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SalesStaff LLC – B2B Demand Generation and Appointment Setting

A new approach for the B2B sales landscape. After living and breathing demand generation for more than 20 years, we’ve come to understand that outbound marketing alone doesn’t work and inbound marketing can be expensive, daunting and time-consuming. To build a sustainable lead generation strategy today, you have to synchronize the interaction between both. AllBound360SM takes a holistic, integrated approach, where outbound and inbound work together to drive immediate sales pipeline contribution, while setting the table for a constant flow of qualified opportunities. With outbound marketing (telemarketing, email, PPC, Social Media, direct mail, trade shows), you are directly seeking out your audience by pushing your message. You find them. Targeting and connecting with the right prospect at the right time is key. While outbound can be done in an engaging way, a purely outbound strategy simply doesn’t scale. If you’re only going after quick-win qualified leads, your prospects become increasingly frustrated and annoyed with the constant “buy now” pitch. Another barrier to success is that too often tomorrow’s “dream clients” are discarded because they are not ready to engage in a buying conversation today.

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Glassbox

Glassbox reveals the insights that empower organizations to deliver better digital customer experiences. Our Digital Experience Intelligence platform automatically captures, visualizes and analyzes every digital journey in real-time across websites and mobile apps. It serves as the unifying platform for product, UX, marketing, IT, analytics teams (and more) to assess performance, prioritize projects and optimize experiences. With unparalleled data privacy and security built-in, hundreds of global customers across industries have chosen Glassbox to grow and optimize their digital businesses.

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video | July 28, 2023

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How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

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video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

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Watch Now

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Spotlight

Glassbox

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