CORE ABM

Ann Pocock: Account Based Marketing (ABM) Pros and Cons

June 2, 2022

Marketing and Communications Strategist + Executive Coach, Ann Pocock, discusses the pros and cons of Account Based Marketing (ABM) from her time serving as a Marketing Leader in the global tech industry. What’s behind the ‘Smoke and Mirrors’ of ABM? How do you keep sales and marketing aligned? How do you keep on track?

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Juliet Creative

Juliet is an independent creative agency. The name is based on Shakespeare's character. Because Juliet was a badass who had the conviction to chase what could be. We can relate, and we partner with brands and people that feel the same. We believe a lot of what's always been in the advertising industry needs to be left behind. If we want people to give a damn, we need to tell more interesting stories, in more interesting places, and add real value to their lives. Juliet has no account people. We have no need to be your full-service everything. We’re honest.

OTHER VIDEOS

4 Account Based Marketing Software Tools For 2022

video | August 8, 2022

ABM, or account-based marketing, is a B2B strategy in which sales and marketing collaborate to close significant, complex deals at a limited number of target accounts. Account-based marketing is a strategy that focuses on companies rather than specific clients and targets the top decision-makers for target accounts with a mix of marketing and sales tactics....

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Account-based in EMEA with Peter O'Neil

video | July 28, 2022

Peter and 6sense discuss the state of ABM/X today and delve into the differences between European B2B marketing and North American....

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A Match Made in Heaven: First-Party Data & ABM Strategies

video | July 28, 2022

First-party data and account-based marketing: You know both have a purpose in your B2B campaigns. But did you know they work incredibly well together? We give you the basics in part one of our webinar. Be sure to check out part two for more details on how first-party intent data and ABM can make a big difference for your business!...

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The Art & Science of Intent-Driven Campaigns with G2 + ZoomInfo

video | June 24, 2022

Learn how to use Buyer Intent data to get your demand gen teams in front of the right accounts early on and before the competition. This webinar covers how to: Target and capture software entire buying committees. Combine Buyer Intent data with other data sources to power stronger, more efficient campaigns. Build alignment between demand gen and sales efforts. Choose the right metrics to track your campaign. ...

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Spotlight

Juliet Creative

Juliet is an independent creative agency. The name is based on Shakespeare's character. Because Juliet was a badass who had the conviction to chase what could be. We can relate, and we partner with brands and people that feel the same. We believe a lot of what's always been in the advertising industry needs to be left behind. If we want people to give a damn, we need to tell more interesting stories, in more interesting places, and add real value to their lives. Juliet has no account people. We have no need to be your full-service everything. We’re honest.

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