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How to Know if ABM is the Right Strategy for Your Company

January 29, 2019

Two B2B marketing experts present five criteria to know whether to build an Account Based Marketing strategy for your company. It depends on your.

Spotlight

L&B Direct

L&B Direct is an organization committed to training and developing individuals by providing them with an opportunity to achieve success based on their own determination and drive. L&B Direct believes that by fostering a team-oriented and nurturing environment, an atmosphere is provided where our team can enjoy the satisfaction of learning and overcoming challenges on a daily basis. We have mastered the ideal "work-life"​ balance and aim to create an environment of a united family by applauding individual efforts and incorporating team activities. We succeed as one because of our incredible individual talent.

OTHER VIDEOS

ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 02, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

Watch Now

What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

Watch Now

Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

Watch Now

How to Get the Most Out of HubSpot ABM

video | May 12, 2021

Flip the switch on your traditional strategies and focus on providing personalized experiences with the help of account-based marketing....

Watch Now

ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 02, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

Watch Now

What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

Watch Now

Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

Watch Now

How to Get the Most Out of HubSpot ABM

video | May 12, 2021

Flip the switch on your traditional strategies and focus on providing personalized experiences with the help of account-based marketing....

Watch Now
MORE VIDEOS

Spotlight

L&B Direct

L&B Direct is an organization committed to training and developing individuals by providing them with an opportunity to achieve success based on their own determination and drive. L&B Direct believes that by fostering a team-oriented and nurturing environment, an atmosphere is provided where our team can enjoy the satisfaction of learning and overcoming challenges on a daily basis. We have mastered the ideal "work-life"​ balance and aim to create an environment of a united family by applauding individual efforts and incorporating team activities. We succeed as one because of our incredible individual talent.

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