October 18, 2023 | UK
Join our exclusive dinner for Marketing Leaders & Martech/Marketing Ops specialists at the top of their game.
We're inviting 40 senior-level marketers to join us for an evening of great company, exceptionally good conversation and quality nosh the night before AntiCon Global.
Join us there to discuss the strategies, technologies and leadership techniques that CMOs and marketing leaders are utilising to transform their marketing department into revenue generating machines.
September 27, 2023 | UK
SMART is Sales + Marketing Accelerating Revenue Together. Join us for SMART Day London as we share strategies on how to maximize effectiveness at every stage of the funnel to find and win more deals. Bring your sales and marketing colleagues and amplify your connections.
October 18-19, 2023 | UK
AntiCon is the technology anti-conference for marketing, sales and advertising professionals, where we'll be tackling all things:
Strategy | Enhancing your data-driven strategic thinking. Threading together data + tech + marketing advertising + sales.
CX & Engagement Design | Data-driven digital experience, content creation & messaging.
Operations | Marketing, sales and data operations excellence.
Sales Effectiveness | Atomising the tech, data, content and operations mix for sales repeatability, predictability and scalability.
Stack Management | Building your stack for optimisation.
Data Plumbing | Architecting your data ecosystem to embrace the latest and greatest martech, ad tech, and salestech solutions
Case Studies | Unpack data-driven marketing, advertising & sales case studies.
Future Trends | separating the hype from the reality in the latest wave of tech - AI to AR to Web3 & beyond.
March 14, 2024 | USA
Are you confident that account-based marketing is the right strategy for your organization, but don’t know how to get started? Are you looking for actionable advice and a concrete plan that doesn’t require investing thousands of dollars in software out of the gate? If so, this workshop is for you.
Agenda:
What is ABM? A clear and concise definition
Making the case for ABM at your organization
The difference between demand generation and ABM
Target account identification
Three different types of ABM and how to pick the right one for you
The pipeline approach to sustainable ABM programs
Persona definition and the role personas play in a successful ABM program
Stage and play definition
Account disposition and nurturing
Sales outreach structure
Mapping messaging, content and channels to the buyers’ journey
Measuring success and applying continuous improvement