Both 6sense and Slintel are named Leaders in the Lead Intelligence Grid Report. 6sense tops the Momentum Grid Report for Buyer Intent Data Tools which takes growth into account, along with customer satisfaction and market presence. 6sense is ranked #1 on the Relationship Index in the Account-Based Orchestration Grid Report which is based on scores for ease of doing business, likelihood to recommend, quality of support, and other factors. "Our customers repeatedly tell us that they share our vision to align sales, marketing and customer success around common data, tools and go-to-market plays to achieve predictable revenue growth," said Sanjay Kini, Chief Customer Officer at 6sense. "Their G2 reviews demonstrate that we're exceeding customers' needs and expectations, and they depend on the 6sense platform and our Customer Success teams to help them achieve their growth objectives." "Throughout the past year, we've made strategic investments to accelerate our competitive advantages around buyer intent, account intelligence and account management data," said Viral Bajaria, Chief Technology Officer and Co-founder of 6sense. "Throughout the past year, we've made strategic investments to accelerate our competitive advantages around buyer intent, account intelligence and account management data," said Viral Bajaria, Chief Technology Officer and Co-founder of 6sense. "Our recent acquisition of Slintel further demonstrates our commitment to providing the essential data and actionable insights B2B organizations need to transform the way go-to-market teams create, close and grow revenue." 6sense was listed as a Leader in 11 G2 Grid Reports: Account-Based Advertising Software Account-Based Analytics Software Account-Based Orchestration Platform Account Data Management Software Buyer Intent Data Tools Lead Scoring Software Lead Intelligence Software Market Intelligence Software Marketing Account Intelligence Software Marketing Analytics Software Sales Intelligence Software Highlights from verified customer feedback on the G2 platform: "6sense is transforming account-based marketing and selling! This is what marketers and sellers have been waiting for. Accurate insights and predictions and all the actions you need to orchestrate your end-to-end revenue strategy." Manager, Acquisition Marketing & Operations "6sense changed the game for us. 6sense helped us get into deals earlier in the funnel by picking up on researching activities across the internet in addition to our first-party data. It helps our reps prioritize their patches and lets marketing focus on the accounts that want to hear from us." Administrator in Information Technology and Services "6sense is my key tool to quantify intent, extremely valuable given the sheer amount of volume of B2B prospects there are to reach out to. The ability to understand to what extent a prospect may or not be interested in your company without having to inquire with them helps me prioritize and organize my outreach, research, and manage my time. Understanding what specific aspects of our platform they are keen to dive deeper into helps me personalize to create a thoughtful and relevant message." User in Financial Services "As an AE, 6sense narrows the field for me to spend my time where it makes the most sense. Great insights on spiking behaviors from my accounts, search terms my accounts are using for me to personalize off of, and location-based data for me to hone in on who in an org is showing interest." User in Computer Software G2 is a peer-to-peer business solutions review website. Within each category, products are ranked by customer satisfaction and market presence and placed into one of four categories on the Grid. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores. About 6sense The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often. Visit 6sense.com for more information.

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ACCOUNT BASED EXECUTION

Contentgine Announces the Release of "Target Lists, Categories, and Case Study Titles: 3 Surprising Results from a Contentgine Data Science Analysis"

Contentgine | January 24, 2022

Contentgine® (www.contentgine.com), the world leader in content-based marketing, announced today that it has released an analysis of the target account lists (TAL's) utilized by a sample set of customers, and that analysis has yielded three surprising results. Specifically, the company's chief data scientist, Ben Luck, ran a series of trials utilizing Contentgine's TAL's to supplement the TAL's supplied by three customers: a cloud communications company, a financial ERP company, and a digital signature company. Luck said he was not surprised by the first result, that the Contentgine TAL's improved the clients' TAL's by creating a ten to twenty times' larger engagement. What surprised him was that the Contentgine dataset also showed that clients were missing market segments where they didn't think they could compete, and that the way they titled their case studies and email messages had a direct effect on whether a prospect would engage. "We have perhaps the world's largest dataset of content interactions as a result of our Perpetual Engine," Luck said. "We have perhaps the world's largest dataset of content interactions as a result of our Perpetual Engine," Luck said. "We email content from our huge B2B content library to 50 million targets a month, and that produces over 1 billion intent signals per quarter. That data can be used to improve a customer's target account list." "What did surprise me was that our data showed one aspect our clients were missing: market segments where they did not think they could compete. One, for example, focused on small business but we showed them that large enterprises would engage with them as well." "The last result was the most surprising. In short, how you title your case study or email offer can directly affect whether a prospect engages. There's more to it that the report shows, but in short, the more specific you are in the title of the case study, the less likely you are to get prospects to read it. We were very surprised by that, and it now makes the naming and wording of case study offers in content marketing a new art and science. I am very happy to have made these revelations, as they directly improve our content marketing performance for our clients." Luck said his analysis is ongoing, and he expects to uncover more improvements for Contentgine clients in the near future. The analysis can be read at the Contentgine.com website, under the 'Articles' tab. ABOUT CONTENTGINE Contentgine® has claimed a leadership position in the content syndication and intent marketing categories, basing its business upon the following value proposition: "Contentgine helps all professionals in all industries find the right solutions for their businesses." The company is witnessing explosive growth by utilizing a unique way of offering business solution information to business professionals via its Contentree B2B content library – the world's largest such library - and utilizing its unique Perpetual Engine methodology. Together they produce both the industry's most precise first-person intent data and the industry's only content performance analytics platform.

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