Advancing the Art of Lead Generation

Lead generation remains the key metric by which marketing performance is measured. Watch our short video and find out how other UK technology marketers will be tackling lead generation in 2012 -- from identifying a single message that can resonate across a host of channels, to developing fresh opportunities within existing accounts.

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AdDaptive Intelligence

AdDaptive Intelligence is the leading provider of Account-Based Advertising and Analytics. AdDaptive’s proprietary technology bridges offline and online data, optimizes ad campaigns, and provides transparent B2B analytics to help clients reach the accounts and decision-makers that matter most. The result is the industry’s most accurate B2B targeting solution. For more information, visit www.addaptive.com or follow AdDaptive Intelligence on LinkedIn, Twitter, Facebook, and YouTube.

OTHER VIDEOS

4 Account Based Marketing Software Tools For 2022

video | August 8, 2022

ABM, or account-based marketing, is a B2B strategy in which sales and marketing collaborate to close significant, complex deals at a limited number of target accounts. Account-based marketing is a strategy that focuses on companies rather than specific clients and targets the top decision-makers for target accounts with a mix of marketing and sales tactics....

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Account-based in EMEA with Peter O'Neil

video | July 28, 2022

Peter and 6sense discuss the state of ABM/X today and delve into the differences between European B2B marketing and North American....

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A Match Made in Heaven: First-Party Data & ABM Strategies

video | July 28, 2022

First-party data and account-based marketing: You know both have a purpose in your B2B campaigns. But did you know they work incredibly well together? We give you the basics in part one of our webinar. Be sure to check out part two for more details on how first-party intent data and ABM can make a big difference for your business!...

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The Art & Science of Intent-Driven Campaigns with G2 + ZoomInfo

video | June 24, 2022

Learn how to use Buyer Intent data to get your demand gen teams in front of the right accounts early on and before the competition. This webinar covers how to: Target and capture software entire buying committees. Combine Buyer Intent data with other data sources to power stronger, more efficient campaigns. Build alignment between demand gen and sales efforts. Choose the right metrics to track your campaign. ...

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Spotlight

AdDaptive Intelligence

AdDaptive Intelligence is the leading provider of Account-Based Advertising and Analytics. AdDaptive’s proprietary technology bridges offline and online data, optimizes ad campaigns, and provides transparent B2B analytics to help clients reach the accounts and decision-makers that matter most. The result is the industry’s most accurate B2B targeting solution. For more information, visit www.addaptive.com or follow AdDaptive Intelligence on LinkedIn, Twitter, Facebook, and YouTube.

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