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Funding Impact at Scale Through Market Segmentation - 2015 Skoll World Forum

For an increasing number of social entrepreneurs, achieving impact at scale requires identifying underserved customers with different levels of purchasing power and adapting their business models accordingly. These innovators, and their funders, are finding that extensions of current offerings can also deploy multiple kinds of capital, providing a pathway to financial sustainability. Participants will discuss the extent to which broad patterns exist across diverse sectors such as health, water access and energy; how funders can support such efforts; and how market segmentation can positively affect the business models of NGOs implementing critical innovations.

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