Practical Approaches to High-ROI ABM: Overcoming Marketer Challenges

April 20, 2018

B2B tech marketers attempting ABM programs often struggle with two challenges: Lists that are too small and lists whose prospects lack common interests. In this short video, Executive Vice President Bill Crowley shows how TechTarget’s ABM and purchase intent tool, Priority Engine™, helps marketers filter campaigns to address both of those challenges.

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B2B LinkedIn

We predominantly work with SME’s and service businesses across many sectors. B2B Global Networks have active business networks with over 20 Million current members which we’d love you to get involved with and we also actively encourage feedback on our global business networks. Obtaining regular reliable management information is vital to the continued success of any business. Let us work closely with you to get to know your business so we can make suggestions to help improve profits or to develop and grow your business.

OTHER VIDEOS

How to use Sitecontact to create Messenger based marketing list

video | August 03, 2021

SiteContact allows you to grab leads and broadcast Messages to these leads on Facebook Messenger. It is possible to grab your leads on WebPages, Blogs, or Opt-in forms. It's a sure way to get your leads to read and learn about your message. All Facebook users check their messenger so there's a greater chance of viewing your broadcast messages....

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ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 02, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

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What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

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Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

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Spotlight

B2B LinkedIn

We predominantly work with SME’s and service businesses across many sectors. B2B Global Networks have active business networks with over 20 Million current members which we’d love you to get involved with and we also actively encourage feedback on our global business networks. Obtaining regular reliable management information is vital to the continued success of any business. Let us work closely with you to get to know your business so we can make suggestions to help improve profits or to develop and grow your business.

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