Account Based Data

How to unify contact center silos with AI

Welcome to CX Unplugged, where we talk about everything customer experience-related. Today, in this video, we will show you three ways that artificial intelligence can help you unify point solution silos in your contact center.

Firstly, AI can help you deliver customer experiences that feel personal and authentic, even as your business scales. Your customers want to feel heard and supported, no matter how they choose to reach out to you - it could be through social media, email, phone or any other channel. With conversational AI, you can keep the conversation going seamlessly and respond to customers in a way that feels human and helpful, almost as if they were chatting with a real person all along.

Secondly, using AI to identify customer intent can help you get a better understanding of what your customers really want and provide them with faster and more effective responses. Don't settle for just collecting data from individual channels - use AI to truly connect with your customers and exceed their expectations.

Spotlight

Nexusb2b

Often, we see businesses caught in a cycle of diminishing returns with outbound sales campaigns targeting tired lists of data, supported by single-tactic inbound efforts, such as email marketing. This approach is not only expensive and unproductive, but it ignores something fundamental about how buyers do business now....

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

Nexusb2b

Often, we see businesses caught in a cycle of diminishing returns with outbound sales campaigns targeting tired lists of data, supported by single-tactic inbound efforts, such as email marketing. This approach is not only expensive and unproductive, but it ignores something fundamental about how buyers do business now....

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