Buyer Intent Data

The Art & Science of Intent-Driven Campaigns with G2 + ZoomInfo

Learn how to use Buyer Intent data to get your demand gen teams in front of the right accounts early on and before the competition.

This webinar covers how to:
  • Target and capture software entire buying committees.
  • Combine Buyer Intent data with other data sources to power stronger, more efficient campaigns.
  • Build alignment between demand gen and sales efforts.
  • Choose the right metrics to track your campaign.

Spotlight

Webeo

Welcome to the Webeo company page. Follow us for company updates and the latest case studies and trends in the world of B2B personalization. Webeo is a real time B2B website personalization solution that empowers marketers to create lasting relationships and grow revenue. Our technology allows you to identify the make-up of the companies visiting your website, and then use this information to deliver the most relevant messages, content recommendations and experiences… in real time.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

Webeo

Welcome to the Webeo company page. Follow us for company updates and the latest case studies and trends in the world of B2B personalization. Webeo is a real time B2B website personalization solution that empowers marketers to create lasting relationships and grow revenue. Our technology allows you to identify the make-up of the companies visiting your website, and then use this information to deliver the most relevant messages, content recommendations and experiences… in real time.

Events