Demand Generation Video

January 13, 2019

A true demand generation strategy accounts for every touch point in the buyer’s journey; all the way from anonymous consumer to delighted customer. In executing an effective demand generation strategy, you create opportunities: opportunities to make data-driven decisions, align your marketing and sales teams, track marketing’s contribution to revenue and, most importantly, drive growth for your organization. Below, we’ve laid out the four essentials of a successful demand generation program.

Spotlight

Acceligize

Acceligize is a global multi-channel B2B demand generation & marketing platform, providing high quality - Top to Bottom, full funnel lead generation solutions & performance based prospecting options for business to business companies. With a global geographical reach and diverse set of audiences, Acceligize has represented more than 200 brands and offers a wide range of solutions & services, that address your sales & marketing needs at different stages.

OTHER VIDEOS

ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 02, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

Watch Now

What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

Watch Now

Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

Watch Now

How to Get the Most Out of HubSpot ABM

video | May 12, 2021

Flip the switch on your traditional strategies and focus on providing personalized experiences with the help of account-based marketing....

Watch Now

Spotlight

Acceligize

Acceligize is a global multi-channel B2B demand generation & marketing platform, providing high quality - Top to Bottom, full funnel lead generation solutions & performance based prospecting options for business to business companies. With a global geographical reach and diverse set of audiences, Acceligize has represented more than 200 brands and offers a wide range of solutions & services, that address your sales & marketing needs at different stages.

Events