Integrated Marketing Communications - 2018

Ask a number of people in different parts of your company to tell you what a marketing campaign is. It’s a straightforward question with multiple answers – not only between companies but within them. A marketing campaign is not a press release. It’s not an advertisement or media placement. It’s not a promotion. It’s not training, offers, direct mail, websites, etc. As a Marketer, you may use any of the tactics mentioned above in isolation but, when you do that, you’re not developing and launching an integrated marketing campaign.

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OTHER PAST CONFERENCES

Marketing Vision ’23: Supercharging Strategic Client Growth

November 13-15, 2023 | USA

It's Time to Supercharge Your Strategic Client Growth! For nearly 30 years, Marketing Vision has been the leading conference for B2B marketers seeking new insights, connecting with peers, and leaving with actionable takeaways. We have a sterling line-up of experts and thought leaders, engaging workshops, enlightening discussions, and invaluable networking opportunities that make this year's Marketing Vision a not-to-be-missed event to help you propel your growth to new heights. Discover how to amplify your client focus, navigate complex buying cycles, and align stakeholders to unlock new dimensions of success.

7th Edition Global Digital Transformation & Customer Experience Summit

November 30-December 1, 2023 | Germany

In today’s digital age, organizations are experiencing a paradigm shift in the way they engage and interact with customers. The importance of digital transformation in customer experience cannot be overstated. Customers are now more connected, informed, and demanding than ever before. They expect seamless, personalized, and delightful experiences across all touchpoints, whether it’s through websites, mobile apps, social media, or other digital channels. Digital transformation has emerged as a vital catalyst in meeting these evolving customer expectations. By harnessing innovative technologies, organizations can streamline their processes, optimize operations, and deliver exceptional customer experiences that foster loyalty and drive business growth. From leveraging data analytics and artificial intelligence to implementing automation and personalization, digital transformation empowers organizations to truly understand their customers, anticipate their needs, and create tailored experiences that resonate on a deeper level. The Global Digital Transformation & Customer Experience Summit serves as a platform to explore how organizations can navigate this transformative landscape successfully. It brings together thought leaders, industry experts, and innovators to share insights, strategies, and success stories that inspire and equip attendees with the knowledge and tools to embark on their own digital transformation journeys.

SmartWIN 2024

February 28-29, 2024 | USA

This isn't your run-of-the-mill conference. It's a game-changer, tailor-made for AEC firms. It's a first-of-kind conference that will bring together AEC marketing principals and marketing industry experts to dive headfirst into everything digital—AI, proposal automation, SEO, SEM, Google Display, media buying, video, podcasting, you name it. If it's online and can boost your company's 3Rs—Reputation, Relationships, and Revenue—it's on our agenda.

B2B Online Connect

December 5-6, 2023 | Germany

Join 80 senior-level B2B eCommerce, Digital, Marketing and Commercial decision makers and be profiled on your specific interests in order to have the most productive learning and networking experience. With a mix of high-level strategic panels and interactive discussions focused on your biggest priorities, you’ll be able to benchmark with your peers on combining new digital opportunities with traditional sales and GTM models to maximise your customer base.