How do you build the right tech stack for your ABM programs?

July 24, 2018

Brandon Redlinger asked Dave Lewis, CEO of DemandGen, "How do you build the right tech stack for your ABM programs?" Dave outlines 3 key things to consider when building your tech stack. For a deeper dive into this topic, join Jon Miller, CEO of Engagio, and Dave Lewis, CEO of DemandGen, for The Future of ABM webinar mission #2: Evolving Your Martech Stack for Account Based Marketing.

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Epiphany Search

Epiphany was founded as a search specialist in 2005. Over the last decade we’ve helped to set a benchmark for search excellence in the UK. In 2014 we joined forces with Jaywing, and have built an industry-leading team of 650 data scientists, creatives and technologists so that our clients benefit from carefully crafted marketing communications, inspired by data...

OTHER VIDEOS

How to use Sitecontact to create Messenger based marketing list

video | August 3, 2021

SiteContact allows you to grab leads and broadcast Messages to these leads on Facebook Messenger. It is possible to grab your leads on WebPages, Blogs, or Opt-in forms. It's a sure way to get your leads to read and learn about your message. All Facebook users check their messenger so there's a greater chance of viewing your broadcast messages....

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ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 2, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

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What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

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Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

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Spotlight

Epiphany Search

Epiphany was founded as a search specialist in 2005. Over the last decade we’ve helped to set a benchmark for search excellence in the UK. In 2014 we joined forces with Jaywing, and have built an industry-leading team of 650 data scientists, creatives and technologists so that our clients benefit from carefully crafted marketing communications, inspired by data...

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