Take Back Control of Your Funnel with an ABM Strategy

This session will look at the new mentality and tools revenue-driven marketers are utilizing to focus time and resources on filling the funnel with accounts most likely to convert. It won't just define ABM, but this session will deliver a playbook for building the foundation of every account-based strategy. Join to hear stories from the front lines by ABM veterans.

Spotlight

Social Kinnect

Social Kinnect is India's first truly integrated digital marketing agency. With a vision of building equal prowess across Digital, Creative, and Media, it works in tandem with its specialised Digital Media buying arm Media Kinnect. We solve problems by building innovative solutions that entice our customer at the same time have measurable impact to our clients business goals.

OTHER VIDEOS

4 Account Based Marketing Software Tools For 2022

video | August 8, 2022

ABM, or account-based marketing, is a B2B strategy in which sales and marketing collaborate to close significant, complex deals at a limited number of target accounts. Account-based marketing is a strategy that focuses on companies rather than specific clients and targets the top decision-makers for target accounts with a mix of marketing and sales tactics....

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Account-based in EMEA with Peter O'Neil

video | July 28, 2022

Peter and 6sense discuss the state of ABM/X today and delve into the differences between European B2B marketing and North American....

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A Match Made in Heaven: First-Party Data & ABM Strategies

video | July 28, 2022

First-party data and account-based marketing: You know both have a purpose in your B2B campaigns. But did you know they work incredibly well together? We give you the basics in part one of our webinar. Be sure to check out part two for more details on how first-party intent data and ABM can make a big difference for your business!...

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The Art & Science of Intent-Driven Campaigns with G2 + ZoomInfo

video | June 24, 2022

Learn how to use Buyer Intent data to get your demand gen teams in front of the right accounts early on and before the competition. This webinar covers how to: Target and capture software entire buying committees. Combine Buyer Intent data with other data sources to power stronger, more efficient campaigns. Build alignment between demand gen and sales efforts. Choose the right metrics to track your campaign. ...

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Spotlight

Social Kinnect

Social Kinnect is India's first truly integrated digital marketing agency. With a vision of building equal prowess across Digital, Creative, and Media, it works in tandem with its specialised Digital Media buying arm Media Kinnect. We solve problems by building innovative solutions that entice our customer at the same time have measurable impact to our clients business goals.

Events