Account Based Marketing: How it Differs From Traditional Digital Marketing

January 1, 1900

Whether you’re new to account-based marketing (ABM) or a seasoned professional, there are a few big mistakes that you have probably made in the past, might be making now, and could make in the future Three B2B Marketing leaders share successful account based marketing campaigns and discuss the latest tools to support these campaigns. Different approaches work in different situations sometimes it’s switching from solution-based content to industry-based content and sometimes it’s using tools that enable you to customize content for visitors from a particular company.

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TBWA\Helsinki

TBWA\Helsinki is the most internationally awarded marketing agency group in Finland. We specialize in growing our client’s brand value with modern brand behavior. Our expertise covers holistic strategic and creative planning of marketing communications as well as production. We combine marketing with the latest technological opportunities and innovations. Additionally, our special units serve our customers in retail marketing, productization of brand innovations and in real time marketing services.

OTHER VIDEOS

ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 02, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

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What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

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Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

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How to Get the Most Out of HubSpot ABM

video | May 12, 2021

Flip the switch on your traditional strategies and focus on providing personalized experiences with the help of account-based marketing....

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Spotlight

TBWA\Helsinki

TBWA\Helsinki is the most internationally awarded marketing agency group in Finland. We specialize in growing our client’s brand value with modern brand behavior. Our expertise covers holistic strategic and creative planning of marketing communications as well as production. We combine marketing with the latest technological opportunities and innovations. Additionally, our special units serve our customers in retail marketing, productization of brand innovations and in real time marketing services.

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