BUYER INTENT DATA

The Art & Science of Intent-Driven Campaigns with G2 + ZoomInfo

June 24, 2022

Learn how to use Buyer Intent data to get your demand gen teams in front of the right accounts early on and before the competition.

This webinar covers how to:
  • Target and capture software entire buying committees.
  • Combine Buyer Intent data with other data sources to power stronger, more efficient campaigns.
  • Build alignment between demand gen and sales efforts.
  • Choose the right metrics to track your campaign.

Spotlight

Marketing Land

Marketing Land is a daily publication that covers all aspects of the digital marketing industry. The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online. In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here. Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door M

OTHER VIDEOS

4 Account Based Marketing Software Tools For 2022

video | August 8, 2022

ABM, or account-based marketing, is a B2B strategy in which sales and marketing collaborate to close significant, complex deals at a limited number of target accounts. Account-based marketing is a strategy that focuses on companies rather than specific clients and targets the top decision-makers for target accounts with a mix of marketing and sales tactics....

Watch Now

Account-based in EMEA with Peter O'Neil

video | July 28, 2022

Peter and 6sense discuss the state of ABM/X today and delve into the differences between European B2B marketing and North American....

Watch Now

A Match Made in Heaven: First-Party Data & ABM Strategies

video | July 28, 2022

First-party data and account-based marketing: You know both have a purpose in your B2B campaigns. But did you know they work incredibly well together? We give you the basics in part one of our webinar. Be sure to check out part two for more details on how first-party intent data and ABM can make a big difference for your business!...

Watch Now

Episode 1: Account Based Marketing

video | June 9, 2022

We sat down with Chris Willman for a natter around all things Account Based Marketing. He shares his thoughts on the relationship between sales and marketing, how ABM can work for high growth SMBs, as well as the new approach of "Account Based Everything"....

Watch Now

Spotlight

Marketing Land

Marketing Land is a daily publication that covers all aspects of the digital marketing industry. The site is led by Editor-In-Chief Matt McGee, who oversees the successful editorial team behind sister publication, Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online. In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here. Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door M

Events