November 9, 2023 | UK
Great B2B marketing depends on a great B2B marketing team –that much is obvious. But with lingering post-Covid uncertainties around working practices and patterns, the ongoing cost of living crisis and escalating AI-induced uncertainty, leadership has never been harder for marketing directors and CMOs. So what does it take to run an outstanding B2B marketing team? That’s what we’ll explore in this session, with the help of some B2B Marketing Awards-winning marketers, who are at the top of their game.
We’ll discuss:
Which organizational structure or structures work best for great teams?
How do internal teams collaborate most effectively with agencies or external contributors?
How do you motivate individuals and collectives at a time of transition?
How do get individuals to collaborate in and proactively drive innovation or transformation?
How do you ensure a great culture?
How enable individuals to thrive and be fulfilled?
March 13, 2024 | UK
The event offered 4 content streams for delegates to customize their agendas, with leading martech experts to keep attendees up to date. It brought together 300 B2B digital marketing peers for interactive sessions, networking, and access to cutting-edge digital solutions. Keynote speakers discussed AI in B2B marketing.
December 5-6, 2023 | Germany
Join 80 senior-level B2B eCommerce, Digital, Marketing and Commercial decision makers and be profiled on your specific interests in order to have the most productive learning and networking experience.
With a mix of high-level strategic panels and interactive discussions focused on your biggest priorities, you’ll be able to benchmark with your peers on combining new digital opportunities with traditional sales and GTM models to maximise your customer base.
October 5, 2023 | USA
Bryan Brown, Chief Analyst of GTM Partners, alongside Stephanie McArthur, Principal ABX Expert at Demandbase are co-hosting a special invite-only dinner for GTM leaders on the 05th of October from 6:00 pm onwards at South City Kitchen in Atlanta.
Along with a fantastic dinner, Bryan will chat through GTM Planning for 2024, challenges in defining product ROI, and ABX a GTM "channel".