Core ABM

How ABM Drives Quality Sales Leads

In this video we cover What is account-based marketing (ABM) is and how it can help B2B marketers shift their focus from quantity to quality when it comes to sales B2B lead generation. With RollWorks, B2B marketers can uncover more qualified, in-market leads and stay ahead of the competition.

Spotlight

Aiden Marketing, Inc.

Aiden Marketing is a full-service inbound marketing agency built to stimulate business growth. We help businesses grow revenues by dramatically reducing the cost of getting found online and engaging more buyers with content marketing; resulting in more qualified leads and sales conversions from your website, while delivering value that far exceeds of cost of adding additional staffing. We provide content marketing, demand generation, social media marketing, lead nurturing, website design and development, and marketing automation services to deliver more qualified leads to your sales team, reduce churn, and to increase customer lifetime value. Via our enterprise inbound marketing solutions, we supply your company access to our team of talented digital marketing specialists increasing speed to market, leads and conversions of leads to sales for your company.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

Aiden Marketing, Inc.

Aiden Marketing is a full-service inbound marketing agency built to stimulate business growth. We help businesses grow revenues by dramatically reducing the cost of getting found online and engaging more buyers with content marketing; resulting in more qualified leads and sales conversions from your website, while delivering value that far exceeds of cost of adding additional staffing. We provide content marketing, demand generation, social media marketing, lead nurturing, website design and development, and marketing automation services to deliver more qualified leads to your sales team, reduce churn, and to increase customer lifetime value. Via our enterprise inbound marketing solutions, we supply your company access to our team of talented digital marketing specialists increasing speed to market, leads and conversions of leads to sales for your company.

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