Advancing the Art of Lead Generation

January 1, 1900

Lead generation remains the key metric by which marketing performance is measured. Watch our short video and find out how other UK technology marketers will be tackling lead generation in 2012 -- from identifying a single message that can resonate across a host of channels, to developing fresh opportunities within existing accounts.

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FortyFour

FortyFour is a multidisciplinary agency. We are passionate about creating solutions that add value to your business and connect consumer with your brand. We are creatives, we are technologist, we are thinkers, we are problem solvers, we are a full service digital agency that takes projects from concept to launch. We are small, agile and responsive to the unique requirements of our clients and their projects. We are driven by delivering compelling experiences across a wide spectrum of digital platforms. The creation of FortyFour was born out of the frustration we’ve experienced working within less than optimal systems filled with egos and the desire to grow bank accounts. The prospect of creating an agency that was personal, honest, ethical, and ultimately driven by our decisions for what is best for our team and clients, was something we couldn’t pass up. Born late in 2011 our values remain the same, yet we continue to set new goals as we develop and evolve.

OTHER VIDEOS

ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 02, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

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What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

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Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

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How to Get the Most Out of HubSpot ABM

video | May 12, 2021

Flip the switch on your traditional strategies and focus on providing personalized experiences with the help of account-based marketing....

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Spotlight

FortyFour

FortyFour is a multidisciplinary agency. We are passionate about creating solutions that add value to your business and connect consumer with your brand. We are creatives, we are technologist, we are thinkers, we are problem solvers, we are a full service digital agency that takes projects from concept to launch. We are small, agile and responsive to the unique requirements of our clients and their projects. We are driven by delivering compelling experiences across a wide spectrum of digital platforms. The creation of FortyFour was born out of the frustration we’ve experienced working within less than optimal systems filled with egos and the desire to grow bank accounts. The prospect of creating an agency that was personal, honest, ethical, and ultimately driven by our decisions for what is best for our team and clients, was something we couldn’t pass up. Born late in 2011 our values remain the same, yet we continue to set new goals as we develop and evolve.

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