ABM ACCOUNTS

5 Tips on How to Run Your Pipeline Engine to Drive Growth

June 2, 2022

Salesforce’s revenue has been on a firm upward trajectory for years, and every year we see terrific growth. How do we do it? I’ll let you in on a secret. The magic is our maniacal focus on pipeline, which is the total dollar value of all the deals our sales team is working on. Watch this week’s episode to learn how Salesforce’s Sales and Marketing departments align to make it happen.

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SRA Research Group

SRA is a solution-based consultancy with almost 30 years of experience grounded in quantitative and qualitative expertise. SRA delivers strategies that help our clients maximize their competitive advantage, drive value for their end users or stakeholders, results based upon complex and detailed analysis of large data sets that are understandable and actionable, and achievement to help improve the bottom line…

OTHER VIDEOS

4 Account Based Marketing Software Tools For 2022

video | August 8, 2022

ABM, or account-based marketing, is a B2B strategy in which sales and marketing collaborate to close significant, complex deals at a limited number of target accounts. Account-based marketing is a strategy that focuses on companies rather than specific clients and targets the top decision-makers for target accounts with a mix of marketing and sales tactics....

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Account-based in EMEA with Peter O'Neil

video | July 28, 2022

Peter and 6sense discuss the state of ABM/X today and delve into the differences between European B2B marketing and North American....

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A Match Made in Heaven: First-Party Data & ABM Strategies

video | July 28, 2022

First-party data and account-based marketing: You know both have a purpose in your B2B campaigns. But did you know they work incredibly well together? We give you the basics in part one of our webinar. Be sure to check out part two for more details on how first-party intent data and ABM can make a big difference for your business!...

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The Art & Science of Intent-Driven Campaigns with G2 + ZoomInfo

video | June 24, 2022

Learn how to use Buyer Intent data to get your demand gen teams in front of the right accounts early on and before the competition. This webinar covers how to: Target and capture software entire buying committees. Combine Buyer Intent data with other data sources to power stronger, more efficient campaigns. Build alignment between demand gen and sales efforts. Choose the right metrics to track your campaign. ...

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Spotlight

SRA Research Group

SRA is a solution-based consultancy with almost 30 years of experience grounded in quantitative and qualitative expertise. SRA delivers strategies that help our clients maximize their competitive advantage, drive value for their end users or stakeholders, results based upon complex and detailed analysis of large data sets that are understandable and actionable, and achievement to help improve the bottom line…

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