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Core ABM, Targeted Account Strategy

How to Create an ABM Strategy that Works

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it.

If you’re working with fewer leads but still struggling to close deals, this will be perfect for you.

After listening to this 10 min conversation, you’ll be able to:

[1] Identify high-value accounts for your brand
[2] Tailor your messaging for a more personalized and impactful customer experience
[3] Avoid common mistakes to create a much better ABM strategy than your competitors
[4] Sync your marketing and sales teams to make the most out of each ABM campaign

Spotlight

ZoomInfo

ZoomInfo is a leader in modern go-to-market software, data, and intelligence for more than 30,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont.

OTHER VIDEOS

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

Closing the Gap Between Marketing, SDRs, and Sales with the ABX Methodology

video | June 21, 2023

Join Or Moshkovitz, an experienced ABX and revenue growth professional, as he shares the five essential steps to becoming a revenue team with sales for ABX. Learn how to gain senior management buy-in, break down traditional sales and marketing silos, identify target accounts, execute effective account-based marketing strategies, and measure success. Perfect for sales, SDRs, and marketing professionals, this session provides valuable insights and actionable strategies for succeeding in the ABX landscape....

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

Closing the Gap Between Marketing, SDRs, and Sales with the ABX Methodology

video | June 21, 2023

Join Or Moshkovitz, an experienced ABX and revenue growth professional, as he shares the five essential steps to becoming a revenue team with sales for ABX. Learn how to gain senior management buy-in, break down traditional sales and marketing silos, identify target accounts, execute effective account-based marketing strategies, and measure success. Perfect for sales, SDRs, and marketing professionals, this session provides valuable insights and actionable strategies for succeeding in the ABX landscape....

Watch Now
MORE VIDEOS

Spotlight

ZoomInfo

ZoomInfo is a leader in modern go-to-market software, data, and intelligence for more than 30,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont.

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